{"product_id":"the-metaverse-handbook-isbn-9781119892526","title":"The Metaverse Handbook","description":"\u003cp\u003e\u003cb\u003eThe metaverse is here. Are you ready?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift\u003c\/i\u003e, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Metaverse Handbook,\u003c\/i\u003e you'll discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat the metaverse is, why you should care about it, and how to build your metaverse strategy\u003c\/li\u003e \u003cli\u003eThe history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3\u003c\/li\u003e \u003cli\u003eHow to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse.\u003c\/p\u003e \u003cp\u003eAn essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution, \u003ci\u003eThe Metaverse Handbook\u003c\/i\u003e provides the go-to roadmap for your journey into the metaverse.\u003c\/p\u003e \u003cp\u003eAbout the Authors vi\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eForeword xvii\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 A Vision for the Metaverse in 2032 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExtended Reality Emerges 3\u003c\/p\u003e \u003cp\u003eYour Own Personalized Metaverse 4\u003c\/p\u003e \u003cp\u003eThe Rise of Bots and Digital Humans 6\u003c\/p\u003e \u003cp\u003eThe Ubiquitous Metaverse 9\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 What Is the Metaverse? 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Snow Crash to Meta 13\u003c\/p\u003e \u003cp\u003eDefining the Metaverse 19\u003c\/p\u003e \u003cp\u003eThe Metaverse Represents the Next Digital Shifts 21\u003c\/p\u003e \u003cp\u003eChanges to Digital Identity 23\u003c\/p\u003e \u003cp\u003eChanges to Digital Value 28\u003c\/p\u003e \u003cp\u003eDigital Respect and Signaling Identity 30\u003c\/p\u003e \u003cp\u003eAccess to Exclusive Internet Experiences 31\u003c\/p\u003e \u003cp\u003eCrowdfunding 2.0 33\u003c\/p\u003e \u003cp\u003eChanges to Internet Immersion 36\u003c\/p\u003e \u003cp\u003eIt Starts with Web3 Communities 39\u003c\/p\u003e \u003cp\u003eWhat’s the Metaverse’s Interface? 40\u003c\/p\u003e \u003cp\u003ePreparing for the Metaverse 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Why You Should Care About the Metaverse Now 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Well-Timed Interest Geek 47\u003c\/p\u003e \u003cp\u003eInterest Geeks of the Metaverse 50\u003c\/p\u003e \u003cp\u003eInterest Geeks Over Power Brokers 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 History of the Metaverse 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLa Réalité Virtuelle 58\u003c\/p\u003e \u003cp\u003eThe Early Internet 60\u003c\/p\u003e \u003cp\u003eEarly Virtual Worlds 62\u003c\/p\u003e \u003cp\u003eBlockchain and Digital Assets 65\u003c\/p\u003e \u003cp\u003eThe Modern Metaverse 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Metaverse Building Blocks 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Main Metaverse Tools 78\u003c\/p\u003e \u003cp\u003eThe Secondary Metaverse Tools 82\u003c\/p\u003e \u003cp\u003eBuilding Your First Metaverse Asset 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Enter the Metaverse 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSandbox Metaverses 92\u003c\/p\u003e \u003cp\u003eDecentraland 93\u003c\/p\u003e \u003cp\u003eThe Sandbox 103\u003c\/p\u003e \u003cp\u003eCryptovoxels 105\u003c\/p\u003e \u003cp\u003eSomnium Space 105\u003c\/p\u003e \u003cp\u003eHonorable Mentions 106\u003c\/p\u003e \u003cp\u003eGaming Metaverses 108\u003c\/p\u003e \u003cp\u003eMiscellaneous Metaverses 114\u003c\/p\u003e \u003cp\u003eDigital Presence 114\u003c\/p\u003e \u003cp\u003ePhygital Commerce 115\u003c\/p\u003e \u003cp\u003eReadymade Metaverse Environments 116\u003c\/p\u003e \u003cp\u003eSocial VR Worlds 117\u003c\/p\u003e \u003cp\u003eThe Mass Migration to the Metaverse 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Metaverse Assets 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat We Will Own in the Metaverse 125\u003c\/p\u003e \u003cp\u003eAvatars 126\u003c\/p\u003e \u003cp\u003eAccessories 129\u003c\/p\u003e \u003cp\u003eObjects 132\u003c\/p\u003e \u003cp\u003eReal Estate 134\u003c\/p\u003e \u003cp\u003eMetaverse Asset Management 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Challenges of the Metaverse 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInteroperable Economies 140\u003c\/p\u003e \u003cp\u003eInteroperable Graphics and Hardware 145\u003c\/p\u003e \u003cp\u003eThe Negative Narratives of the Metaverse 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Your Metaverse Plan 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesigning Your Metaverse Plan 152\u003c\/p\u003e \u003cp\u003eFor Brands and Corporations with IP 153\u003c\/p\u003e \u003cp\u003eFor Entertainers 156\u003c\/p\u003e \u003cp\u003eFor Metaverse Interest Geeks 157\u003c\/p\u003e \u003cp\u003eFurther Reading at MetaverseQT.com 158\u003c\/p\u003e \u003cp\u003eIndex 161\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eQUHARRISON TERRY\u003c\/b\u003eis the bestselling author of \u003ci\u003eThe NFT Handbook,\u003c\/i\u003e a detailed guide on how to create, sell, and buy non-fungible tokens without the need for a technical background. He is also a notable entrepreneur and growth marketer who has advised Mark Cuban and his portfolio of 200+ venture companies. In addition, QuHarrison is a 4x recipient of LinkedIn’s Top Voices in Technology award. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSCOTT “DJ SKEE” KEENEY \u003c\/b\u003eis an award-winning creator,producer, entrepreneur,media personality,investor, philanthropist, and futurist. As a driving force behind some of the most influential brands and artists over the past two decades, he is a pioneer in the metaverse operating multiple experiences as the founder of DXSH.mv Studios and also serves as the Chief Metaverse Officer at TSX Entertainment. Visit djskee.com for more information.  \u003c\/p\u003e\u003cp\u003eMore than just the hottest new trend in tech, the metaverse promises to fundamentally reshape the way we interact with machines and each other. It describes a virtual and augmented reality environment that offers groundbreaking new tools and strategies for communication, commerce, research, education, and everything in between. The question isn’t if the metaverse will transform our lives, but when.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Metaverse Handbook: Innovating for the Internet’s Next Tectonic Shift\u003c\/i\u003e, a team of accomplished growth marketers and content creators delivers an eye-opening discussion of the metaverse, the technologies that make it possible, and the limitless potential it offers to companies and individuals who participate in it. \u003c\/p\u003e\u003cp\u003eYou’ll discover how Web3 development is shaking up traditional websites with blockchain-based innovations and how digital asset creation through non-fungible tokens (NFTs) is revolutionizing what it means to own something in the digital realm. You’ll explore immersive gaming and social environments and understand the building blocks of the metaverse, even as they’re still being created. \u003c\/p\u003e\u003cp\u003eThe authors highlight over 120 digital creators building new tools that are changing the way we look at the world and show readers how to harness these innovations in their commercial ventures, community-building efforts, and personal digital experiences. They also point out some of the pitfalls experienced by metaverse participants and demonstrate how to avoid these obstacles.   \u003c\/p\u003e\u003cp\u003eUnderstand and explore the next great digital leap forward  \u003c\/p\u003e\u003cp\u003eAuthor Neal Stephenson coined the term “the metaverse” in his seminal cyberpunk novel \u003ci\u003eSnow Crash\u003c\/i\u003e when he described a virtual world so realistic that it was indistinguishable from reality. And what was fiction thirty years ago is rapidly becoming our new reality as new technologies make it possible to build and experience the metaverse for ourselves.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Metaverse Handbook\u003c\/i\u003e is a one-of-a-kind resource for C-suite executives, business leaders, and creative professionals who seek to understand and implement the latest technologies emerging in blockchain and the web to their own business ventures. Simultaneously inspirational and educational, the book highlights over 120 creators building new digital tools and guides readers through the steps they need to take to harness innovations in digital commerce, communities, and experiences.  \u003c\/p\u003e\u003cp\u003eThe authors highlight these dense, futuristic topics with easy-to-understand examples, approachable language, and concrete practical applications.  \u003c\/p\u003e\u003cp\u003eAn engaging and exciting blueprint for the implementation of tech’s latest and most groundbreaking innovations, \u003ci\u003eThe Metaverse Handbook\u003c\/i\u003e is indispensable for anyone who must continuously think about digital innovation and strategize about new ways to reach consumers.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990287958245,"sku":"NP9781119892526","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119892526.jpg?v=1761787213","url":"https:\/\/k12savings.com\/es\/products\/the-metaverse-handbook-isbn-9781119892526","provider":"K12savings","version":"1.0","type":"link"}