{"product_id":"the-handbook-of-communication-engagement-isbn-9781119167495","title":"The Handbook of Communication Engagement","description":"\u003cp\u003e\u003cb\u003eA comprehensive volume that offers the most current thinking on the practice and theory of engagement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWith contributions from an international panel of leaders representing diverse academic and professional fields \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eHandbook of Communication Engagement\u003c\/i\u003e brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eHandbook of Communication Engagement\u003c\/i\u003e is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics.  The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eHandbook of Communication Engagement\u003c\/i\u003e is an important text that: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides an overview of the foundations and philosophies of engagement\u003c\/li\u003e \u003cli\u003eIdentifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact\u003c\/li\u003e \u003cli\u003eIncludes examples of contemporary engagement practice\u003c\/li\u003e \u003cli\u003ePresents applications of engagement and technology\u003c\/li\u003e \u003cli\u003eOffers insights on the future directions of engagement \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eHandbook of \u003c\/i\u003e\u003ci\u003eCommunication \u003c\/i\u003e\u003ci\u003eEngagement\u003c\/i\u003e offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eWinner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNotes on Contributors xi\u003c\/p\u003e \u003cp\u003e1. Engagement as Communication: Pathways, Possibilities, and Future Directions 1\u003cbr\u003e \u003ci\u003eKim A. Johnston and Maureen Taylor\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Theoretical Foundations and Guiding Philosophies of Engagement 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2. Toward a Theory of Social Engagement 19\u003cbr\u003e \u003ci\u003eKim A. Johnston\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3. How Fully Functioning Is Communication Engagement If Society Does Not Benefit? 33\u003cbr\u003e \u003ci\u003eRobert L. Heath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4. Philosophy and Ethics of Engagement 49\u003cbr\u003e \u003ci\u003ePetra Theunissen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5. Dialogic Engagement 61\u003cbr\u003e \u003ci\u003eAnne Lane and Michael L. Kent\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6. Modeling Antecedents of User Engagement 73\u003cbr\u003e \u003ci\u003eHeather L. O’Brien and Jocelyn McKay\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Engaged Organizations 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7. Toward a Cultural Ecology of Engagement 91\u003cbr\u003e \u003ci\u003eJames Everett\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8. Reconceptualizing Public Relations in an Engaged Society 103\u003cbr\u003e \u003ci\u003eMaureen Taylor\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9. The Missing Half of Communication and Engagement: Listening 115\u003cbr\u003e \u003ci\u003eJim Macnamara\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10. Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, and\u003c\/p\u003e \u003cp\u003eClosing the Loop 133\u003cbr\u003e \u003ci\u003eBree Hurst and Øyvind Ihlen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11. Engaging Shareholder Activists: Antecedents, Processes, and Outcomes 149\u003cbr\u003e \u003ci\u003eNur Uysal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12. Episodic and Relational Community Engagement: Implications for Social Impact and Social License\u003c\/p\u003e \u003cp\u003e169\u003cbr\u003e \u003ci\u003eKim A. Johnston, Anne B. Lane, Bree Hurst, and Amanda Beatson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13. Engagement in Conflict: Research and Practice 187\u003cbr\u003e \u003ci\u003eTyler R. Harrison and Jessica Wendorf Muhamad\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14. Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement 205\u003cbr\u003e \u003ci\u003eMats Heide and Charlotte Simonsson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15. Conceptualizing Strategic Engagement: A Stakeholder Perspective 221\u003cbr\u003e \u003ci\u003eAimei Yang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Engaged Networks and Communities 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16. Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and their\u003c\/p\u003e \u003cp\u003eCommunities 233\u003cbr\u003e \u003ci\u003eMarya L. Doerfel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17. Media Engagement in Networked Environments: An Ecological Perspective 253\u003cbr\u003e \u003ci\u003eMohammad Yousuf\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18. Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement 269\u003cbr\u003e \u003ci\u003eW. Timothy Coombs and Sherry J. Holladay\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19. The Outcomes of Engagement in Activism Networks: A Co-creational Approach 285\u003cbr\u003e \u003ci\u003eAdam J. Saffer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20. Designing for Viable Futures: Community Engagement as Social Innovation 301\u003cbr\u003e \u003ci\u003eMarianella Chamorro-Koc and Glenda Amayo Caldwell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Towards an Engaged World 311\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e21. Global Engagement: Culture and Communication Insights From Public Diplomacy 313\u003cbr\u003e \u003ci\u003eR. S. Zaharna\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22. Public Diplomacy as Co-constructed Discourses of Engagement 331\u003cbr\u003e \u003ci\u003eAlina Dolea\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23. Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment 347\u003cbr\u003e \u003ci\u003eSarab Kochhar\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24. Habits of the Heart and Mind: Engagement in Civil Society and International Development 357\u003cbr\u003e \u003ci\u003eAmanda K. Kennedy and Erich J. Sommerfeldt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25. Political Engagement, Communication, and Democracy: Lessons from Brexit 371\u003cbr\u003e \u003ci\u003eIan Somerville\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26. Deliberative Engagement and Wicked Problems: From Good Intentions to Practical Action 383\u003cbr\u003e \u003ci\u003ePaul Willis, Ralph Tench, and David Devins\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27. “Changing Worlds” Through Intentional Dialogic Engagements 397\u003cbr\u003e \u003ci\u003eKerrie Mackey-Smith and Grant Banfield\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Digital Influences on Engagement 409\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e28. From Advertising to Engagement 411\u003cbr\u003e \u003ci\u003eEdward C. Malthouse and Bobby J. Calder\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29. Emotional Engagement in a New Marketing Communication Environment 421\u003cbr\u003e \u003ci\u003eSylvia Chan-Olmsted and Lisa-Charlotte Wolter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30. Virtual Engagement: A Theoretical Framework of Affordances, Networks, and Communication 439\u003cbr\u003e \u003ci\u003eLisa V. Chewning\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31. Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes 453\u003cbr\u003e \u003ci\u003eWolfgang Weitzl and Sabine Einwiller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32. Consumer Engagement in Social Media in China 475\u003cbr\u003e \u003ci\u003eYi-Ru Regina Chen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33. The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities 491\u003cbr\u003e \u003ci\u003eJana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e34. Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses 505\u003cbr\u003e \u003ci\u003eRuth Avidar\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e35. New Media Challenges to the Theory and Practice of Communication Engagement 515\u003cbr\u003e \u003ci\u003eGreg Hearn, Caroline Wilson-Barnao, and Natalie Collie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Future Challenges for Engagement as Theory and Practice 529\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e36. Negative Engagement 531\u003cbr\u003e \u003ci\u003eMatias Lievonen, Vilma Luoma-aho, and Jana Bowden\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e37. Critical Perspectives of Engagement 549\u003cbr\u003e \u003ci\u003eMagda Pieczka\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 569\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e   \u003cp\u003e\u003cb\u003eKim A. Johnston, PhD,\u003c\/b\u003e is a senior lecturer at QUT Business School and leads the stakeholder engagement research group. She consults widely with private and public organizations and undertakes research in community engagement, social change and social impact. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaureen Taylor, PhD,\u003c\/b\u003e is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee. Taylor's research has focused on nation building and civil society, dialogue, engagement and new technologies.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHANDBOOKS IN COMMUNICATION AND MEDIA\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA comprehensive volume that offers the most current thinking on the practice and theory of engagement\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWith contributions from an international panel of leaders representing diverse academic and professional fields, \u003ci\u003eThe Handbook of Communication Engagement\u003c\/i\u003e brings together in one volume, writings on both the theory and practice of engagement in today's organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Handbook of Communication Engagement\u003c\/i\u003e is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice, and provide a review of foundational and emerging research in engagement topics. \u003ci\u003eThe Handbook of Communication Engagement\u003c\/i\u003e is an important text that: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Provides an overview of the foundations and philosophies of engagement\u003c\/li\u003e \u003cli\u003e Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact\u003c\/li\u003e \u003cli\u003e Includes examples of contemporary engagement practice\u003c\/li\u003e \u003cli\u003e Presents applications of engagement and technology\u003c\/li\u003e \u003cli\u003e Offers insights on the future directions of engagement\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Handbook of Communication Engagement\u003c\/i\u003e offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990246736101,"sku":"NP9781119167495","price":226.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119167495.jpg?v=1761787051","url":"https:\/\/k12savings.com\/es\/products\/the-handbook-of-communication-engagement-isbn-9781119167495","provider":"K12savings","version":"1.0","type":"link"}