{"product_id":"the-marketing-blueprint-isbn-9780631187158","title":"The Marketing Blueprint","description":"This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.  1. Marketing: An Overview. \u003cp\u003e2. Marketing Strategy and Planning.\u003c\/p\u003e \u003cp\u003e3. Information for Marketing Decisions.\u003c\/p\u003e \u003cp\u003e4. Understanding the Marketing Environment.\u003c\/p\u003e \u003cp\u003e5. Understanding Buyer Behaviour.\u003c\/p\u003e \u003cp\u003e6. Market Segmentation.\u003c\/p\u003e \u003cp\u003e7. Market Targeting.\u003c\/p\u003e \u003cp\u003e8. Market Positioning.\u003c\/p\u003e \u003cp\u003e9. Managing the Marketing Mix.\u003c\/p\u003e \u003cp\u003e10. Product Decisions.\u003c\/p\u003e \u003cp\u003e11. Pricing Decisions.\u003c\/p\u003e \u003cp\u003e12. Promotion Decisions.\u003c\/p\u003e \u003cp\u003e13. Place Decisions.\u003c\/p\u003e \u003cp\u003e14. Implementing Marketing Strategy.\u003c\/p\u003e \u003cp\u003eSuggestions for Further Reading.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cb\u003eChristine E. Ennew\u003c\/b\u003e is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.  This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles. \u003cp\u003eTopics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe formulation of marketing strategies\u003c\/li\u003e \u003cli\u003eMarket segmentation\u003c\/li\u003e \u003cli\u003eTargeting, positioning and buyer behavior\u003c\/li\u003e \u003cli\u003eThe marketing mix\u003c\/li\u003e \u003cli\u003eProduction management\u003c\/li\u003e \u003cli\u003ePromotion and distribution\u003c\/li\u003e \u003cli\u003eThe implementation and control of marketing plans\u003c\/li\u003e \u003c\/ul\u003e Including brief case studies and examples drawn from European organizations, \u003ci\u003eThe Marketing Blueprint\u003c\/i\u003e is particularly appropriate for MBA and post-experience courses on which students are not marketing specialists but need a comprehensive introduction to the subject. It is also a valuable revision aid for marketing examination students.","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990284386533,"sku":"NP9780631187158","price":53.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780631187158.jpg?v=1761787199","url":"https:\/\/k12savings.com\/es\/products\/the-marketing-blueprint-isbn-9780631187158","provider":"K12savings","version":"1.0","type":"link"}