{"product_id":"the-fortune-sellers-isbn-9780471358442","title":"The Fortune Sellers","description":"An ambitious, intelligent, and very readable guide to understanding our present and our future.\"-Harry Beckwith, author of Selling the Invisible\u003cbr\u003e No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future.\u003cbr\u003e In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to \"select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.Ein Klassiker jetzt neu als Broschurausgabe. Das Erstellen von Zukunftsprognosen ist ein millionenschweres Geschaft. Doch haufig entstehen Zweifel an der Zuverlassigkeit der Vorhersagen. Sherden entlarvt falsche Prophezeiungen und trennt die Tatsachen von Trugschlussen, um den Leser zu zeigen, wie man Prognosen am besten nutzt und wie man sich die \"Rosinen\" herauspickt. Eine faszinierende Lekture, mit einer Unmenge erkennbarer, offensichtlicher Tatsachen und handfester Beispiele. (12\/99) The Second Oldest Profession.\u003cbr\u003e \u003cbr\u003e When Chaos Rains.\u003cbr\u003e \u003cbr\u003e The Dismal Scientists.\u003cbr\u003e \u003cbr\u003e The Market Gurus.\u003cbr\u003e \u003cbr\u003e Checking the \"Unchecked Population\".\u003cbr\u003e \u003cbr\u003e Science Fact and Fiction.\u003cbr\u003e \u003cbr\u003e The Futurists.\u003cbr\u003e \u003cbr\u003e Corporate Chaos.\u003cbr\u003e \u003cbr\u003e The Certainty of Living in an Uncertain World.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index. All in all, The Fortune Sellers is a very interesting and valuable book - well-written, well-documented, with an abundance of graphical illustrations and an extensive bibliography for those who wish to pursue the subject further.—Knight-Ridder News Service WILLIAM A. SHERDEN is a consultant to international corporations such as AT\u0026amp;T, Citicorp, and Dunn \u0026amp; Bradstreet and a recognized expert on business forecasting. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. He lives in Boston with his wife and two children. An ambitious, intelligent, and very readable guide to understanding our present and our future.\"-Harry Beckwith, author of Selling the Invisible\u003cbr\u003e \u003cbr\u003e No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future.\u003cbr\u003e \u003cbr\u003e In this piercing and provocative exposé, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to \"select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990231531749,"sku":"NP9780471358442","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471358442.jpg?v=1761787002","url":"https:\/\/k12savings.com\/es\/products\/the-fortune-sellers-isbn-9780471358442","provider":"K12savings","version":"1.0","type":"link"}