{"product_id":"the-innovation-zone-isbn-9781857885798","title":"The Innovation Zone","description":"\u003cdiv\u003e\n\u003cb\u003eInvent less. Innovate more. And join the next generation of successful global players.\u003c\/b\u003eInnovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.\u003c\/div\u003e","brand":"Nicholas Brealey","offers":[{"title":"Default Title","offer_id":44897204109541,"sku":"NP9781857885798","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_e0bdf4de-796b-42fe-90c5-3f061d2c827a.jpg?v=1773106309","url":"https:\/\/k12savings.com\/es\/products\/the-innovation-zone-isbn-9781857885798","provider":"K12savings","version":"1.0","type":"link"}