{"product_id":"the-food-truck-handbook-isbn-9781118208816","title":"The Food Truck Handbook","description":"\u003cb\u003eHow to start, grow, and succeed in the food truck business.\u003c\/b\u003e  \u003cp\u003eFood trucks have become a wildly popular and important part of the hospitality industry.  Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network.  The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.\u003c\/p\u003e \u003cp\u003eAuthor David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in \u003ci\u003eThe Food Truck Handbook. \u003c\/i\u003e This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes profiles of successful food trucks, detailing their operations, profitability, and scalability.\u003c\/li\u003e \u003cli\u003eEstablish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more.\u003c\/li\u003e \u003cli\u003eCreate a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish\u003ca id=\"_Toc300439970\" name=\"_Toc300439970\"\u003e, and ultimately expand your business.\u003c\/a\u003e\n\u003c\/li\u003e \u003cli\u003eStay lean and profitable by avoiding the most common operating mistakes. \u003c\/li\u003e \u003cli\u003eAuthor David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eForeword xiii\u003cbr\u003e\u003ci\u003eMatthew Geller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePlan: Preparing for Success 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs the Trucker’s Life for Me? 9\u003c\/p\u003e \u003cp\u003eFoundations for Success 18\u003c\/p\u003e \u003cp\u003ePlaying by the Rules 25\u003c\/p\u003e \u003cp\u003ePicking a Concept 31\u003c\/p\u003e \u003cp\u003eAssembling a Winning Team 49\u003c\/p\u003e \u003cp\u003eThe Business Plan 51\u003c\/p\u003e \u003cp\u003eRaising Money 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStart: Making It Happen 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdministrative Necessities 69\u003c\/p\u003e \u003cp\u003eFinalizing the Menu 78\u003c\/p\u003e \u003cp\u003eLay Out Your Kitchen 82\u003c\/p\u003e \u003cp\u003eProcuring a Truck 87\u003c\/p\u003e \u003cp\u003ePicking a Commissary 99\u003c\/p\u003e \u003cp\u003eBranding Fundamentals 103\u003c\/p\u003e \u003cp\u003eHiring 109\u003c\/p\u003e \u003cp\u003ePicking Vending Locations 112\u003c\/p\u003e \u003cp\u003eThe Opening Schedule 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSucceed: Doing One Truck Right 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResponsible Vending 123\u003c\/p\u003e \u003cp\u003eVending Locations 126\u003c\/p\u003e \u003cp\u003eManaging the Team 132\u003c\/p\u003e \u003cp\u003ePut It on Paper 135\u003c\/p\u003e \u003cp\u003eWatching the Numbers 137\u003c\/p\u003e \u003cp\u003eRefining the Menu 142\u003c\/p\u003e \u003cp\u003eSocial Media 145\u003c\/p\u003e \u003cp\u003eConnecting with Customers 150\u003c\/p\u003e \u003cp\u003eSeasonality 153\u003c\/p\u003e \u003cp\u003eMaintenance 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGrow: Moving beyond the Truck 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGrowth Opportunities 164\u003c\/p\u003e \u003cp\u003eContract Packing 171\u003c\/p\u003e \u003cp\u003eBuilding the Right Infrastructure 174\u003c\/p\u003e \u003cp\u003eTechnology 176\u003c\/p\u003e \u003cp\u003eExiting the Food Truck Industry 179\u003c\/p\u003e \u003cp\u003eAfterword 183\u003c\/p\u003e \u003cp\u003eAppendix A Templates and Worksheets 185\u003c\/p\u003e \u003cp\u003eAppendix B Food Truck Regulations, by City 205\u003c\/p\u003e \u003cp\u003eAppendix C Social Media Guides 229\u003c\/p\u003e \u003cp\u003eAppendix D Interviews with Food Truck Entrepreneurs 233\u003c\/p\u003e \u003cp\u003eNotes 263\u003c\/p\u003e \u003cp\u003eAbout the Author 265\u003c\/p\u003e \u003cp\u003eIndex 267\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDavid Weber\u003c\/b\u003e is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe food truck craze has arrived. Don't miss out!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFoodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Food Truck Handbook\u003c\/i\u003e offers step-by-step advice on achieving your mobile food mogul dreams. From concept development to gaining a loyal following to preventative maintenance on your equipment, this book covers everything you need to know about starting and running a successful food truck business, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eProfiles of successful food trucks, detailing their operations, profitability, and scalability\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to write a sound business plan, set a reasonable budget, and raise the money to get started\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBest practices and tools to help you pick a truck, choose a location, find trustworthy vendors, and get your truck open on time\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to stay lean and profitable by avoiding the most common operating mistakes??\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to grow from one truck to multiple trucks, restaurants, wholesale, or a food truck franchise\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990230483173,"sku":"NP9781118208816","price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118208816.jpg?v=1761786999","url":"https:\/\/k12savings.com\/es\/products\/the-food-truck-handbook-isbn-9781118208816","provider":"K12savings","version":"1.0","type":"link"}