{"product_id":"the-morning-myth-isbn-9781119537755","title":"The Morning Myth","description":"\u003cp\u003e\u003cb\u003eDoes the early bird always catch the worm?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSociety largely praises early risers while maligning so-called \"night owls.\" However, countless research studies have shown that night owls are more successful and wealthier than early risers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Morning Myth\u003c\/i\u003e proves that indeed, night owls \u003ci\u003eare \u003c\/i\u003egenerally more successful in life than early risers. It restores night owls’ self-confidence, and encourages them to achieve more on their natural schedules.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Morning Myth\u003c\/i\u003e, Frank J. Rumbauskas provides practical tips to help night owls thrive:\u003c\/p\u003e \u003cp\u003e• Informs employers about how much productivity they're losing by forcing night owls to be at work bright and early\u003c\/p\u003e \u003cp\u003e• Offers advice on how to schedule both early risers and night owls for maximum productivity\u003c\/p\u003e \u003cp\u003e• Shows night owls how to achieve maximum happiness at work\u003c\/p\u003e \u003cp\u003e• Coaches managers on getting the most out of their night owl employees\u003c\/p\u003e \u003cp\u003eWhether you’re a night owl yourself, or employ those who find their work “mojo” later in the day, \u003ci\u003eThe Morning Myth\u003c\/i\u003e breaks down stereotypes and shows you how to increase productivity around the clock. \u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eChapter 1 Confessions of a Stigmatized Night Owl 1\u003c\/p\u003e \u003cp\u003eChapter 2 The Brainwashing 17\u003c\/p\u003e \u003cp\u003eChapter 3 The Prison 31\u003c\/p\u003e \u003cp\u003eChapter 4 Studies Favoring Morning Larks Are Fatally Flawed 43\u003c\/p\u003e \u003cp\u003eChapter 5 Fighting Your Internal Clock Is Harmful to Your Health 51\u003c\/p\u003e \u003cp\u003eChapter 6 Your Circadian Rhythm—and Why You Can’t Change It 63\u003c\/p\u003e \u003cp\u003eChapter 7 Night Owls Are More Successful 77\u003c\/p\u003e \u003cp\u003eChapter 8 Night Owls Are Smarter Than Early Risers 91\u003c\/p\u003e \u003cp\u003eChapter 9 Night Owls Are More Productive 101\u003c\/p\u003e \u003cp\u003eChapter 10 Night Owls Are More Creative 115\u003c\/p\u003e \u003cp\u003eChapter 11 Night Owls Are More Relaxed 133\u003c\/p\u003e \u003cp\u003eChapter 12 Night Owl Discrimination and Sleep-Shaming 141\u003c\/p\u003e \u003cp\u003eChapter 13 Diet, Nutrition, and Other Secrets to Better, Deeper Sleep 157\u003c\/p\u003e \u003cp\u003eChapter 14 Mitigating the Health Risks of Early Rising 193\u003c\/p\u003e \u003cp\u003eChapter 15 How Flexible Work Hours Benefit Employers 203\u003c\/p\u003e \u003cp\u003eEpilogue: Night Owls Have a Huge Advantage over Early Risers 211\u003c\/p\u003e \u003cp\u003eAcknowledgments 213\u003c\/p\u003e \u003cp\u003eAbout the Author 215\u003c\/p\u003e \u003cp\u003eIndex 217\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eFRANK J. RUMBAUSKAS\u003c\/b\u003e is the author of \u003ci\u003eSelling Sucks, The Never Cold Call Again Online Playbook,\u003c\/i\u003e and the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eNever Cold Call Again!\u003c\/i\u003e Frank spent the first half of his sales career cold calling. Finally, after years of effort, he perfected a system of lead-generation techniques that catapulted him to the top of sales at Lucent Technologies, and has since changed the lives of countless salespeople around the world.   \u003c\/p\u003e\u003cp\u003eIf being a \"night owl\" is your natural state, you have probably been stigmatized as lazy, distracted, and certainly not normal! Ben Franklin made matters worse by his often quoted, \"Early to bed and early to rise makes a man healthy, wealthy, and wise.\" Written by \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, Frank J. Rumbauskas, \u003ci\u003eThe Morning Myth\u003c\/i\u003e speaks to the 33% of the population that thrives at night, and reveals the research that has proven night owls are more successful and wealthier than early risers. \u003c\/p\u003e\u003cp\u003eIf you are a night owl who has forced yourself to get up early, you are likely to suffer from diminished cognitive function and decreased immunity, and are at higher risk for depression, anxiety, and Seasonal Affective Disorder. In addition, you are probably not performing very well on the job and experiencing more sick days to boot. \u003ci\u003eThe Morning Myth\u003c\/i\u003e will give you the confidence to know you are okay the way you are, can go the distance with the best of them, and are productive for far more hours each day than morning people. Rumbauskas shows how to make the most of your night owl circadian rhythm, and offers suggestions for making it work in your favor. \u003c\/p\u003e\u003cp\u003eOnce you accept your inner night owl tendencies, you will enjoy better health. Scientific evidence has shown that night owls who wake before daylight throw off their natural sleep patterns, and can increase risks of heart disease, stroke, diabetes, and depression. In addition to helping night owls thrive, \u003ci\u003eThe Morning Myth\u003c\/i\u003e gives employers the information they need to improve productivity by adapting individual employees' schedules to their natural sleep cycles.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Morning Myth\u003c\/i\u003e debunks the common wisdom of the early riser, and offers an unapologetic reason for embracing your inner night owl.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eTHE GUIDE FOR EMBRACING YOUR INNER NIGHT OWL!\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e''\u003c\/b\u003eNight owls overall are more successful than morning people! At a minimum, I assumed we all performed the same overall, but merely at different times. The reality, however, is that night owls are more prosperous in general. . . \u003c\/p\u003e\u003cp\u003eSo if you've been self-conscious about your night owl-ness, or suffer from low self-confidence and are tired of the criticism that far too many morning people throw at us, rest assured. You now know that you're at a distinct advantage over them, and now you're going to learn how to use your night owl tendencies to get ahead, be successful, and, as Ben Franklin put it, to be a healthy, wealthy, and wise night owl! \u003c\/p\u003e\u003cp\u003eI wish you all the best and am glad that you're also a part of the night owl family!\u003cb\u003e\"\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—FROM THE \u003cb\u003eINTRODUCTION\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Morning Myth\u003c\/i\u003e is filled with scientific research that proves night owls are more productive and successful than their early riser counterparts. If you are a night owl, you can stop feeling out of step with the rest of the world, and join the night owl revolution. In this book, Frank J. Rumbauskas supports his commonsense approach with compelling research, helps night owls realize their potential, and gives them the confidence to achieve more on their natural schedules.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990291038437,"sku":"NP9781119537755","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119537755.jpg?v=1761787226","url":"https:\/\/k12savings.com\/es\/products\/the-morning-myth-isbn-9781119537755","provider":"K12savings","version":"1.0","type":"link"}