{"product_id":"the-handbook-of-media-audiences-isbn-9781118721391","title":"The Handbook of Media Audiences","description":"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.  \u003cul\u003e \u003cli\u003eDetails the study of audiences and how it is changing in relation to digital media\u003c\/li\u003e \u003cli\u003eRecognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world\u003c\/li\u003e \u003cli\u003eOffers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today\u003c\/li\u003e \u003cli\u003eArgues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them\u003c\/li\u003e \u003cli\u003eIncludes contributions from some of the most outstanding international scholars in the field\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNotes on Contributors viii\u003c\/p\u003e \u003cp\u003eSeries Editor's Preface xiv\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003cbr\u003e \u003ci\u003eVirginia Nightingale\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Being Audiences 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Readers as Audiences 19\u003cbr\u003e \u003ci\u003eWendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound 41\u003cbr\u003e \u003ci\u003eJackie Cook\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Viewing 62\u003cbr\u003e \u003ci\u003eShawn Shimpach\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Search and Social Media 86\u003cbr\u003e \u003ci\u003eVirginia Nightingale\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy 109\u003cbr\u003e \u003ci\u003eJoshua Green and Henry Jenkins\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Going Mobile 128\u003cbr\u003e \u003ci\u003eGerard Goggin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Theorizing Audiences 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Audiences and Publics, Media and Public Spheres 149\u003cbr\u003e \u003ci\u003eRichard Butsch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers 169\u003cbr\u003e \u003ci\u003eSonia Livingstone and Peter Lunt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation 190\u003cbr\u003e \u003ci\u003eNico Carpentier\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 The Necessary Future of the Audience … and How to Research It 213\u003cbr\u003e \u003ci\u003eNick Couldry\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Reception 230\u003cbr\u003e \u003ci\u003eCornel Sandvoss\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Affect Theory and Audience 251\u003cbr\u003e \u003ci\u003eAnna Gibbs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Researching Audiences 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency 269\u003cbr\u003e \u003ci\u003eAdam Arvidsson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Ratings and Audience Measurement 286\u003cbr\u003e \u003ci\u003ePhilip M. Napoli\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Quantitative Audience Research: Embracing the Poor Relation 302\u003cbr\u003e \u003ci\u003eDavid Deacon and Emily Keightley\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Media Effects in Context 320\u003cbr\u003e \u003ci\u003eBrian O’Neill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Cultivation Analysis and Media Violence 340\u003cbr\u003e \u003ci\u003eAndy Ruddock\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Creative and Visual Methods in Audience Research 360\u003cbr\u003e \u003ci\u003eFatimah Awan and David Gauntlett\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Locating Media Ethnography 380\u003cbr\u003e \u003ci\u003ePatrick D. Murphy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Doing Audience Research 403\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20 Children’s Media Cultures in Comparative Perspective 405\u003cbr\u003e \u003ci\u003eSonia Livingstone and Kirsten Drotner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Fan Cultures and Fan Communities 425\u003cbr\u003e \u003ci\u003eKristina Busse and Jonathan Gray\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences 444\u003cbr\u003e \u003ci\u003eMirca Madianou\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Participatory Vision: Watching Movies with Yolngu 459\u003cbr\u003e \u003ci\u003eJennifer Deger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 The Audience Is the Show 472\u003cbr\u003e \u003ci\u003eAnnette Hill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Seeking the Audience for News: Response, News Talk, and Everyday Practices 489\u003cbr\u003e \u003ci\u003eS. Elizabeth Bird\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 Sport and Its Audiences 509\u003cbr\u003e \u003ci\u003eDavid Rowe\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 527\u003c\/p\u003e  \u003cp\u003e“This book offers helpful background readings for media research courses. Summing up: recommended.”-\u003ci\u003eChoice\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eVirginia Nightingale\u003c\/b\u003e held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until her retirement in 2010. Her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Readings: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).   \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"\u003c\/b\u003eThis book offers helpful background readings for media research courses. Summing up: recommended.\u003cb\u003e\"\u003c\/b\u003e \u003cb\u003e\u003ci\u003eChoice\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"\u003c\/b\u003eThis much-needed volume provides up-to-date, cutting-edge research and scholarship on one of the most researched but still little understood media concepts, that of 'the audience'.\u003cb\u003e\"\u003c\/b\u003e \u003cb\u003e\u003ci\u003eKaren Ross, University of Liverpool\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"\u003c\/b\u003eAdmirably comprehensive and with original contributions from leading scholars in the field, this is a volume that everyone should have on their shelf.\u003cb\u003e\"\u003c\/b\u003e \u003cb\u003e\u003ci\u003eGraham Murdock, Loughborough University\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eDigital media have dramatically increased the nature and diversity of the ways people can access media content, and the bias that audiences occupy a position of \"reception\" is giving way to an understanding of audiences as media-active. The contributions assembled here offer an expansion of the conceptual frameworks underlying the field and a wealth of research wisdom and expertise for researchers requiring a solid foundation in the complexity of \"audience\" and \"audiences\" and of existing research traditions. \u003c\/p\u003e\u003cp\u003ePlacing the emphasis on technologies, theories, research methods and research pragmatics, this Handbook brings together leading international scholars to provide a comprehensive overview of the complexity and diversity of audience studies.    \u003c\/p\u003e\u003cp\u003e“This much-needed volume provides up-to-date, cutting-edge research and scholarship on one of the most researched but still little understood media concepts, that of 'the audience'”\u003cbr\u003e \u003ci\u003e- Karen Ross, University of Liverpool\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Admirably comprehensive and with original contributions from leading scholars in the field, this is a volume that everyone should have on their shelf.”\u003cbr\u003e - \u003ci\u003eGraham Murdock, Loughborough University\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990252142821,"sku":"NP9781118721391","price":56.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118721391.jpg?v=1761787071","url":"https:\/\/k12savings.com\/es\/products\/the-handbook-of-media-audiences-isbn-9781118721391","provider":"K12savings","version":"1.0","type":"link"}