{"product_id":"the-future-of-nonprofits-isbn-9780470913352","title":"The Future of Nonprofits","description":"Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades.\u003cbr\u003e \u003cbr\u003e So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down?\u003cbr\u003e \u003cbr\u003e The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age”  helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today.  Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eThe Future of Nonprofits\u003c\/i\u003e helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends  and develop innovative “internal entrepreneurs”  that will grow revenue and drive their mission.  \u003cul type=\"disc\"\u003e \u003cli\u003eProvides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization\u003c\/li\u003e \u003cli\u003eProvides nonprofits a look at the future of fundraising and communications trends into 2016\u003c\/li\u003e \u003cli\u003eCase studies highlight successes and failures\u003c\/li\u003e \u003cli\u003eHighlights the power and strength of Social Media\u003c\/li\u003e \u003cli\u003eHightlights how to hire, train, manage and inspire “internal entrepreneurial” employees\u003c\/li\u003e \u003cli\u003eFeatures actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.\u003c\/p\u003e \u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I \u003c\/b\u003e\u003cb\u003eDefinitions and Strategies 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Innovate, or Die 3\u003c\/p\u003e \u003cp\u003eChapter 2 What is Innovation? 21\u003c\/p\u003e \u003cp\u003eChapter 3 Innovation as Your Strategy for Success 39\u003c\/p\u003e \u003cp\u003eChapter 4 What is Driving Your Innovation? Technology, Society, and Innovation 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II \u003c\/b\u003e\u003cb\u003eThe Three Pillars of Innovation 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Awareness 79\u003c\/p\u003e \u003cp\u003eChapter 6 Structure: Into the Belly of the Beast 103\u003c\/p\u003e \u003cp\u003eChapter 7 Staffing: The Right People, the Right Skills, and the Right Roles 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III \u003c\/b\u003e\u003cb\u003eImplementation and Future Considerations 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Starting Your Innovation Projects: Managing Innovation at Your Organization 149\u003c\/p\u003e \u003cp\u003eChapter 9 The Future of Fundraising: New Money from New Donors in New Ways 169\u003c\/p\u003e \u003cp\u003eChapter 10 The Future of Communications 193\u003c\/p\u003e \u003cp\u003eChapter 11 In Conclusion 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendices \u003c\/b\u003e\u003cb\u003e221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppendix 1 Sample of Job Descriptions 223\u003c\/p\u003e \u003cp\u003eAppendix 2 Organization Innovation Index Quiz 227\u003c\/p\u003e \u003cp\u003eAppendix 3 Are You Looking to the Future? 231\u003c\/p\u003e \u003cp\u003eThe Future of Nonprofits: The Comic Book 233\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDAVID J. NEFF\u003c\/b\u003e is the creator and CEO of Lights. Camera. Help., the world's first nonprofit organization dedicated to encouraging other cause-driven organizations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start-up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the \u003ci\u003eAustin American-Statesman\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRANDAL C. MOSS\u003c\/b\u003e pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006–2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson \u0026amp; Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.   In 2009, a group in the United Kingdom did something extraordinary. They held a Tweetup (using Twitter to gather friends for a meeting) to support one of their favorite charities, Charity Water, a nonprofit organization bringing clean, safe drinking water to people in developing nations. Globally, the Twestival raised more than $250,000, providing the funds needed to bring access to clean water to more than 17,000 people. Learn how your nonprofit can discover new revenue streams, improve your constituent relations and become an engine of innovation with \u003ci\u003eThe Future of Nonprofits: Innovate\u003c\/i\u003e \u003ci\u003eand Thrive in the Digital Age\u003c\/i\u003e.  \u003c\/p\u003e\u003cp\u003eProviding both inspiration and tactical advice to nonprofit leaders, program managers, staff, philanthropists, foundations, and new media professionals, \u003ci\u003eThe Future of Nonprofits\u003c\/i\u003e shows you how to remake and reshape your nonprofit's culture, structure, and staff to become a more modern, nimble, and lean organization. This comprehensive playbook demonstrates how to create and launch a new, more flexible, innovative organization that is better equipped to embrace and leverage today's digital technologies. Authors David J. Neff and Randal C. Moss share their decades of experience creating innovative digital marketing, community building, social media, fundraising, and developing engagement projects and programs for the American Cancer Society, the AIDS Research Alliance, Planet Cancer, United Way, and Goodwill, among many others, to provide you with the tools, skills, and knowledge to grow and drive your nonprofit's mission.\u003c\/p\u003e \u003cp\u003eNeff and Moss offer a wealth of insights into their methodologies and the projects and programs that inspire them. They dispense practical and tactical advice on how to begin and sustain a culture of innovation, how innovation pays, and how to evaluate the impact of your innovation efforts. They also show you how to present and sell the concepts to your organization's leadership at both the field and board levels.\u003c\/p\u003e \u003cp\u003eRich with case studies and experience gained from the authors' real-life successes and failures, the book concludes with actionable, concrete advice on how to create an organization that is ready and primed to grow and thrive on innovative ideas that reap results.\u003c\/p\u003e \u003cp\u003eMake the most of today's digital marketing opportunities with the help of \u003ci\u003eThe Future of Nonprofits.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003eIn 2009, a group in the United Kingdom did something extraordinary. They held a Tweetup (using Twitter to gather friends for a meeting) to support one of their favorite charities, Charity Water, a nonprofit organization bringing clean, safe drinking water to people in developing nations. Globally, the Twestival raised more than $250,000, providing the funds needed to bring access to clean water to more than 17,000 people. Learn how your nonprofit can discover new revenue streams, improve your constituent relations and become an engine of innovation with \u003ci\u003eThe Future of Nonprofits: Innovate and Thrive in the Digital Age\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eProviding both inspiration and tactical advice to nonprofit leaders, program managers, staff, philanthropists, foundations, and new media professionals, \u003ci\u003eThe Future of Nonprofits\u003c\/i\u003e shows you how to remake and reshape your nonprofit's culture, structure, and staff to become a more modern, nimble, and lean organization. This comprehensive playbook demonstrates how to create and launch a new, more flexible, innovative organization that is better equipped to embrace and leverage today's digital technologies. Authors David J. Neff and Randal C. Moss share their decades of experience creating innovative digital marketing, community building, social media, fundraising, and developing engagement projects and programs for the American Cancer Society, the AIDS Research Alliance, Planet Cancer, United Way, and Goodwill, among many others, to provide you with the tools, skills, and knowledge to grow and drive your nonprofit's mission. \u003c\/p\u003e\u003cp\u003eNeff and Moss offer a wealth of insights into their methodologies and the projects and programs that inspire them. They dispense practical and tactical advice on how to begin and sustain a culture of innovation, how innovation pays, and how to evaluate the impact of your innovation efforts. They also show you how to present and sell the concepts to your organization's leadership at both the field and board levels. \u003c\/p\u003e\u003cp\u003eRich with case studies and experience gained from the authors' real-life successes and failures, the book concludes with actionable, concrete advice on how to create an organization that is ready and primed to grow and thrive on innovative ideas that reap results. \u003c\/p\u003e\u003cp\u003eMake the most of today's digital marketing opportunities with the help of \u003ci\u003eThe Future of Nonprofits.\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990235037925,"sku":"NP9780470913352","price":49.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470913352.jpg?v=1761787016","url":"https:\/\/k12savings.com\/es\/products\/the-future-of-nonprofits-isbn-9780470913352","provider":"K12savings","version":"1.0","type":"link"}