{"product_id":"the-innovation-marathon-isbn-9780631153924","title":"The Innovation Marathon","description":"\u003ci\u003eThe Innovation Marathon\u003c\/i\u003e offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change. \u003cp\u003eAcknowledgements vi\u003c\/p\u003e \u003cp\u003e1 Electronics Competition: A New Game 1\u003c\/p\u003e \u003cp\u003e2 Old Ways, New Days 30\u003c\/p\u003e \u003cp\u003e3 Patterns of Stability and Change 55\u003c\/p\u003e \u003cp\u003e4 Does Strategy Exist? Does it Work? 87\u003c\/p\u003e \u003cp\u003e5 The Roots of Innovation 131\u003c\/p\u003e \u003cp\u003e6 Managing Choices, Maintaining Innovation 165\u003c\/p\u003e \u003cp\u003e7 The Paradox of Formal Systems and Adaptable Strategies 205\u003c\/p\u003e \u003cp\u003e8 Organizing for Innovation 252\u003c\/p\u003e \u003cp\u003e9 The Innovation Cycle 295\u003c\/p\u003e \u003cp\u003e10 The Manufacturing End-Game: Sustaining Innovation 337\u003c\/p\u003e \u003cp\u003e11 Strong Culture and its Consequences 367\u003c\/p\u003e \u003cp\u003e12 Living in Turbulent Times 403\u003c\/p\u003e \u003cp\u003eAppendix 430\u003c\/p\u003e \u003cp\u003eBibliography 446\u003c\/p\u003e \u003cp\u003eGlossary 459\u003c\/p\u003e \u003cp\u003eIndex 462\u003c\/p\u003e  \u003cp\u003eMariann Jelinek is an American organizational theorist, and Emeritus Professor of Strategy at the College of William \u0026amp; Mary, considered an icon for her contributions in the field of management of technology and innovation. Claudia Bird Schoonhoven is the author of The Innovation Marathon: Lessons from High Technology Firms, published by Wiley.   US microelectronics firms face one of the most intensely competitive business environments in the world. Like a host of other industries, its stakes are the rich US domestic market and a burgeoning global market as well. Foreign firms often come to the fray with government subsidies and tariff barriers, while the US competitors typically must go it alone amidst high wages, high capital costs, price pressures and torrid technological change.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eBut the electronics environment isn't unique; it is only the leading edge of competitive circumstances becoming widely visible on all sides. In automobiles, textiles, steel and other basics, as well as newer service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with effective business control.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Innovation Marathon\u003c\/i\u003e explodes several myths:\u003cbr\u003e This book offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990265020645,"sku":"NP9780631153924","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780631153924.jpg?v=1761787119","url":"https:\/\/k12savings.com\/es\/products\/the-innovation-marathon-isbn-9780631153924","provider":"K12savings","version":"1.0","type":"link"}