{"product_id":"the-fast-forward-mba-pocket-reference-isbn-9780471222828","title":"The Fast Forward MBA Pocket Reference","description":"The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever!\u003cbr\u003e When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now.\u003cbr\u003e This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.\u003cbr\u003e The Portable MBA\u003cbr\u003e The Fast Forward MBA-- the compact business companion you'll use every day!\u003cbr\u003e * Keep up with the newest ideas in business\u003cbr\u003e * Brush up on the basics you can't do without\u003cbr\u003e * Find direct, practical answers to complicated problemsJetzt erscheint das ultimative Schnellnachschlagewerk in der 2. aktualisierten und erweiterten Auflage.\u003cbr\u003e \u003cbr\u003e Von der Erstauflage wurden weltweit über 20.000 Exemplare verkauft.\u003cbr\u003e \u003cbr\u003e Dieser nützliche Leitfaden bietet klare und prägnante Informationen zu einer breiten Palette wichtiger Themen aus verschiedenen Unternehmensbereichen.\u003cbr\u003e \u003cbr\u003e Behandelt werden u.a. folgende Themen: Management, ökonomische Aspekte, Strategie, Rechnungs- und Finanzwesen, Herstellung, Marketing und das internationale Geschäft.\u003cbr\u003e \u003cbr\u003e Mit zahlreichen neuen Kapiteln, u.a. zu folgenden Themenschwerpunkten: Online Finanzanalysetools, E-Marketing, Datenbankmarketing, organisatorischer Wandel als Folge neuer Technologien, Anpassung der Geschäftsstrategie, Outsourcing, globale Kommunikationstechniken und geistiges Eigentum. Introduction.\u003cbr\u003e \u003cbr\u003e Chapter 1. Strategy.\u003cbr\u003e \u003cbr\u003e Chapter 2. Communication.\u003cbr\u003e \u003cbr\u003e Chapter 3. Marketing.\u003cbr\u003e \u003cbr\u003e Chapter 4. Organizational Behavior.\u003cbr\u003e \u003cbr\u003e Chapter 5. Economics.\u003cbr\u003e \u003cbr\u003e Chapter 6. Accounting.\u003cbr\u003e \u003cbr\u003e Chapter 7. Finance.\u003cbr\u003e \u003cbr\u003e Chapter 8. Entrepreneurship.\u003cbr\u003e \u003cbr\u003e Chapter 9. International Business.\u003cbr\u003e \u003cbr\u003e Chapter 10. The Job Search.\u003cbr\u003e \u003cbr\u003e Key Concepts.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Index. PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication. The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever!\u003cbr\u003e \u003cbr\u003e When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now.\u003cbr\u003e \u003cbr\u003e This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.\u003cbr\u003e \u003cbr\u003e The Portable MBA\u003cbr\u003e The Fast Forward MBA-- the compact business companion you'll use every day!\u003cbr\u003e * Keep up with the newest ideas in business\u003cbr\u003e * Brush up on the basics you can't do without\u003cbr\u003e * Find direct, practical answers to complicated problems","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990227271909,"sku":"NP9780471222828","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471222828.jpg?v=1761786984","url":"https:\/\/k12savings.com\/es\/products\/the-fast-forward-mba-pocket-reference-isbn-9780471222828","provider":"K12savings","version":"1.0","type":"link"}