{"product_id":"the-innovators-field-guide-isbn-9781118644300","title":"The Innovator's Field Guide","description":"\u003cp\u003e\u003cb\u003eA step-by-step guide to successfully transforming any organization\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call “innovation”  is messy and difficult and too often lacks the rigor and discipline of other management processes. \u003ci\u003eThe Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges\u003c\/i\u003e changes that. It is a practical guide that moves beyond the “why” to the “how” of making innovation happen, for leaders and practitioners inside organizations of all sizes.\u003c\/p\u003e \u003cp\u003eWritten by two pioneers in the field of embedding innovation in organization, \u003ci\u003eThe Innovator's Field Guide\u003c\/i\u003e focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEach chapter describes a specific innovation challenge and details proven ways to address that challenge\u003c\/li\u003e \u003cli\u003eIncludes practical ideas, techniques, and leading practices\u003c\/li\u003e \u003cli\u003eDescribes common obstacles and offers  practical solutions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e Any leader or professional who needs concrete solutions—right now—to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of \u003ci\u003eThe Innovator's Field Guide\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Setting Context 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Field Guide 1\u003c\/p\u003e \u003cp\u003eThe Innovation Challenges 3\u003c\/p\u003e \u003cp\u003ePrinciples of Innovation 7\u003c\/p\u003e \u003cp\u003eAs You Read The Guide 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Raising Your Innovation IQ Through Insight-Driven Innovation 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a “Great Insight”? 14\u003c\/p\u003e \u003cp\u003eFive Insight Types 16\u003c\/p\u003e \u003cp\u003eKey Take-Aways 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Enabling Breakthrough Innovation 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBringing Strategic Focus to Your Efforts: Innovation Architecture 69\u003c\/p\u003e \u003cp\u003eKey Take-Aways 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 From Nascent Idea to Business Concept 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChanging Your Mind-Set About the Innovation Process 74\u003c\/p\u003e \u003cp\u003eThe SEI Approach 76\u003c\/p\u003e \u003cp\u003eUsing an Iterative Learning Process 87\u003c\/p\u003e \u003cp\u003eDon’t Take Opportunity Elaboration and Framing for Granted 88\u003c\/p\u003e \u003cp\u003eFast-Tracking Opportunities When You Believe Speed to Market Is Critical 89\u003c\/p\u003e \u003cp\u003eKey Take-Aways 91\u003c\/p\u003e \u003cp\u003eEnabling Breakthrough Innovations Through Insight Combinations 54\u003c\/p\u003e \u003cp\u003eDomaining: Building a Pipeline of Related Concepts 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Propelling Fast Innovation 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEngaging the Organization Through Focused Innovation Challenges 95\u003c\/p\u003e \u003cp\u003eInnovation Accelerators 106\u003c\/p\u003e \u003cp\u003eOpen Innovation: Moving Faster Than Your Internal Development 108\u003c\/p\u003e \u003cp\u003eKey Take-Aways 115\u003c\/p\u003e \u003cp\u003ePostlaunch Innovation Pioneers: Select Case Examples 157\u003c\/p\u003e \u003cp\u003ePostlaunch Innovation Issues to Anticipate 161\u003c\/p\u003e \u003cp\u003eKey Take-Aways 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Experimentation and De-Risking 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFraming Risk to Manage It 119\u003c\/p\u003e \u003cp\u003eDefining Your Learning Path 120\u003c\/p\u003e \u003cp\u003eDeveloping Your Experimentation Agenda 123\u003c\/p\u003e \u003cp\u003eExperimentation in Action 132\u003c\/p\u003e \u003cp\u003eKey Take-Aways 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Innovating While in Market 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovating While Flying the Plane 140\u003c\/p\u003e \u003cp\u003ePrinciples to Guide Postlaunch Innovation 141\u003c\/p\u003e \u003cp\u003eUsing Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning 142\u003c\/p\u003e \u003cp\u003eTranslating Insights into Action 150\u003c\/p\u003e \u003cp\u003eContinue to Experiment for Postlaunch Learning and Revision 154\u003c\/p\u003e \u003cp\u003ePostlaunch Innovation: Illustrative Design Approaches 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Organizing for Innovation 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Framework for Organizing the Elements of Innovation 166\u003c\/p\u003e \u003cp\u003eDesign Principles for Organizing for Innovation 167\u003c\/p\u003e \u003cp\u003eThe Organizing Elements 172\u003c\/p\u003e \u003cp\u003eCase Examples: Organizing for Innovation 189\u003c\/p\u003e \u003cp\u003eKey Take-Aways 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Leading Innovation 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeading Innovation from the Top 200\u003c\/p\u003e \u003cp\u003eDriving Leadership Engagement in Innovation 204\u003c\/p\u003e \u003cp\u003eAn Example of Innovation Leadership Engagement 206\u003c\/p\u003e \u003cp\u003eLeading Innovation from the Top: Who’s on Point? 210\u003c\/p\u003e \u003cp\u003eTop Leadership as an Indispensable Element 212\u003c\/p\u003e \u003cp\u003eLeading from Within: Grassroots-Led Innovation 213\u003c\/p\u003e \u003cp\u003eKey Take-Aways 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Getting Started 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesigning from Outcomes Back 220\u003c\/p\u003e \u003cp\u003eDifferent Types of Innovation Outcomes 221\u003c\/p\u003e \u003cp\u003eHigh-Level Designs for Frequently Desired Outcomes 223\u003c\/p\u003e \u003cp\u003eGetting Started: Assembling the Team 237\u003c\/p\u003e \u003cp\u003eAssessing Issues and Approach: Innovation Assessment and Design 239\u003c\/p\u003e \u003cp\u003eBefore You Begin: Some Additional Tips 244\u003c\/p\u003e \u003cp\u003eKey Take-Aways 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Conclusion and Looking Ahead 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFlexible, Reconfigurable Techniques for Addressing Innovation Challenges 249\u003c\/p\u003e \u003cp\u003eBe Alert for Common Pitfalls 251\u003c\/p\u003e \u003cp\u003eNotes 255\u003c\/p\u003e \u003cp\u003eAcknowledgments 265\u003c\/p\u003e \u003cp\u003eAbout the Authors 269\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePETER SKARZYNSKI\u003c\/b\u003e advises large, global organizations and their leaders on growth strategy, leadership, and organizational change. He has led strategy and growth efforts for clients in Asia, Europe, and the Americas. A frequent corporate and conference speaker, he is lead author of \u003cb\u003e\u003ci\u003eInnovation to the Core\u003c\/i\u003e\u003c\/b\u003e and has written thought pieces for \u003cb\u003e\u003ci\u003eThe Wall Street Journal, CEO Magazine,\u003c\/i\u003e\u003c\/b\u003e and The Drucker Foundation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDAVID CROSSWHITE\u003c\/b\u003e is an advisor to senior leadership of large organizations on their most significant strategy and growth challenges. For over twenty years he has guided Global 1000 organizations in their implementation of growth and innovation strategies. His work has been highlighted in several books and Harvard Business School Cases, which are taught in leading MBA programs across the country.\u003c\/p\u003e  \u003cp\u003e“This \u003ci\u003eField Guide\u003c\/i\u003e provides the key work processes, including concepts, techniques, and frameworks, for leaders to implement and execute innovation across their business lines. The book positions innovation from the perspective that it is necessary both in core and adjacent business spaces, while stressing the need to ‘compete on competencies.’ There are consistent themes of process rigor and return metrics throughout the book – powerful disciplines for improving your success rate in converting ideas into sustainable revenues.”\u003cbr\u003e \u003cb\u003e—Jeffrey L. Boike\u003c\/b\u003e, Director, Growth Platforms, UOP LLC, A Honeywell Company\u003c\/p\u003e \u003cp\u003e“The \u003ci\u003eField Guide\u003c\/i\u003e goes beyond experiences and knowledge sharing from Peter and David about innovation, providing an invaluable, practical handbook that is easily accessible and useful ttion teams and leaders across the organization.”\u003cbr\u003e \u003cb\u003e—Adriano Nunes\u003c\/b\u003e, Innovation \u0026amp; Sustainability Director, InterCement-Grupo Camargo Corrêa\u003c\/p\u003e \u003cp\u003e“Skarzynski and Crosswhite decode the essence of putting innovation into practice. \u003ci\u003eThe Innovator´s Field Guide\u003c\/i\u003e is full of useful tools and cases that help to unleash the potential of innovation in any organization. Definitely a must-have!”\u003cbr\u003e \u003cb\u003e—Miguel Setas\u003c\/b\u003e, Executive President, EDP Brazil\u003c\/p\u003e \u003cp\u003e“We needed to create a culture that fosters innovation every day. The overall process, frameworks, and tools in \u003ci\u003eThe Guide\u003c\/i\u003e helped us to do so. We have altered our organizational DNA, focusing on delighting our customers and growing through innovation.”\u003cbr\u003e \u003cb\u003e—Chris Kearney\u003c\/b\u003e, Chairman, President, and CEO, SPX Corporation\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSTART EMBEDDING INNOVATION TODAY\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere are plenty of books out there on innovation, but none of them answer this central question: What are the practical steps and actionable approaches for building an innovation capability and culture within your organization? If you are looking for complicated theory or academic debates, \u003cb\u003e\u003ci\u003eThe Innovator’s Field Guide\u003c\/i\u003e\u003c\/b\u003e is not for you. This book is for leaders and practitioners who need actionable techniques to overcome their innovation challenges. This is a guide to implementing innovation \u003cb\u003e\u003ci\u003enow\u003c\/i\u003e\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003ePeter Skarzynski and David Crosswhite have helped scores of Global 1000 companies build their capabilities to innovate and grow. They share market-tested techniques in concrete terms that are designed to help practitioners and leaders design and execute their growth agenda through innovation. You’ll learn how to identify potential breakthrough ideas, get those ideas to action, accelerate development of nascent or “stuck” concepts, and manage risk through rapid-cycle experimentation. And you’ll learn how to avoid common pitfalls that stall innovation.\u003c\/p\u003e \u003cp\u003eEach chapter includes a summary of the “Key Take-Aways” so you can easily use the guide as an ongoing reference resource. \u003cb\u003e\u003ci\u003eThe Innovator’s Field Guide\u003c\/i\u003e\u003c\/b\u003e is designed for everyday application. Embedding reliable innovation capability is critical to winning in today’s marketplace, and with \u003cb\u003e\u003ci\u003eThe Innovator’s Field Guide\u003c\/i\u003e\u003c\/b\u003e, that work starts today.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990265479397,"sku":"NP9781118644300","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118644300.jpg?v=1761787121","url":"https:\/\/k12savings.com\/es\/products\/the-innovators-field-guide-isbn-9781118644300","provider":"K12savings","version":"1.0","type":"link"}