The Ernst & Young Guide to the IPO Value Journey

A practical guide to taking your company public--successfully Thisupdated version of the Ernst & Young Guide to Taking YourCompany Public looks at the IPO as a milestone in a larger processcalled The Value Journey?sm, the basis for the work of the Ernst& Young Center for Strategic Transactions??, a businessadvisory resource for CEOs. This practical book is designed to helpyou determine whether an IPO is the right move for your company andaddresses the major leadership challenges that CEOs face. Itdescribes how to plan your IPO journey and chart your businessstrategy, focusing on the steps you must take to succeed during andafter the IPO event and fulfill the critical need to continuouslyinnovate and renew your company.Ernst & Young ist einer der führenden Finanzdienstleister in den USA. Dies ist die aktualisierte Version des Leitfadens zum Börsengang 'Ernst & Young Guide to Taking Your Company Public'. Ziel war es, leitende Angestellte anzusprechen, wobei der Schwerpunkt auf Emissionskursen (IPOs - Initial Offering Prices) liegt als Verfahren, das einen bedeutenden Einfluß auf Geschäftsoperationen haben wird. Ein praktisches Fachbuch mit wichtigen Informationen zum Börsengang, einschließlich neuer Arten von IPOs und Internetangeboten. (09/99)
The CEO's Overview.

The Journey's Early, Vital Steps.

Chart Your Transaction Strategy.

Chart Your Personal Strategy.

Create the Winning Team.

Complete Your IPO Platform.

Be the Public Company.

The IPO Event.

Deliver the Value.

Appendices.

Glossary.

About the Authors.

Index. Ernst & Young LLP (www.ey.com) provides assurance and advisorybusiness services, tax services, and consulting for domestic andglobal clients. The firm has 30,000 employees in 87 U.S. cities.The practice is founder and producer of the Entrepreneur of theYear awards program, sponsored nationally by CNN and CNNfn, USAToday, the Nasdaq-Amex Market Group, and the Kauffman Center forEntrepreneurial Leadership at the Ewing Marion Kauffman Foundation.Ernst & Young's Entrepreneurial Services practice is dedicatedto accelerating the success of the world's best entrepreneurs. The Ernst & Young LLP Guide to the IPO Value Journey^® In recent years, initial public offerings have exploded in number and have enjoyed incredible performance at the outset. However, many companies fizzle during the first three years after going public, significantly underperforming the market both in profits and share price. Determined to identify the keys to successful IPOs, Ernst & Young began an ambitious research project called Managing the Success of the IPO Transformation Process^sm. The research has shown that highly successful companies (Yahoo!, Lucent Technologies, Amazon.com) treat IPO as a process—while the unsuccessful often treat it as a financing transaction. Ernst & Young has updated its Guide to Taking Your Company Public, incorporating the illuminating results of the research project into this new edition. The Ernst & Young Guide to the IPO Value Journey is a complete management guide for going public. It has been revised to focus on the IPO as a lengthy process called The Value Journey^®, which has significant impact on company operations. This book helps you decide whether an IPO is right for your company and Lets you know what to expect from the various participants in the IPO process—the SEC, the financial community, the press, and various stakeholders. The IPO process itself is described in detail, together with information about how to work with underwriters, attorneys, auditors, and other advisors.

• Learn the pros and cons of becoming a public company— and the factors that separate the highly successful from the unsuccessful
• Discover the key legal, accounting, and reporting issues you will face with an IPO event
• Elicit better performance from your board
• Implement strategic transactions, such as acquisitions, alliances, and recapitalization
• Excel at the initiatives that must take place after the IPO

A practical guide to taking your company public—successfully This updated version of the Ernst & Young Guide to Taking Your Company Public looks at the IPO as a milestone in a larger process called The Value Journey^sm, the basis for the work of the Ernst & Young Center for Strategic Transactions^®, a business advisory resource for CEOs. This practical book is designed to help you determine whether an IPO is the right move for your company and addresses the major leadership challenges that CEOs face. It describes how to plan your IPO journey and chart your business strategy, focusing on the steps you must take to succeed during and after the IPO event and fulfill the critical need to continuously innovate and renew your company.