{"product_id":"the-essential-entrepreneur-isbn-9781119984559","title":"The Essential Entrepreneur","description":"\u003cp\u003e\u003cb\u003eA toolkit for entrepreneurial success\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Essential Entrepreneur\u003c\/i\u003e, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you’re ready to take your fledgling business to the next level—and finally follow that brilliant big idea—this guide covers everything you’ll need to navigate the challenges ahead. \u003c\/p\u003e\u003cp\u003eRichard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh’s Chocolates), and Kirsten Bernhardt (skilled investment manager). \u003c\/p\u003e\u003cp\u003eYou’ll discover how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMake a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings\u003c\/li\u003e \u003cli\u003eSort the good ideas from the bad: validate your business (whether it’s a product or a service) and maximise its value\u003c\/li\u003e \u003cli\u003ePosition your brand so that what you do is clear and instantly recognisable\u003c\/li\u003e \u003cli\u003eCreate a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more\u003c\/li\u003e \u003cli\u003eUnderstand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMost small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can’t-miss resource for start-up entrepreneurs and business owners, \u003ci\u003eThe Essential Entrepreneur\u003c\/i\u003e outlines everything you need to know to hit the ground running. \u003c\/p\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e1 Validating and testing your idea 1\u003c\/p\u003e \u003cp\u003e2 Developing a start-up business plan 11\u003c\/p\u003e \u003cp\u003e3 Product or service? 27\u003c\/p\u003e \u003cp\u003e4 Timing is everything 31\u003c\/p\u003e \u003cp\u003e5 Passion, culture and values 39\u003c\/p\u003e \u003cp\u003e6 Brand positioning and marketing 49\u003c\/p\u003e \u003cp\u003e7 Bringing in those sales 63\u003c\/p\u003e \u003cp\u003e8 Sourcing suppliers and manufacturing 73\u003c\/p\u003e \u003cp\u003e9 Innovation, re-invention and disruption 83\u003c\/p\u003e \u003cp\u003e10 Defining a new market 93\u003c\/p\u003e \u003cp\u003e11 Getting investment ready 97\u003c\/p\u003e \u003cp\u003e12 Ownership and equity 111\u003c\/p\u003e \u003cp\u003e13 Trademarks and patents 125\u003c\/p\u003e \u003cp\u003e14 What business am I in? 141\u003c\/p\u003e \u003cp\u003e15 Tuning and restructuring 149\u003c\/p\u003e \u003cp\u003e16 Managing growth and consistency 155\u003c\/p\u003e \u003cp\u003e17 Getting out of business 167\u003c\/p\u003e \u003cp\u003eAre entrepreneurs born or made? 173\u003c\/p\u003e \u003cp\u003eAcknowledgements 179\u003c\/p\u003e \u003cp\u003eIndex 181\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRICHARD TURNER\u003c\/b\u003e is a renowned Australian entrepreneur, innovator, and leader of four successful companies across four different industry sectors, including his most recent venture, ZEN Energy. Richard is a former Australian Entrepreneur of the Year, a specialist in re-invention and industry disruption and a mentor to hundreds of early stage and scaling businesses.   \u003c\/p\u003e\u003cp\u003e‘This book should be on every business owner’s reading list; every time they read it, they will discover something relevant and new.’\u003cbr\u003e \u003ci\u003e\u003cb\u003eDr Jana Matthews,\u003c\/b\u003e Founder and Director, Australian Centre for Business Growth\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Essential Entrepreneur,\u003c\/i\u003e celebrated entrepreneur and business strategist Richard Turner shares a practical, step-by-step approach to starting and growing a thriving enterprise. \u003c\/p\u003e\u003cp\u003eAs an entrepreneur, you are going to make some mistakes along the way. Inside, you’ll discover how the author has faced and overcome similar challenges to build multi-million dollar businesses, together with wisdom from an expert panel including: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh’s Chocolates), and Kirsten Bernhardt (skilled investment manager). \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover how to:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eassess the market for profitable opportunities\u003c\/li\u003e  \u003cli\u003evalidate your ideas and maximise their value \u003c\/li\u003e \u003cli\u003ecreate a business plan that really works \u003c\/li\u003e \u003cli\u003edisrupt a market or create your own \u003c\/li\u003e \u003cli\u003eget your business ready for investment, public listing, or sale.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIf you’re ready to take your fledgling business to the next level, or to finally follow that brilliant big idea, \u003ci\u003eThe Essential Entrepreneur\u003c\/i\u003e is the business coach you need to get you there.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990220685541,"sku":"NP9781119984559","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119984559.jpg?v=1761786959","url":"https:\/\/k12savings.com\/es\/products\/the-essential-entrepreneur-isbn-9781119984559","provider":"K12savings","version":"1.0","type":"link"}