{"product_id":"the-milkshake-moment-isbn-9780470257463","title":"The Milkshake Moment","description":"Growth is the central focus of every business, yet many businesses continually find ways to shoot themselves in the foot. In \u003ci\u003eMilkshake Moment\u003c\/i\u003e, Steven Little shows you how to identify and overcome the stifling behaviors built into your organization and get you back on track to substantive change and real growth. Read \u003ci\u003eMilkshake Moment\u003c\/i\u003e and find out how to ditch the pointless policies and stupid rules so you can give your customers what they really want; they'll reward you for it.  \u003cb\u003eSection 1. The Milkshake Moment.\u003c\/b\u003e  \u003cp\u003eChapter 1. It Was a Dark and Stormy Night.\u003c\/p\u003e \u003cp\u003eChapter 2. Half Empty or Half Full?\u003c\/p\u003e \u003cp\u003eChapter 3. This is NOT a Customer Service Book.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2. Foster Grow vs. Status Quo.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4. A Brief History of Organizations and Man(agement).\u003c\/p\u003e \u003cp\u003eChapter 5. Stop and Consider the Nature of the Modern Organization.\u003c\/p\u003e \u003cp\u003eChapter 6. Toddlers and Trust.\u003c\/p\u003e \u003cp\u003eChapter 7. Some Shocking Behavior.\u003c\/p\u003e \u003cp\u003eChapter 8. Lessons from the Cubicle Farm.\u003c\/p\u003e \u003cp\u003eChapter 9. The Managed.\u003c\/p\u003e \u003cp\u003eChapter 10. The Led.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3. Place Purpose Before Profit.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11. It’s Never About Money.\u003c\/p\u003e \u003cp\u003eChapter 12. The Wizard of Westwood.\u003c\/p\u003e \u003cp\u003eChapter 13. Profit Pushers.\u003c\/p\u003e \u003cp\u003eChapter 14. NoClu Motors, Inc.\u003c\/p\u003e \u003cp\u003eChapter 15. Purpose in the Plan.\u003c\/p\u003e \u003cp\u003eChapter 16. Getting it Right.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4. INSOURCE Crucial Judgment.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17. Edicts Made on High.\u003c\/p\u003e \u003cp\u003eChapter 18. Peeves from Below.\u003c\/p\u003e \u003cp\u003eChapter 19. Proactive Policies.\u003c\/p\u003e \u003cp\u003eChapter 20. How ‘bout Them Pomegranates?\u003c\/p\u003e \u003cp\u003eChapter 21. Come Harter or High Water.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5. Address the “People Problem” Problem.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 22. The Ballad of the Black Box.\u003c\/p\u003e \u003cp\u003eChapter 23. Eric's Excalibur.\u003c\/p\u003e \u003cp\u003eChapter 24. Why People Work.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 6. Care For Customers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 25. Home Team Drops the Ball.\u003c\/p\u003e \u003cp\u003eChapter 26. The Big Secret to Great Customer Service.\u003c\/p\u003e \u003cp\u003eChapter 27. Even Geniuses Struggle To Serve.\u003c\/p\u003e \u003cp\u003eChapter 28. It Takes a Hero.\u003c\/p\u003e \u003cp\u003eChapter 29. The Future Is Already Here. . .Some Folks Just Aren't Getting The Memos.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSTEVEN S. LITTLE\u003c\/b\u003e is a much sought-after expert on the subject of growth and the future of opportunity. A former president of three fast-growth companies, he now advises thousands of leaders of growing organizations and communities each year. To learn more about Steven and growth, please visit his Web site at \u003cb\u003ewww.stevenslittle.com\u003c\/b\u003e.\u003c\/p\u003e  \u003cp\u003eThe Milkshake Moment\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGrowth.\u003c\/b\u003e It’s the central focus of every organization, the underlying goal of virtually every business project, product launch, non-profit initiative, or community campaign. To grow, an organization must encourage creativity, flexibility, and the overall capacity for individuals to recognize and respond to opportunity at every level. So why, then, do so many organizations, both big and small, continually find ways to shoot themselves in the foot? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Milkshake Moment\u003c\/i\u003e, growth guru Steven S. Little shows you how to identify and overcome the stifling behaviors built into your organization and lead the way toward substantive change and real growth. \u003c\/p\u003e\u003cp\u003eBuilding on the frustrating true story of his inability to order a simple milkshake, Little explains how well-intended systems meant to increase satisfaction can often produce the opposite effect for both customers and employees. The “Milkshake Moment” is that precise instant in which an organization’s individuals realize that they are allowed to do the right thing—to serve the interests of others in order to grow the organization—instead of following arcane internal procedures that actually hinder growth. Little clearly demonstrates that only when we remove our own self-imposed barriers can we begin to seize growth opportunities in any organizational setting. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Milkshake Moment \u003c\/i\u003ehelps you develop both the actions and the attributes of a true growth leader as you learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFoster “grow” versus the status quo\u003c\/li\u003e \u003cli\u003eUnderstand the difference between “the managed” and “the led”\u003c\/li\u003e \u003cli\u003eBreak the cycles of conformity\u003c\/li\u003e \u003cli\u003e“Insource” policies that promote growth\u003c\/li\u003e \u003cli\u003eHone your judgment \u003c\/li\u003e \u003cli\u003e Uncover the BIG secret to service \u003c\/li\u003e \u003cli\u003eResolve the “people problem” problem\u003c\/li\u003e \u003cli\u003eSee your future opportunities more clearly\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePacked with fascinating examples of behaviors that drive an organization’s growth and those that throw it into reverse, \u003ci\u003eThe Milkshake Moment\u003c\/i\u003e mixes up a refreshing blend of engaging reading and actionable advice on how you can help your organization reach another level.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990288515301,"sku":"NP9780470257463","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470257463.jpg?v=1761787215","url":"https:\/\/k12savings.com\/es\/products\/the-milkshake-moment-isbn-9780470257463","provider":"K12savings","version":"1.0","type":"link"}