{"product_id":"the-handbook-of-market-intelligence-isbn-9781118923627","title":"The Handbook of Market Intelligence","description":"\u003cb\u003eAn important update to this roadmap for the development of a corporate intelligence program\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. \u003ci\u003eThe Handbook of Market Intelligence\u003c\/i\u003e provides a one stop shop, step-by-step roadmap for establishing, conducting and further\u003cbr\u003e developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.\u003cbr\u003e \u003cbr\u003e • Full of best practice advice from hundreds of real-life international case studies\u003cbr\u003e \u003cbr\u003e • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data\u003cbr\u003e \u003cbr\u003e • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development \u003cp\u003ePreface to the Second Edition vii\u003c\/p\u003e \u003cp\u003eAbout the Authors ix\u003c\/p\u003e \u003cp\u003eAbout Global Intelligence Alliance xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Market Intelligence in Global Organizations 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Market Intelligence: Drivers and Benefits 3\u003c\/p\u003e \u003cp\u003e2 Market Intelligence in Global Organizations: Survey Findings in 2013 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Roadmap to World Class Market Intelligence 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Key Success Factors of World Class Market Intelligence 53\u003c\/p\u003e \u003cp\u003e4 Intelligence Scope – Determining the Purpose, Target Groups, and Focus Areas of an Intelligence\u003cbr\u003e Program 63\u003c\/p\u003e \u003cp\u003e5 Intelligence Process – Turning Random Data into Meaningful Insight 77\u003c\/p\u003e \u003cp\u003e6 Intelligence Deliverables – Building a High-Impact Market Intelligence Product Portfolio 87\u003c\/p\u003e \u003cp\u003e7 Intelligence Tools – Collecting, Storing, and Disseminating Intelligence 101\u003c\/p\u003e \u003cp\u003e8 Intelligence Organization – The People and Resources that Generate the Impact 115\u003c\/p\u003e \u003cp\u003e9 Intelligence Culture – Engaging the Organization in Market Intelligence 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Market Intelligence for Key User Groups 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Market Intelligence for Current Awareness Across the Organization 143\u003c\/p\u003e \u003cp\u003e11 Market Intelligence for Strategic Planning 157\u003c\/p\u003e \u003cp\u003e12 Market Intelligence for Marketing, Sales, and Account Management 175\u003c\/p\u003e \u003cp\u003e13 Market Intelligence for Innovation and Product Life Cycle Management 189\u003c\/p\u003e \u003cp\u003e14 Market Intelligence for Supply Chain Management 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Developing World Class Market Intelligence Programs 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Implementing Market Intelligence Programs 217\u003c\/p\u003e \u003cp\u003e16 How to Develop an Existing Market Intelligence Program for Greater Impact 227\u003c\/p\u003e \u003cp\u003e17 Demonstrating the Impact of Market Intelligence 241\u003c\/p\u003e \u003cp\u003e18 Trends in Market Intelligence 253\u003c\/p\u003e \u003cp\u003eIndex 267\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHans Hedin\u003c\/b\u003e has a strong track record in the area of Market\/Competitive Intelligence consulting. He spends most of his time advising companies on setting up and further developing their corporate intelligence programs, while being a recognized speaker and workshop leader in the field of strategic Market Intelligence. He runs Market Intelligence (MI) Programs, Scenario Analysis workshops and Intelligence Analysis training \u0026amp; coaching at GIA. Mr Hedin joined Global Intelligence Alliance in 2003, having previously worked in the consulting and banking industries and in the public sector.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIrmeli Hirvensalo\u003c\/b\u003e worked for GIA during the years 2001-2012 in a variety of positions ranging from process consulting and analysis to sales and strategic marketing. She is a regular presenter and lecturer about Market Intelligence topics in both commercial seminars and academic institutions. Since 2012, Hirvensalo has been developing MI processes as Market Insights Manager at Ahlstrom Corporation, a global high performance materials company. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarkko Vaarnas\u003c\/b\u003e is the CEO and co-founder of GIA Group, founded in 1995, and has been responsible for the general management and international business development of the group since the beginning. He has steered the development of the company from the ground up to an organization with  offices around the world. Vaarnas is a frequent presenter at international seminars and training events, while also leading consulting projects in Europe, USA and Asia.    \u003c\/p\u003e\u003cp\u003eGlobal companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets. \u003c\/p\u003e \u003cp\u003eWhat are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right?  \u003c\/p\u003e\u003cp\u003eGet an insider’s look at how the world’s best international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors.  \u003c\/p\u003e\u003cp\u003eReaders will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions – as well as benchmark their own results against global best practices.  \u003c\/p\u003e\u003cp\u003eThis second edition of \u003ci\u003eThe Handbook of Market Intelligence\u003c\/i\u003e features the most recent, 2013 Global MI Survey results, a review of the latest developments in MI software tools, and an entirely new chapter about demonstrating the impact of MI on business success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990252011749,"sku":"NP9781118923627","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118923627.jpg?v=1761787072","url":"https:\/\/k12savings.com\/es\/products\/the-handbook-of-market-intelligence-isbn-9781118923627","provider":"K12savings","version":"1.0","type":"link"}