{"product_id":"the-handbook-of-global-health-communication-isbn-9781444338621","title":"The Handbook of Global Health Communication","description":"International in scope, \u003ci\u003eThe Handbook of Global Health Communication\u003c\/i\u003e offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change\u003cbr\u003e \u003cbr\u003e   \u003cul\u003e \u003cli\u003eBrings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs\u003c\/li\u003e \u003cli\u003eOffers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health\u003c\/li\u003e \u003cli\u003eAdopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNotes on Contributors x\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Perspectives on Communication and Global Health 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Theoretical Divides and Convergence in Global Health Communication 9\u003cbr\u003e\u003ci\u003eSilvio Waisbord and Rafael Obregon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices 34\u003cbr\u003e\u003ci\u003eCollins O. Airhihenbuwa and Mohan J. Dutta\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Rethinking Health Communication in Aid and Development 52\u003cbr\u003e\u003ci\u003eElizabeth Fox\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Toward a Global Theory of Health Behavior and Social Change 70\u003cbr\u003e\u003ci\u003eDouglas Storey and Maria Elena Figueroa\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Theoretical Perspectives on and Approaches to Health Communication in a Global Context 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 The Impact of Health Communication Programs 97\u003cbr\u003e\u003ci\u003eJane T. Bertrand, Stella Babalola, and Joanna Skinner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Promoting Health through Entertainment-Education Media: Theory and Practice 121\u003cbr\u003e\u003ci\u003eWilliam J. Brown\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Interpersonal Health Communication: An Ecological Perspective 144\u003cbr\u003e\u003ci\u003eRukhsana Ahmed\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Community Health and Social Mobilization 177\u003cbr\u003e\u003ci\u003eCatherine Campbell and Kerry Scott\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Health, News, and Media Information 194\u003cbr\u003e\u003ci\u003eJesus Arroyave\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua 215\u003cbr\u003e\u003ci\u003eVirginia Lacayo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Community Media, Health Communication, and Engagement: A Theoretical Matrix 233\u003cbr\u003e\u003ci\u003eLinje Manyozo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Global E-health Communication 251\u003cbr\u003e\u003ci\u003eL. Suzanne Suggs and Scott C. Ratzan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Managing Fear to Promote Healthy Change 274\u003cbr\u003e\u003ci\u003eMerissa Ferrara, Anthony J. Roberto, and Kim Witte\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Innovations in the Evaluation of Social Change Communication for HIV and AIDS 288\u003cbr\u003e\u003ci\u003eAilish Byrne and Robin Vincent\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Case Studies of Applied Theory and Innovation 309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Mobile Phones: Opening New Channels for Health Communication 311\u003cbr\u003e\u003ci\u003eKatherine de Tolly and Peter Benjamin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research 330\u003cbr\u003e\u003ci\u003eW. Douglas Evans, Kim Longfield, Navendu Shekhar, Andry Rabemanatsoa, Ietje Reerink, and Jeremy Snider\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Participatory Health Communication Research: Four Tools to Complement the Interview 348\u003cbr\u003e\u003ci\u003eKaren Greiner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Egypt’s \u003ci\u003eMabrouk! \u003c\/i\u003eInitiative: A Communication Strategy for Maternal\/Child Health and Family Planning Integration 374\u003cbr\u003e\u003ci\u003eRon Hess, Dominique Meekers, and J. Douglas Storey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Risk Communication and Emerging Infectious Diseases: Lessons and Implications for Theory–Praxis from Avian Influenza Control 408\u003cbr\u003e\u003ci\u003eKetan Chitnis\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique 426\u003cbr\u003e\u003ci\u003eGregory Alonso Pirio\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People 444\u003cbr\u003e\u003ci\u003eJair Vega Casanova and Carmen R. Mendivil Calderón\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India 469\u003cbr\u003e\u003ci\u003eJulie Pulerwitz, Gary Barker, and Ravi Verma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Women’s Health and Healing in the Peruvian Amazon: Minga Perú’s Participatory Communication Approach 488\u003cbr\u003e\u003ci\u003eAmi Sengupta and Eliana Elias\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Positive Deviance, Good for Global Health 507\u003cbr\u003e\u003ci\u003eArvind Singhal and Lucía Durá\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States 522\u003cbr\u003e\u003ci\u003eMaría Beatriz Torres\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 “Children can’t wait”: Social Mobilization to Secure Children’s Rights to Social Security 539\u003cbr\u003e\u003ci\u003eShereen Usdin and Nicola Christofides\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Crosscutting Issues 557\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e27 Capacity Building (and Strengthening) in Health Communication: The Missing Link 559\u003cbr\u003e\u003ci\u003eRafael Obregon and Silvio Waisbord\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 Institutionalizing Communication in International Health: The USAID–Johns Hopkins University Partnership 582\u003cbr\u003e\u003ci\u003eJose Rimon II and Suruchi Sood\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Communication and Public Health in a Glocalized Context: Achievements and Challenges 608\u003cbr\u003e\u003ci\u003eThomas Tufte\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Conclusions: Rethinking the Field 623\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e30 Toward Social Justice in Directed Social Change: Rethinking the Role of Development Support Communication 625\u003cbr\u003e\u003ci\u003eSrinivas R. Melkote\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Conclusions: Why Communication Matters in Global Health 642\u003cbr\u003e\u003ci\u003eSilvio Waisbord and Rafael Obregon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 652\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAbout the Editor\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRAFAEL OBREGON\u003c\/b\u003e, is Associate Professor in the School of Media Arts \u0026amp; Studies and Director of the Communication and Development Studies Program at Ohio University. He has taught and served as  an administrator for the Program for Social Communication at Colombia's Universidad del Norte and has taught and conducted research in Africa, Asia and Latin America. He serves on the editorial board of several journals, including the \u003ci\u003eJournal of Health Communication\u003c\/i\u003e. His research interests are health communication and development, capacity strengthening, and monitoring and evaluation. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSILVIO WAISBORD\u003c\/b\u003e, is Professor in the School of Media and Public Affairs at George Washington University. He is the editor-in-chief of the \u003ci\u003eInternational Journal of Press\/Politics\u003c\/i\u003e. From 2002 to 2005, he was Senior Program Officer in the Academy for Educational Development. He has conducted research and lectured in Latin America and Africa. His areas of interest are journalism and politics, and the role of media and communication in development and global health programs.   \u003c\/p\u003e\u003cp\u003eFew people dispute the central role of communication in global public health and development, and its applications in local and international aid programs. Yet questions remain unanswered and new challenges have emerged about the role of communication processes in improving health conditions among communities, and promoting broader social change in international health contexts. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Handbook of Global Health Communication\u003c\/i\u003e offers a comprehensive overview of contemporary theoretical and applied research issues in global health communication, development and social change. Exploring multiple perspectives and approaches in the study of communication, health and development, this volume provides a comprehensive and up-to-date analysis through a collection of original essays that review and analyze historical, institutional, social, cultural and political dimensions of global health communication. \u003c\/p\u003e\u003cp\u003eThe \u003ci\u003eHandbook\u003c\/i\u003e covers a wide range of new and established communication approaches, including positive deviance, complexity approaches, participatory communication and edutainment, and addresses health and cross-cutting issues that range from sexual and reproductive health and family planning to gender and human rights, drawing insights and experiences from health programs and interventions from around the world.   “Obregon and Waisbord have assembled an impressively diverse collection of perspectives.  This book will challenge the notions and deepen the understanding of health communication of both the aspiring student and the seasoned practitioner.”\u003cbr\u003e - \u003ci\u003eMarc Boulay, Johns Hopkins University\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e   \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Handbook of Global Health Communication\u003c\/i\u003e represents an enormous step forward in bringing health communication fully into the field of implementation science.  Its insights into the practice of health communication and its advances in theory are invaluable for any serious reader of health, communication, and development in the 21st century.”\u003cbr\u003e - \u003ci\u003eAriel Pablos-Mendez, U.S. Agency for International Development\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“The centrality of addressing the social determinants of health in order to achieve improved population health makes this publication a welcome and essential contribution to the training of public health professionals internationally.”\u003cbr\u003e - \u003ci\u003eSharon Fonn, University of the Witwatersrand, South Africa\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990249455845,"sku":"NP9781444338621","price":63.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781444338621.jpg?v=1761787060","url":"https:\/\/k12savings.com\/es\/products\/the-handbook-of-global-health-communication-isbn-9781444338621","provider":"K12savings","version":"1.0","type":"link"}