{"product_id":"the-key-to-earth-history-isbn-9780471492153","title":"The Key to Earth History","description":"\u003ci\u003eThe Key to Earth History\u003c\/i\u003e introduces students to the basic tools used by geologists to reconstruct the Earth's history, and shows how these tools can be used to chart the pattern of global environmental change since the formation of the Earth some 4600 million years ago. It tells a story of mountain building, climate change and of the evolution of life, and uses the North Atlantic region (Europe and North America) as a study area to illustrate this story.\u003cbr\u003e\u003cbr\u003eDivided into two parts, the book shows how stratigraphy is the key to understanding the history of the Earth. The first part examines the basic stratigraphical methods used to establish, date and interpret the rock record as the product of a series of events whithin Earth history. The second part presents the results obtained by geologists, who have used these stratigraphical tools to reconstruct the pattern of global environmental change through geological time and focuses on the geological evolution of the North Atlantic region. The Key to Earth History is essential reading for geologists, geographers and environmental scientists, as well as to all those interested in the story of the planet.\u003cbr\u003e\u003cbr\u003e\"The authors provide no one with an alibi for bad stratigraphic teaching!\"\u003cbr\u003e—\u003ci\u003eGeoscientist\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"The aims of this introductory textbook are to explain the process and pattern of Earth history, to generate interest and enthusiasm, to make stratigraphy fun and exciting! These aims are admirably achieved.\"\u003cbr\u003e—\u003ci\u003eThe Holocene\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"This is a great little book! I found that, not only was everything covered, but that it was covered in a refreshing, readable, no-nonsense fashion.\"\u003cbr\u003e—\u003ci\u003eEarth Science Reviews\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eThe Key to Earth History\u003c\/i\u003e really should be compulsory reading for all ... geology students.\"\u003cbr\u003e—\u003ci\u003eGeologie\u003c\/i\u003eSeit Erscheinen der Erstauflage dieses bekannten Lehrbuchs der Geologie hat sich unser Wissen über das Weltklima und seine Beziehungen zur Plattentektonik und zur Biosphäre bedeutend erweitert. Diese 2. Auflage trägt diesen neuen Erkenntnissen Rechnung. Erweitert wurde das regionale Kapitel (es enthält nun auch Nordeuropa), ein Kapitel zu Nordamerika ist neu hinzugekommen. Preface.\u003cbr\u003e \u003cbr\u003e Illustrations.\u003cbr\u003e \u003cbr\u003e Introduction: What is Stratigraphy?\u003cbr\u003e \u003cbr\u003e PRINCIPLES.\u003cbr\u003e \u003cbr\u003e Uniformitarianism or Actualism.\u003cbr\u003e \u003cbr\u003e Establishing the Sequence of Events.\u003cbr\u003e \u003cbr\u003e Geological Time.\u003cbr\u003e \u003cbr\u003e Interpreting the Stratigraphical Record.\u003cbr\u003e \u003cbr\u003e The Evolution and Closure of Sedimentary Basins: The Role of Plate Tectonics.\u003cbr\u003e \u003cbr\u003e The Stratigraphical Tool Kit: Case Studies.\u003cbr\u003e \u003cbr\u003e Summary of Part One: The Stratigraphical Tool Kit.\u003cbr\u003e \u003cbr\u003e THE PATTERN OF EARTH HISTORY.\u003cbr\u003e \u003cbr\u003e Introduction to Part Two.\u003cbr\u003e \u003cbr\u003e The Stratigraphical Record and Global Rhythm.\u003cbr\u003e \u003cbr\u003e The North Atlantic Region: A Journey Through Time.\u003cbr\u003e \u003cbr\u003e The Precambrian: Peering into Deep Time.\u003cbr\u003e \u003cbr\u003e Pangaea: Birth of a Giant.\u003cbr\u003e \u003cbr\u003e Pangaea and the Opening of the Atlantic.\u003cbr\u003e \u003cbr\u003e Summary of Part Two: The Pattern of Earth History.\u003cbr\u003e \u003cbr\u003e Lexicon of Stratigraphical Terms.\u003cbr\u003e \u003cbr\u003e Index. \u003cb\u003ePeter Doyle\u003c\/b\u003e was internationally recognized for his teaching and research on marketing and business strategy. He was Professor of Marketing and Strategic Management at the University of Warwick Business School. Previously he held positions at the London Business School, INSEAD, Bradford and Stanford Universities. He is the author of numerous papers which have appeared in most of the world's top journals including the Journal of marketing, Journal of Marketing Research, Management Science and the Economic Journal. His other recent books are Marketing Management and Strategy and Innovation in Marketing. He acted as a consultant to many of the most famous international companies including Coca-Cola, IBM, Nestle, Cadbury-Schweppes, British Airways, Mars, Johnson \u0026amp; Johnson, Unilever, Shell, BP Amoco, AstraZeneca, Norvatis, 3M, Saatchi \u0026amp; Saatchi and Wal-Mart. He has also advised such professional bodies as Britain's Cabinet Office, the Institute of Chartered Accountants, the Institute of Directors, the CBI, the Pacific-Asian Management Institute and the Singapore Department of Trade. During his career, Peter Doyle ran executive programmes for senior managers throughout Europe, the United States, South America, Australia and the Far East. He was voted Outstanding Teacher on numerous university and corporate courses. He held a First Class Honours degree from the University of Manchester and an MBA and PhD from Carnegie Mellon University, USA. His research twice led him to be awarded the President's Medal of the Operational Research Society and the Best Paper Award of the American Marketing Association. The Key to Earth History introduces students to the basic tools used by geologists to reconstruct the Earth's history, and shows how these tools can be used to chart the pattern of global environmental change since the formation of the Earth some 4600 million years ago. It tells a story of mountain building, climate change and of the evolution of life, and uses the North Atlantic region (Europe and North America) as a study area to illustrate this story.\u003cbr\u003e\u003cbr\u003eDivided into two parts, the book shows how stratigraphy is the key to understanding the history of the Earth. The first part examines the basic stratigraphical methods used to establish, date and interpret the rock record as the product of a series of events whithin Earth history. The second part presents the results obtained by geologists, who have used these stratigraphical tools to reconstruct the pattern of global environmental change through geological time and focuses on the geological evolution of the North Atlantic region. The Key to Earth History is essential reading for geologists, geographers and environmental scientists, as well as to all those interested in the story of the planet.\u003cbr\u003e\u003cbr\u003e'The authors provide no one with an alibi for bad stratigraphic teaching!'—Geoscientist\u003cbr\u003e\u003cbr\u003e'The aims of this introductory textbook are to explain the process and pattern of Earth history, to generate interest and enthusiasm, to make stratigraphy fun and exciting! These aims are admirably achieved.'—The Holocene\u003cbr\u003e\u003cbr\u003e'This is a great little book! I found that, not only was everything covered, but that it was covered in a refreshing, readable, no-nonsense fashion.'—Earth Science Reviews\u003cbr\u003e\u003cbr\u003e'The Key to Earth History really should be compulsory reading for all ... geology students.'—Geologie","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990273376485,"sku":"NP9780471492153","price":87.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471492153.jpg?v=1761787154","url":"https:\/\/k12savings.com\/es\/products\/the-key-to-earth-history-isbn-9780471492153","provider":"K12savings","version":"1.0","type":"link"}