{"product_id":"the-iabc-handbook-of-organizational-communication-isbn-9780470894064","title":"The IABC Handbook of Organizational Communication","description":"\u003cp\u003eThe IABC Handbook of Organizational Communication\u003c\/p\u003e\u003cp\u003eTHIS NEW EDITION of \u003ci\u003eThe IABC Handbook of Organizational Communication\u003c\/i\u003e contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. \u003c\/p\u003e\u003cp\u003eThoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of \u003ci\u003eThe IABC Handbook of Organizational Communication\u003c\/i\u003e includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. \u003c\/p\u003e\u003cp\u003eThe expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. \u003c\/p\u003e\u003cp\u003eThe book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.\u003c\/p\u003e\u003cp\u003eWhether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization. \u003c\/p\u003e \u003cp\u003eForeword xi\u003cbr\u003e\u003ci\u003eby Natasha Nicholson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Foundations of Business Communication 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Characteristics of Excellent Communication 3\u003cbr\u003e\u003ci\u003eJames E. Grunig, Larissa A. Grunig\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 The Corporate Communicator: A Senior-Level Strategist 15\u003cbr\u003e\u003ci\u003eNick Durutta\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Organizational Culture 28\u003cbr\u003e\u003ci\u003ePaul M. Sanchez\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Communication and the High-Trust Organization 41\u003cbr\u003e\u003ci\u003ePamela Shockley-Zalabak, Sherwyn Morreale\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Communication Ethics: Think Like a Professional: Don’t Be Idealistic When Sorting Out Right from Wrong 54\u003cbr\u003e\u003ci\u003eMark McElreath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Corporate Social Responsibility: The Communicator’s Role as Leader and Advocate 67\u003cbr\u003e\u003ci\u003eMary Ann McCauley\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Corporate Social Responsibility and Sustainability 79\u003cbr\u003e\u003ci\u003eRob Briggs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Managing Communication 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Strategic Approaches to Managing the Communications Function 99\u003cbr\u003e\u003ci\u003eDiane M. Gayeski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs 113\u003cbr\u003e\u003ci\u003eLester R. Potter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Issues Management: Linking Business and Communication Planning 124\u003cbr\u003e\u003ci\u003eGeorge McGrath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Communicating Change: When Change Just Doesn’t Stop: Creating Really Good Change Communication 137\u003cbr\u003e\u003ci\u003eJennifer Frahm\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness 151\u003cbr\u003e\u003ci\u003eCaroline Sapriel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 The Role of Communications in Company Business Strategy 165\u003cbr\u003e\u003ci\u003eKellie Garrett\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 The Impact of Technology on Corporate Communication 177\u003cbr\u003e\u003ci\u003eShel Holtz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Internal Communication 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Internal Communication 195\u003cbr\u003e\u003ci\u003eBrad Whitworth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Communicating with a Diverse Workforce 207\u003cbr\u003e\u003ci\u003eTamara L. Gillis\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Integrating Employee Communications Media 219\u003cbr\u003e\u003ci\u003eSteve Crescenzo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Internal Branding, Employer Branding 231\u003cbr\u003e\u003ci\u003ePatrick Grady\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Communicating for a Merger or an Acquisition 241\u003cbr\u003e\u003ci\u003ePatricia T. Whalen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros 257\u003cbr\u003e\u003ci\u003eRoger D’Aprix\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Measuring the Effectiveness of Internal Communication 271\u003cbr\u003e\u003ci\u003eJohn Williams\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Public Relations 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e22 Public Relations Research and Planning 287\u003cbr\u003e\u003ci\u003eDon W. Stacks, Melissa D. Dodd, Rita Linjuan Men\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Media Relations 301\u003cbr\u003e\u003ci\u003eWilma K. Mathews\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Investor Relations and Financial Communication 315\u003cbr\u003e\u003ci\u003eKaren Vahouny\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Government Relations: Connecting Communication to the Public Policy Process 337\u003cbr\u003e\u003ci\u003eJohn Larsen, Anna Marie Willey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age 351\u003cbr\u003e\u003ci\u003eAlistair J. Nicholas\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 Measuring Public Relations Programs 363\u003cbr\u003e\u003ci\u003eMark Weiner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five: Marketing Communication 377\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e28 Marketing Communication 379\u003cbr\u003e\u003ci\u003eLorenzo Sierra\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 The Engagement of Brands 393\u003cbr\u003e\u003ci\u003eD. Mark Schumann\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Customer Relations: Smart Organizations Think Like Their Customers 405\u003cbr\u003e\u003ci\u003eMorgan Leu Parkhurst\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Measuring Marketing Communication 417\u003cbr\u003e\u003ci\u003eLin Grensing-Pophal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 431\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTAMARA L. GILLIS, Ed.D., ABC,\u003c\/b\u003e is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe International Association of Business Communicators and the IABC Research Foundation\u003c\/b\u003e provide professional development programs and groundbreaking research representing the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.  \u003c\/p\u003e\u003cp\u003eThe IABC Handbook of Organizational Communication\u003c\/p\u003e\u003cp\u003eTHIS NEW EDITION of \u003ci\u003eThe IABC Handbook of Organizational Communication\u003c\/i\u003e contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. \u003c\/p\u003e\u003cp\u003eThoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of \u003ci\u003eThe IABC Handbook of Organizational Communication\u003c\/i\u003e includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. \u003c\/p\u003e\u003cp\u003eThe expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. \u003c\/p\u003e\u003cp\u003eThe book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.\u003c\/p\u003e\u003cp\u003eWhether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization. \u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990261547237,"sku":"NP9780470894064","price":120.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470894064.jpg?v=1761787106","url":"https:\/\/k12savings.com\/es\/products\/the-iabc-handbook-of-organizational-communication-isbn-9780470894064","provider":"K12savings","version":"1.0","type":"link"}