The Highest Goal

Through twenty-five years of teaching Stanford University’s famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret. They live for a highest goal that drives them to accomplish their dreams, find fulfillment and become generative leaders. Here Ray shares that secret and shows how you, too, can thrive by incorporating this powerful secret into your daily life.

The Highest Goal guides you with a distinctive set of “live-withs” or credos that you can use to translate your highest goal into a new way of living. These principles can transform your life.Foreword by Jim Collins
Preface
Introduction
Go Beyond Passion and Success
Travel Your Own Path
Live with the Highest Goal
Find True Prosperity
Turn Your Fears into Breakthroughs
Relate from Your Heart
Experience Synergy in Every Moment
Become a Generative Leader
Appendix A Continue the Journey
Appendix B Live-Withs
Notes
Selected Bibliography
Index
About the Author“…. It is a deeply subversive work; if you follow its teachings to their logical conclusion you will almost certainly make significant changes in how you orient your life.”
—from the Foreword by Jim Collins, author of Good to Great

“A great read, an inspiring book with a lifetime of wisdom in it.”
—Business Ethics

“… those who buy into the author’s central tenet that ‘creativity is what happens in between your thoughts’ will discover an exhilarating and liberating business book.”
—Fast Company

"The Highest Goal will lead you to your greatest rewards. As an alum of Michael Ray's first creativity course, I have benefited for 25 years from his revolutionary and refreshing insights. Here, Ray develops the deeper meaning of his teachings so you can discover and pursue your highest goal. Enjoy this valuable opportunity to find your calling and the true success it offers."
—Don Maruska, author of How Great Decisions Get MadeMichael Ray is the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing (Emeritus) at Stanford University’s Graduate School of Business.