{"product_id":"the-merck-druggernaut-isbn-9780471679066","title":"The Merck Druggernaut","description":"An in-depth look at big pharma's flagship company\u003cbr\u003e The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admired Companies, Merck struggles to maintain its reputation for being the most ethical of the big drug makers, refusing to slash research and development budgets in the face of declining profits, falling stock market prices, and questionable accounting. Author Fran Hawthorne, one of the leading journalists covering healthcare, has written an excellent examination of a business paragon with much-needed insight on the cutthroat world of pharmaceuticals. It's a story that will interest the business world as well as consumer and healthcare advocates by detailing the vital issues in medicine and healthcare today. More than just a compelling story of success in a difficult industry, more than simply the biography of one of big business's most recognizable names, The Merck Druggernaut takes a thoughtful look at some of the major issues of our time and the way those issues intertwine with the world of business.  \u003cp\u003eFran Hawthorne (New York, NY) is the Assistant Managing Editor at Crain's New York Business. She has been covering business for more than twenty years for such publications as Fortune, BusinessWeek, and Institutional Investor, with a prevailing interest in healthcare and pharmaceuticals. At Crain's, she spearheads the publication of two to three special healthcare issues per year.\u003c\/p\u003e\"The Merck Druggernaut\" blickt hinter die Kulissen eines der weltgrößten Pharmaunternehmen und beschreibt die Persönlichkeiten, die internen Kämpfe und die geschickten strategischen Manöver, mit denen Merck Marktführer geblieben ist.\u003cbr\u003e \"The Merck Druggernaut\" - Hier erfahren Sie in allen Einzelheiten, worum es in der Pharmaindustrie wirklich geht.  Acknowledgments.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eChapter 1. In the Bull's-Eye.\u003c\/p\u003e \u003cp\u003eChapter 2. From Little Pharmacy to Big Pharma.\u003c\/p\u003e \u003cp\u003eChapter 3. Off the Cutting Edge.\u003c\/p\u003e \u003cp\u003eChapter 4. The Drugs of Tomorrow.\u003c\/p\u003e \u003cp\u003eChapter 5. The Freebie Circuit.\u003c\/p\u003e \u003cp\u003eChapter 6. Just Like Toothpaste.\u003c\/p\u003e \u003cp\u003eChapter 7. \"It Is Not for the Profits\", Part One: Prices and Politics.\u003c\/p\u003e \u003cp\u003eChapter 8. \"It Is Not for the Profits\", Part Two: The AIDS Debacle.\u003c\/p\u003e \u003cp\u003eChapter 9. Living with Mother Merck.\u003c\/p\u003e \u003cp\u003eChapter 10. A Different Business Model.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cp\u003e\"Unlike some other critics, however, she understands and communicates the incredible complexity of discovering new drugs and introducing them to the market.\" (\u003cem\u003eNew York Times\u003c\/em\u003e, March 23, 2003)  FRAN HAWTHORNE, a senior contributing editor of Institutional Investor, has connections deep within the business and finance communities. Hawthorne has been covering business and healthcare for more than twenty years for such publications as Fortune, BusinessWeek, and Crain's New York Business. She is the author of Inside the FDA, which is also published by Wiley.   PRAISE FOR The Merck Druggernaut  \u003c\/p\u003e\u003cp\u003e\"Few business stories involve life and death. This one does, and Fran Hawthorne tells it with insight and verve. This is an important book for anyone who has ever taken a pill or prescribed one (or bought a pharmaceutical share). It ought to be read as carefully as the directions on a prescription bottle.\"\u003cbr\u003e —Firth Calhoun, Editor at Large, Institutional Investor\u003c\/p\u003e \u003cp\u003e\"Fran Hawthorne has produced a compelling, detail-rich account of how the once-mighty Merck has fallen from its perch atop the drug industry amid the turmoil that has shaken all the players in the business. Anyone seeking to understand the vast changes this critical industry has undergone in recent years should read The Merck Druggernaut.\"\u003cbr\u003e —Hilary Rosenberg, author of The Vulture Investors and A Traitor to His Class\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990287696101,"sku":"NP9780471679066","price":20.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471679066.jpg?v=1761787212","url":"https:\/\/k12savings.com\/es\/products\/the-merck-druggernaut-isbn-9780471679066","provider":"K12savings","version":"1.0","type":"link"}