The Guide to Successful Destination Management

* The first complete book on the subject of destination management.
* Authored by the leading association of destination managers.
* Includes the Association of Destination Management Executives (ADME)'s Accepted Practices and Guidelines.

Foreword ix

Preface xi

Chapter 1 Understanding Destination Management 1

Chapter 2 Program Planning 17

Chapter 3 Transportation Services 31

Chapter 4 Tours 49

Chapter 5 Child Care Programs 63

Chapter 6 E-Business and Registration 75

Chapter 7 Special Events 97

Chapter 8 Food and Beverage 113

Chapter 9 Additional Services 143

Chapter 10 Pricing Strategies 159

Chapter 11 Technology 175

Chapter 12 Risk Management 191

Chapter 13 Ethics 203

Appendix 1 Sample Letter of Intent 217

Appendix 2 Sample Contract for Services 219

Appendix 3 Sample Schedule of Services 223

Appendix 4 What to Look for When Chartering a Bus 227

Appendix 5 Bus Safety 231

Appendix 6 Excerpts from the Americans with Disabilities Act of 1990 237

Appendix 7 ADA Basics at a Glance 247

Appendix 8 Planning a Pre- or Post-Convention Tour 249

Appendix 9 Case Study: KiddieCorp, Inc. 251

Appendix 10 Meeting Contract Process Outline 255

Appendix 11 Ethics Quiz 259

Index 261

PAT SCHAUMANN, CMP, CSEP, DMCP, is President of MAC Meetings and Events, LLC, a destination management company with offices throughout the United States and Canada, and is President of Current Temp, LLC, a professional meeting and event temporary staffing solutions company that services customers worldwide. She is also President-elect, 2005—2006, of ADME. THE WILEY EVENT MANAGEMENT SERIES

How to evaluate and select the best destination management company

The most comprehensive guide to destination management

From tours to transportation, from entertainment to local rules of etiquette, the destination management company (DMC) is the premier resource that utilizes the right venue, location, speaker, and vendor to ensure a highly professional and successful program. Choosing the right DMC can make–or break–an event. Written by an experienced destination manager and endorsed by the leading association of destination managers, The Guide to Successful Destination Management provides a one-stop resource for hotel and resort destination managers and meeting/event planners who want to find the best DMC for their customers.

Throughout the pages of this book, event professionals learn how to identify, select, work with, and evaluate the DMCs that will most benefit their guests and their organization. From planning a simple meeting for a board of directors to a major citywide event, The Guide to Successful Destination Management clearly covers all the critical resources and outlines the necessary steps to ensure successful decisions every time.

The Guide to Successful Destination Management features:

• Association of Destination Management Executives’ (ADME) Accepted Practices and Guidelines
• Advice and guidance on everything from food and beverage to risk management and ethics
• Sample forms, letters, and contracts
• Real-world case studies
• A practical ethics quiz

The Wiley Event Management Series–Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.