{"product_id":"the-future-of-the-multinational-company-isbn-9780470850657","title":"The Future of the Multinational Company","description":"Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business \u003ci\u003eThe Future of the Multinational Compan\u003c\/i\u003ey looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.  \u003cul\u003e \u003cli\u003eBrings together the leading authorities in the field of global \/ international busi-ness.\u003c\/li\u003e \u003cli\u003eAccademically rigourous but accessible ·\u003c\/li\u003e \u003cli\u003eAddresses a topic of concern to practitioners and academics alike\u003c\/li\u003e \u003c\/ul\u003eDie jüngsten Ereignisse, wie z.B. der 11. September, die Antiglobalisierungsbewegung oder das Ende des High-Tech Booms, haben das Gefühl verstärkt, dass die globale Wirtschaft in unbekanntes Terrain vordringt.\u003cbr\u003e \u003cbr\u003e In \"The Future of the Multinational Company\" sprechen international führende Autoritäten aus der Unternehmenswelt mit wissenschaftlicher Gründlichkeit ein für Praktiker wie Akademiker besorgniserregendes Thema an: die Zukunft multinationaler Unternehmen.\u003cbr\u003e \u003cbr\u003e Sie analysieren die Erkenntnisse und Perspektiven von Akademikern, die diesen Bereich im Laufe der letzten 30 Jahre eingehend beobachtet und mit gestaltet haben.\u003cbr\u003e \u003cbr\u003e Unterteilt in zusammenhängende Themengruppen, wird jedes Thema anhand von Kommentaren und Diskussionen tiefgreifend erörtert und von allen Seiten beleuchtet.  Introduction (\u003ci\u003eJulian Birkinshaw, Sumantra Ghoshal, Costas Markides, John Stopford, George Yip).\u003c\/i\u003e  \u003cp\u003e\u003cb\u003eSECTION 1: RIVAL STATES, RIVAL FIRMS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The (A)Political Multinational: State-Firm Rivalry Revisited (\u003ci\u003eLouis Turner\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 2: The moral response to capitalism: Can we learn from the Victorians?(\u003ci\u003eJohn Dunning\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 3: The multi-home based multinational: combining global competitiveness and local innovativeness (\u003ci\u003eÖrjan Sölvell\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 4: Regional multinationals: The location-bound drivers of global strategy \u003ci\u003e(Alan Rugman and Alain Verbeke\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: The evolving multinational: Strategy and structure in Latin American operations, 1990-2000  (\u003ci\u003eJose de la Torre, Jose Paulo Esperanca and Jon Martinez\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 6: Risk and the dynamics of globalisation  (\u003ci\u003eDon Lessard\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 7: The global OEM: The transformation of Asian sup plier companies \u003ci\u003e)(Anthony Leung and George Yip\u003c\/i\u003e) .\u003c\/p\u003e \u003cp\u003eChapter 8: Designing Multinationals: Is it all over now? (\u003ci\u003eLawrence Franko\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 9: The customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers (\u003ci\u003eJulian Birkinshaw and Siri Terjesen\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 10: Geography as a design variable (\u003ci\u003eEleanor Westney\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 11: Regional Organisations: Beware of the pitfalls (\u003ci\u003ePaul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 12: The Metanational: The next step in the evolution of the Multinational Enterprise (\u003ci\u003eYves Doz, Jose Santos and Peter Williamson\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION 3: REJUVENATING THE MATURE BUSINESS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: The critical role of sense-making in \u003ci\u003eRejuvenating the Mature Business\u003c\/i\u003e (\u003ci\u003eJohn Stopford and Charles Baden-Fuller\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 14: The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals (\u003ci\u003eSumantra Ghoshal and Heike Bruch\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 15: Rejuvenation revisited: Identifying and managing strategy decay and innovation (\u003ci\u003ePeter Williamson\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 16: Racing to be second: Innovation through imitation (\u003ci\u003eCostas Markides\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eChapter 17: Who needs multinationals? Lessons from open-source software \u003ci\u003e(Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and Elaine Romanelli\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION: 4.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Management Research: Reprise and Prologue (\u003ci\u003eJohn Stopford\u003c\/i\u003e).\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eList of Contributors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003e\"...a wealth of information...\" (\u003ci\u003eTransnational Corporations\u003c\/i\u003e, June 2006)\u003c\/p\u003e  The Editors of this book are recognised as key thinkers in the area of strategy and international business. The book itself is based on a conference held at the London Business School in honour of John Stopford, one of the most influential thinkers in the field of international business. The contributors to this book are leading authorities in the field.  \u003cp\u003eThis formidable combination of people responsible for this book speaks for itself.\u003c\/p\u003e  This book reflects on the insights and perspectives of the academics who have observed and shaped the field over the past thirty years. Focused around three core themes, the book contains eighteen original contributions from the leading thinkers on the topic of international business and the multinational company.  \u003cp\u003eAcademics in international business and strategy will find a wealth of knowledge in this book that furthers thinking on the topic of globalization. Consultants and practitioners will be able to learn from the future gazing outlined by these thought leaders.\u003c\/p\u003e Bringing together the leading authorities on globalization and international business this book looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990235431141,"sku":"NP9780470850657","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470850657.jpg?v=1761787018","url":"https:\/\/k12savings.com\/es\/products\/the-future-of-the-multinational-company-isbn-9780470850657","provider":"K12savings","version":"1.0","type":"link"}