{"product_id":"the-impossible-advantage-isbn-9780470717127","title":"The Impossible Advantage","description":"Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. \u003ci\u003eThe Impossible Advantage\u003c\/i\u003e reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition.  The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that \u003cb\u003emake the rules\u003c\/b\u003e – instead of just \u003cb\u003efollowing\u003c\/b\u003e them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.  \u003cp\u003eThis book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWill help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.\u003c\/li\u003e \u003cli\u003eExplains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.\u003c\/li\u003e \u003cli\u003eShows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is.\u003c\/li\u003e \u003cli\u003eIntroduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor more information on \u003ci\u003eThe Impossible Advantage\u003c\/i\u003e, go to the official website: \u003ca href=\"http:\/\/www.impossible-advantage.com\/\"\u003ehttp:\/\/www.impossible-advantage.com\u003c\/a\u003e\u003c\/p\u003e \u003cp\u003eAbout the Authors ix\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Surprising Limitation of the World’s Number One Business Strategy 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy There Are Limits to the Power of Positioning 1\u003c\/p\u003e \u003cp\u003eThe Rule Maker’s ‘Impossible’ Advantage 3\u003c\/p\u003e \u003cp\u003eGame Changing Strategies Start Where Positioning Stops 4\u003c\/p\u003e \u003cp\u003eSix Prejudices to Ignore 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIt’s Time to Think Radically about Growth 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSomeone Committed to Breaking All the Rules 7\u003c\/p\u003e \u003cp\u003eGames as a Strategic Model 14\u003c\/p\u003e \u003cp\u003eFour Classical Game Strategies 22\u003c\/p\u003e \u003cp\u003eWanted: A ‘Highly Infectious’ Game Changing Idea 26\u003c\/p\u003e \u003cp\u003eOur Plea for Free, Open and Radical Thinking 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFirst Game Strategy: Redefining the Measures of Performance 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInfluence the Criteria of the ‘Customer Jury’ 38\u003c\/p\u003e \u003cp\u003eHow to Make Stronger Opponents Play Your Game 42\u003c\/p\u003e \u003cp\u003eAttack on an ‘Invincible’ Market Leader 48\u003c\/p\u003e \u003cp\u003eSurprising Escape from a Price War 53\u003c\/p\u003e \u003cp\u003eHow Global Power Players Rule the Game 59\u003c\/p\u003e \u003cp\u003eThe Essentials in Overview 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSecond Game Strategy: Reshaping the Market Landscape 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Market Structures ‘Regulate’ the Competitive Game 68\u003c\/p\u003e \u003cp\u003eBalancing Act Between Flop and Global Success 71\u003c\/p\u003e \u003cp\u003eOutfoxing a Negative Trend in the Market 77\u003c\/p\u003e \u003cp\u003eHow to Conquer ‘Impossible’ Market Potential 82\u003c\/p\u003e \u003cp\u003eThe Law of the Self-Fulfilling Prophecy 89\u003c\/p\u003e \u003cp\u003eChange the World with a Radical Idea 93\u003c\/p\u003e \u003cp\u003eThe Essentials in Overview 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThird Game Strategy: Restaging the Competitive Confrontation 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat are ‘Game Patterns’ and How Can You Use Them? 103\u003c\/p\u003e \u003cp\u003e‘Staging’ the Competitive Confrontation – Hollywood-Style 108\u003c\/p\u003e \u003cp\u003eLessons Learned from Political Campaigns 115\u003c\/p\u003e \u003cp\u003eBreaking Free from a Negative Role Pattern 119\u003c\/p\u003e \u003cp\u003eMoving out of the Shadows into the Limelight 125\u003c\/p\u003e \u003cp\u003eTurning the Tide of an Almost-Lost Battle 133\u003c\/p\u003e \u003cp\u003eThe Essentials in Overview 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFourth Game Strategy: Taking the Game to the Next Level 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking the Game to the Next Level What Does That Mean? 143\u003c\/p\u003e \u003cp\u003eOld ‘Top Dogs’ Can Become Terribly Short Sighted 147\u003c\/p\u003e \u003cp\u003eWhy It Takes so Little to Control a Category’s Evolution! 151\u003c\/p\u003e \u003cp\u003eCourageously Slay the Sacred Cows! 154\u003c\/p\u003e \u003cp\u003eTake the Lead When a Value Shift Hits the Market 157\u003c\/p\u003e \u003cp\u003eWhen the Market Needs a Complete Overhaul 162\u003c\/p\u003e \u003cp\u003eRadical Visions and Their Pitfalls 167\u003c\/p\u003e \u003cp\u003eThe Essentials in Overview 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow Your Business Can Profit From Game Strategy 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Explore the ‘Ideas that Rule the Market’ 174\u003c\/p\u003e \u003cp\u003e2. Nothing Can Beat a ‘Game Changing Idea’ 176\u003c\/p\u003e \u003cp\u003e3. Game Changers Can Take a Certain Degree of Control in the Market – and over Their Competitors 178\u003c\/p\u003e \u003cp\u003e4. Game Strategy as a ‘Behavior Changing’ Instrument 180\u003c\/p\u003e \u003cp\u003e5. Finally Game Strategy Is a Truly ‘Democratic’ Tool 183\u003c\/p\u003e \u003cp\u003eThe Five Steps to Game Strategy 184\u003c\/p\u003e \u003cp\u003eIt’s Time to Explore Your Own Game Changing Opportunities 192\u003c\/p\u003e \u003cp\u003eAfter the Game 195\u003c\/p\u003e \u003cp\u003ePostscript: How Game Strategy Differs From Game Theory 197\u003c\/p\u003e \u003cp\u003eThanks! 201\u003c\/p\u003e \u003cp\u003eIndex 203\u003c\/p\u003e  \u003cp\u003e\"... reveals that success can be achieved by changing the market in which you operate.\" (\u003cem\u003eFinance \u0026amp; Management Faculty,\u003c\/em\u003e March 2009)   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAndreas Buchholz,\u003c\/b\u003e an engineer, and \u003cb\u003eWolfram Wördemann,\u003c\/b\u003e a communication specialist, first met at Procter \u0026amp; Gamble in Schwalbach, Germany. After earning their marketing spurs at P\u0026amp;G, they jointly founded the marketing strategy consultancy ‘Buchholz Wördemann Partners’ located in Königstein near Frankfurt am Main. Together with the team they have assembled, BW Partners have served a large number of multinational corporations across Europe and beyond, always with a focus on breakthrough, “out of the box” strategic thinking. Their extensive list of clients includes Amexco, Bayer Schering, IBM Lenovo, Nestlé, Pepsico, Pfizer, Procter \u0026amp; Gamble, Sanofi-Aventis, Siemens, T-Mobile, and World Vision. Andreas and Wolfram co-authored the Financial Times bestseller \u003ci\u003e‘What Makes Winning Brands Different: The hidden method behind the world’s most successful brands’\u003c\/i\u003e (John Wiley \u0026amp; Sons 2000). \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNed Wiley\u003c\/b\u003e first made a mark in the world of television thirty years ago when, as Procter and Gamble’s first European Brand Manager, he introduced Italian television audiences to the soap opera. His career spans consumer marketing, advertising and interactive digital communications, at firms including Foote, Cone \u0026amp; Belding, Publicis Group and Gist Communications. \u003c\/p\u003e\u003cp\u003eToday, Ned is with one of the world’s largest media companies, Axel Springer. As a Managing Director of Axel Springer Digital TV Guide, he is once again working to revolutionize the way advertisers engage consumers by helping consumers navigate the ever-changing landscape of television and video entertainment. Ned is an alumnus of The University of Chicago College and The University of Chicago Booth School of Business.   \u003c\/p\u003e\u003cp\u003eThe competition in the marketplace is a game, no doubt, much like any other game… except for one small, but most significant difference: in the market, \u003ci\u003esome of the players are also the rule makers\u003c\/i\u003e. From a classic game perspective, these rule makers or Game Changers enjoy nothing less than an ‘impossible advantage’ over the vast majority of their competitors who are happy to simply play along by the rules. \u003c\/p\u003e\u003cp\u003eFew managers truly understand the fine art of \u003ci\u003ehow to control\u003c\/i\u003e the intangible and somehow enigmatic ‘laws and rules’ of the competition in the marketplace. And hardly anybody knows about the compelling and proven techniques of how to purposefully change them in their own favour. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Impossible Advantage\u003c\/i\u003e reveals some surprising news: how virtually \u003ci\u003eanybody\u003c\/i\u003e can learn the art of the Game Masters and Game Changers. There are no demanding prerequisites: just get ready to engage in a mind-opening and provocatively different way of thinking.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990263382245,"sku":"NP9780470717127","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470717127.jpg?v=1761787117","url":"https:\/\/k12savings.com\/es\/products\/the-impossible-advantage-isbn-9780470717127","provider":"K12savings","version":"1.0","type":"link"}