{"product_id":"the-fine-art-of-success-isbn-9780470661062","title":"The Fine Art of Success","description":"You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?  \u003cp\u003eThe Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.\u003c\/p\u003e \u003cp\u003eManagers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead\/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.\u003c\/p\u003e \u003cp\u003eWith controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.\u003c\/p\u003e \u003cp\u003eForeword by \u003ci\u003eCostas Markides\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xvii\u003c\/p\u003e \u003cp\u003e1 Madonna 1\u003cbr\u003eStrategy on the Dance Floor\u003c\/p\u003e \u003cp\u003e2 Titian 25\u003cbr\u003eMaster and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century\u003c\/p\u003e \u003cp\u003e3 Hirst 45\u003cbr\u003eThe Shark is Dead – How to Build Yourself a New Market\u003c\/p\u003e \u003cp\u003e4 Beuys 69\u003cbr\u003eUnderstanding Creativity – Is Every Manager an Artist?\u003c\/p\u003e \u003cp\u003e5 Picasso, van Gogh \u0026amp; Gauguin 91\u003cbr\u003eArt Lessons for Global Managers\u003c\/p\u003e \u003cp\u003e6 Koons 111\u003cbr\u003eMade in Heaven, Produced on Earth: Creative Leadership – The Art of Projection\u003c\/p\u003e \u003cp\u003e7 Paik 133\u003cbr\u003eGlobal Groove – Innovation through Juxtaposition\u003c\/p\u003e \u003cp\u003e8 Interview with Gerrit Gohlke, artnet 159\u003c\/p\u003e \u003cp\u003eReferences 171\u003c\/p\u003e \u003cp\u003eIndex 175\u003c\/p\u003e  \u003cp\u003e\"... enlivens its subject matter and makes its messages memorable... makes a delightful read.\" (\u003cem\u003eBusiness Executive,\u003c\/em\u003e May 2011) \u003c\/p\u003e\u003cp\u003e\"... fascinating stuff.\" (\u003cem\u003eBA Business Life,\u003c\/em\u003e March 2011) \u003c\/p\u003e\u003cp\u003e\"Mr Anderson \u0026amp; co point out that many artists have also been superb entrepreneurs.\" (Economist.com, February 2011)   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJAMIE ANDERSON\u003c\/b\u003e is jointly Professor in Strategic Management at Antwerp Management School and the Lorange Institute in Switzerland, and visiting lecturer at London Business School. His articles have appeared in publications such as \u003ci\u003eCalifornia Management Review\u003c\/i\u003e, \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e, the \u003ci\u003eFinancial Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e. Jamie has developed executive programs focused on strategy and innovation for many Fortune 500 companies, and is a best-selling case author. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJÖRG RECKHENRICH\u003c\/b\u003e is artist and founder of Art-Thinking Consulting, and Professor of Innovation and Creativity at the Lorange Institute, Switzerland. He is also visiting lecturer at London Business School and ESMT Berlin. Named as one of the 'Top 25 Management Thinkers of the year' by the management journal \u003ci\u003eBusiness Strategy Review\u003c\/i\u003e, Jörg works with many prominent international firms. He has developed a tool for evaluating the creativity of top-level management in large corporations that has been adopted by a leading executive search firm. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARTIN KUPP\u003c\/b\u003e is a program director and member of the faculty at the European School of Management and Technology (ESMT), Berlin. Martin has been widely published in journals like \u003ci\u003eCalifornia Management Review\u003c\/i\u003e, \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e, \u003ci\u003eBusiness Strategy Review\u003c\/i\u003e, \u003ci\u003eRotman Magazine\u003c\/i\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e and the \u003ci\u003eEconomic Times of India\u003c\/i\u003e. He is an award winning case author, and conducts seminars on the writing and teaching of case studies at academic institutions around the world.   \u003c\/p\u003e\u003cp\u003eInnovation is the 'buzz' topic for the 21st century manager. Now it's time to learn from those who have been doing it for centuries – creative artists. \u003c\/p\u003e\u003cp\u003eWondering how your firm can sustain competitive advantage? This book suggests you might look to contemporary artist Damian Hirst, or pop-star Madonna for guidance on successful strategies for driving innovation and creativity in business. \u003c\/p\u003e\u003cp\u003eThis book is a fresh and entertaining course on key strategies for successful business innovation. The authors analyse the success of artists through the lens of management theory and ask what practising managers can learn from the way creative artists innovate. They show that there are real lessons for managers from the success of artists such as Joesph Beuys, Madonna, Pablo Picasso and others, and that many of these lessons can be applied within the firm.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990228746469,"sku":"NP9780470661062","price":49.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470661062.jpg?v=1761786991","url":"https:\/\/k12savings.com\/es\/products\/the-fine-art-of-success-isbn-9780470661062","provider":"K12savings","version":"1.0","type":"link"}