{"product_id":"the-game-that-never-ends-isbn-9780262549394","title":"The Game That Never Ends","description":"\u003cb\u003eA guide to the fascinating legal history of the videogame industry, written for nonlawyers.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhy did a judge recall \u003ci\u003eFIFA 15\u003c\/i\u003e, a nonviolent soccer game, from French shelves in 2014? Why was \u003ci\u003eVodka Drunkenski\u003c\/i\u003e, a character in Nintendo-Japan’s \u003ci\u003ePunch-Out!\u003c\/i\u003e, renamed \u003ci\u003eSoda Popinski\u003c\/i\u003e in the US and then in Western Europe, where the pun made no sense? Why was a Dutch-American company barred by US courts from distributing a clone of \u003ci\u003ePac-Man\u003c\/i\u003e? Julien Mailland answers all these questions and more in \u003ci\u003eThe Game That Never Ends\u003c\/i\u003e, an inside look at the legal history that undergirds our favorite videogames. Drawing on a series of case studies as vignettes of the human comedy, Mailland sheds light on why and how the role of lawyers is key for understanding the videogame industry.\u003cbr\u003e\u003cbr\u003eEach chapter in \u003ci\u003eThe Game That Never Ends\u003c\/i\u003e is a mini-puzzle that pieces together how an important legal issue arose, was resolved, and impacted the industry and the experience of gamers in real time. These chapters are interspersed with shorter chapters called “The Lawyer’s Corner,” opportunities to dive deeper into individual cases. Lightly footnoted, these interludes connect the previous chapters together by providing a conceptual meta-analysis. Offering a comprehensive overview of the global legal history of videogames, \u003ci\u003eThe Game That Never Ends\u003c\/i\u003e will leave readers with a nuanced, in-depth, and more global understanding of the videogame industry.Contents\u003cbr\u003eSeries Foreword\u003cbr\u003e1   A Tale of Two Cartridges\u003cbr\u003e2   When Losing is Winning: ATARI, Magnavox, and a Tale of Two Patents\u003cbr\u003e3   The Lawyer’s Corner: Ready Law Student One\u003cbr\u003eIntermission: When Reverse Engineering and Legal Engineering Get Entangled in a Never-Ending Dance\u003cbr\u003e4   You’re Just a Bunch of Towel Designers!!: The Genesis of the 3rd-Party Videogame Software Industry\u003cbr\u003e5   The Lawyer’s Engineer’s Corner: How Does One “Break” a Lock-Out Chip? A Primer on Reverse Engineering of Software for English Majors\u003cbr\u003e6   Are Your Lawyer’s Hands Clean?: Legal Responses to the Reverse Engineering of Lock-Out Chips\u003cbr\u003e7   The Lawyer’s Corner: To Sue, or Not to Sue, That Is the Question: Intellectual Property Enforcement Strategies in the First Two Decades of the Videogame Industry\u003cbr\u003e8   Regulating Violent Videogames?: A Story of Thresholds\u003cbr\u003e9   Do You Speak Videogame Law?: Global Industry, Local Laws and Practices\u003cbr\u003e10   The Concluding Lawyer’s Corner: Frenemies\u003cbr\u003eNotes\u003cbr\u003eIndex“Mailland has not just presented a comprehensive review of the legal history of videogames. He also has provided one of the most complete accounts I have seen of the history of the industry itself.”\u003cbr\u003e\u003cb\u003e—Jim Levy, founding Chairman and CEO of Activision\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Julien Mailland’s book tells the fascinating story of the birth of Atari and the videogames industry with telling insights gained from the players who made it happen.”   \u003cbr\u003e\u003cb\u003e—Lon Allan, Chairman Emeritus, Silicon Valley Directors’ Exchange\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Mailland captures the complex legal intricacies engendered by the competition in videogames in an accessible and humorous history full of captivating stories and lively imagery.”\u003cbr\u003e\u003cb\u003e—Edward D. Manzo, author of \u003ci\u003ePatent Claim Construction in the Federal Circuit\u003c\/i\u003e\u003c\/b\u003eJulien Mailland is a technology industry attorney. He is also Associate Professor of Media Management, Law \u0026amp; Policy at the Indiana University Media School and Adjunct Associate Professor of Informatics at the Indiana University Luddy School of Informatics, Computing, and Engineering. He is coauthor of \u003ci\u003eMinitel: Welcome to the Internet\u003c\/i\u003e.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46303774179557,"sku":"NP9780262549394","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262549394.jpg?v=1767739467","url":"https:\/\/k12savings.com\/es\/products\/the-game-that-never-ends-isbn-9780262549394","provider":"K12savings","version":"1.0","type":"link"}