{"product_id":"the-little-book-of-common-sense-investing-isbn-9781119404507","title":"The Little Book of Common Sense Investing","description":"\u003cp\u003e\u003cb\u003eThe best-selling investing \"bible\" offers new information, new insights, and new perspectives \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S\u0026amp;P 500.\u003c\/p\u003e \u003cp\u003eWhile the stock market has tumbled and then soared since the first edition of \u003ci\u003eLittle Book of Common Sense\u003c\/i\u003e was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor.\u003c\/p\u003e \u003cp\u003eBogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.\u003c\/p\u003e \u003cp\u003eA portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: \"If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me.\"\u003c\/p\u003e \u003cp\u003eBogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale’s David Swensen, Cliff Asness of AQR, and many others.\u003c\/p\u003e \u003cp\u003eThis new edition of \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e offers you the same solid strategy as its predecessor for building your financial future.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.\u003c\/li\u003e \u003cli\u003eForget the fads and marketing hype, and focus on what works in the real world.\u003c\/li\u003e \u003cli\u003eUnderstand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.\u003c\/li\u003e \u003cli\u003eRecognize that in the long run, business reality trumps market expectations.\u003c\/li\u003e \u003cli\u003eLearn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhile index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e is a solid guidebook to your financial future.\u003c\/p\u003e \u003cp\u003eIntroduction to the 10th Anniversary Edition xv\u003c\/p\u003e \u003cp\u003eChapter One A Parable 1\u003c\/p\u003e \u003cp\u003eChapter Two Rational Exuberance 9\u003c\/p\u003e \u003cp\u003eChapter Three Cast Your Lot with Business 25\u003c\/p\u003e \u003cp\u003eChapter Four How Most Investors Turn a Winner’s Game into a Loser’s Game 39\u003c\/p\u003e \u003cp\u003eChapter Five Focus on the Lowest-Cost Funds 53\u003c\/p\u003e \u003cp\u003eChapter Six Dividends Are the Investor’s (Best?) Friend 65\u003c\/p\u003e \u003cp\u003eChapter Seven The Grand Illusion 73\u003c\/p\u003e \u003cp\u003eChapter Eight Taxes Are Costs, Too 85\u003c\/p\u003e \u003cp\u003eChapter Nine When the Good Times No Longer Roll 93\u003c\/p\u003e \u003cp\u003eChapter Ten Selecting Long-Term Winners 111\u003c\/p\u003e \u003cp\u003eChapter Eleven “Reversion to the Mean” 127\u003c\/p\u003e \u003cp\u003eChapter Twelve Seeking Advice to Select Funds? 139\u003c\/p\u003e \u003cp\u003eChapter Thirteen Profit from the Majesty of Simplicity and Parsimony 153\u003c\/p\u003e \u003cp\u003eChapter Fourteen Bond Funds 167\u003c\/p\u003e \u003cp\u003eChapter Fifteen The Exchange-Traded Fund (ETF) 179\u003c\/p\u003e \u003cp\u003eChapter Sixteen Index Funds That Promise to Beat the Market 195\u003c\/p\u003e \u003cp\u003eChapter Seventeen What Would Benjamin Graham Have Thought about Indexing? 209\u003c\/p\u003e \u003cp\u003eChapter Eighteen Asset Allocation I: Stocks and Bonds 223\u003c\/p\u003e \u003cp\u003eChapter Nineteen Asset Allocation II 237\u003c\/p\u003e \u003cp\u003eChapter Twenty Investment Advice That Meets the Test of Time 259\u003c\/p\u003e \u003cp\u003eAcknowledgments 269\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eJOHN C. BOGLE\u003c\/b\u003e is founder and former chairman of the Vanguard Group of mutual funds and President of its Bogle Financial Markets Research Center. After creating Vanguard in 1974, he served as chairman and chief executive officer until 1996 and senior chairman until 2000. Bogle is the author of ten books, including \u003ci\u003eEnough: True Measures of Money, Business, and Life, The Little Book of Common Sense Investing,\u003c\/i\u003e and \u003ci\u003eClash of the Cultures: Investment vs. Speculation,\u003c\/i\u003e all published by Wiley.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Rather than listen to the siren songs from investment managers, investors—large and small—should instead read Jack Bogle's \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e.\"\u003cbr\u003e—WARREN BUFFETT\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Bestselling Investing \"Bible\" Offers New Information, New Insights, and New Perspectives\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S\u0026amp;P 500.\u003c\/p\u003e \u003cp\u003eWhile the stock market has tumbled and then soared since the first edition of \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as its predecessor.\u003c\/p\u003e \u003cp\u003eBogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.\u003c\/p\u003e \u003cp\u003eA portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: \"If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me.\"\u003c\/p\u003e \u003cp\u003eBogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but also Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.\u003c\/p\u003e \u003cp\u003eThis new edition of \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e offers you the same solid strategy as its predecessor for building your financial future.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.\u003c\/li\u003e \u003cli\u003eForget the fads and marketing hype, and focus on what works in the real world.\u003c\/li\u003e \u003cli\u003eUnderstand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.\u003c\/li\u003e \u003cli\u003eRecognize that in the long run, business reality trumps market expectations.\u003c\/li\u003e \u003cli\u003eLearn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhile index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e is a solid guidebook to your financial future.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRAISE FOR THE LITTLE BOOK OF COMMON SENSE INVESTING\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Jack Bogle's remarkable career spans the spectrum from lonely iconoclast to celebrated rock star. His conception and development of index funds transformed the investment world for individuals and institutions alike. Countless millions of investors have purchased index funds because of Jack. But, simply being an indexer is insufficient. Successful investors embrace the principles undergirding the rationale for index funds and understand the pitfalls hindering the effective execution of an investment plan. \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e provides the tools required to implement a winning portfolio strategy. Read it and win!\"\u003cbr\u003e—\u003cb\u003eDAVID F. SWENSEN\u003c\/b\u003e, Chief Investment Officer, Yale University\u003c\/p\u003e \u003cp\u003e\"What Gutenberg was to the printing press, Henry Ford to the automobile, and Shakespeare to the English language, Jack Bogle is to finance. \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e packs into 270 short pages the distilled genius of the nearly seven decades he's spent revolutionizing the process for everyone, from the smallest IRA holder to the largest pension and endowment funds. Read, enjoy, and profit.\"\u003cbr\u003e—\u003cb\u003eWILLIAM J. BERNSTEIN\u003c\/b\u003e, bestselling author of The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between\u003c\/p\u003e \u003cp\u003e\"One hundred years from today, historians will remember only two investors from this era—Warren Buffett and Jack Bogle. The two books they will note? Buffett's bible, Ben Graham's \u003ci\u003eThe Intelligent Investor,\u003c\/i\u003e and . . . anything written by Jack Bogle. In a world of investment foxes, Jack remains a stalwart hedgehog. \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e, updated here, will prove timeless as it thoughtfully articulates Bogle's one big idea—how investors can get their fair share of market returns.\"\u003cbr\u003e—\u003cb\u003eSTEVE GALBRAITH\u003c\/b\u003e, Managing Member, Kindred Capital\u003c\/p\u003e \u003cp\u003e\"Jack Bogle's thin \u003ci\u003eLittle Book\u003c\/i\u003e is thick with wisdom. It's informative, insightful, and opinionated— with the added advantage of being correct! As Bogle explains, the road to investment failure is paved with expensive advice, expensive investments, and expensive advertising (urging you to buy the first two). Bogle suggests a very different course for investors, virtually guaranteeing investment success.\"\u003cbr\u003e—\u003cb\u003eTED ARONSON\u003c\/b\u003e, CFA, founder, AJO\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990280093925,"sku":"NP9781119404507","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119404507.jpg?v=1761787181","url":"https:\/\/k12savings.com\/es\/products\/the-little-book-of-common-sense-investing-isbn-9781119404507","provider":"K12savings","version":"1.0","type":"link"}