{"product_id":"the-entrepreneurial-investor-isbn-9780470227145","title":"The Entrepreneurial Investor","description":"\u003ci\u003eThe Entrepreneurial Investor\u003c\/i\u003e will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a light narrative, Paul Orfalea skillfully explores the essence of the entrepreneurial investor, which includes balancing the art and science of this discipline, and viewing investing itself as a business. Along the way, he also examines how the elements of focus, opportunism, and involvement can improve your overall investment results. \u003cp\u003eForeword\u003cbr\u003e\u003ci\u003eby Neil Cavuto vii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction: Is Investing an Art or a Science? xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Think Like an Owner: The Art of the Entrepreneurial Investor 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Eyes Believe What They See; Ears\u003c\/p\u003e \u003cp\u003eBelieve Others 3\u003c\/p\u003e \u003cp\u003eChapter 2 Others’ Irrationality Is Your Opportunity 9\u003c\/p\u003e \u003cp\u003eChapter 3 Dirty Harry’s Investment Philosophy 13\u003c\/p\u003e \u003cp\u003eChapter 4 Adversity in Diversity: Portfolio\u003c\/p\u003e \u003cp\u003eConcentration 17\u003c\/p\u003e \u003cp\u003eChapter 5 Just Buy the Best (Which Does Not\u003c\/p\u003e \u003cp\u003eInclude Most Mutual Funds) 21\u003c\/p\u003e \u003cp\u003eChapter 6 Inspirational Figures: Benjamin Graham 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Companies Worth Owning 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Who Really Manages The Brand?\u003c\/p\u003e \u003cp\u003e(Hint: It’s Not the Company) 35\u003c\/p\u003e \u003cp\u003eChapter 8 What Makes You So Special? 39\u003c\/p\u003e \u003cp\u003eChapter 9 Company Culture Is More Important than Ever 45\u003c\/p\u003e \u003cp\u003eChapter 10 Bogie \u0026amp; Bergman Explain\u003c\/p\u003e \u003cp\u003eElasticity of Demand 51\u003c\/p\u003e \u003cp\u003eChapter 11 Red Flags and Roaches 57\u003c\/p\u003e \u003cp\u003eChapter 12 Inspirational Figures: David Packard 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: The Owner’s Manual 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Televised Advice: No Worse than\u003c\/p\u003e \u003cp\u003eDrilling Your Own Teeth 73\u003c\/p\u003e \u003cp\u003eChapter 14 Lies, Damned Lies, and\u003c\/p\u003e \u003cp\u003eFinancial Statements 79\u003c\/p\u003e \u003cp\u003eChapter 15 How to Be an Annual Report Detective 85\u003c\/p\u003e \u003cp\u003eChapter 16 How Inventory Can Skew the Financials 91\u003c\/p\u003e \u003cp\u003eChapter 17 Great First Impressions: 10 Signs of a Strong Company 99\u003c\/p\u003e \u003cp\u003eChapter 18 Inspirational Figures: Bernard Baruch 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: What’s It Worth—To Me? 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 The ABCs of Market Ineffi ciency 113\u003c\/p\u003e \u003cp\u003eChapter 20 “Wait Till the Moon Is Full” 119\u003c\/p\u003e \u003cp\u003eChapter 21 Today’s Price for Tomorrow’s Growth: The X Factor 123\u003c\/p\u003e \u003cp\u003eChapter 22 The Long View, and Why Women Are Better Investors 129\u003c\/p\u003e \u003cp\u003eChapter 23 Intrinsic Value: Putting it All Together 139\u003c\/p\u003e \u003cp\u003eChapter 24 Inspirational Figures: Howard Hughes 147\u003c\/p\u003e \u003cp\u003eEpilogue: The Fortune Cookie That Ate Wall Street 153\u003c\/p\u003e \u003cp\u003eAbout the Authors 157\u003c\/p\u003e \u003cp\u003eNotice and Disclosures 159\u003c\/p\u003e \u003cp\u003eNotes 163\u003c\/p\u003e \u003cp\u003eIndex 167\u003c\/p\u003e \u003cp\u003eContents\u003c\/p\u003e  \"…the notion of looking at each investment through the lens of an entrepreneur and ignoring market noise is a good one.\" (\u003ci\u003eFinancial Times\u003c\/i\u003e, Tues 26th February 2008)\u003cbr\u003e   \u003cp\u003e\u003cb\u003ePAUL ORFALEA\u003c\/b\u003e is the founder of Kinko's and cofounder of West Coast Asset Management (WCAM). He holds a business degree from the University of Southern California and has been investing successfully for more than forty years. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLANCE HELFERT\u003c\/b\u003e is President and cofounder of WCAM. Previously, he oversaw a $1 billion portfolio at Wilshire Associates. Helfert has a BS in business administration from Pepperdine University. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eATTICUS LOWE\u003c\/b\u003e is a CFA charterholder and Chief Investment Officer of WCAM. He has a BA in economics and business from Westmont College. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDEAN ZATKOWSKY\u003c\/b\u003e is the former vice president of marketing at WCAM and oversees their newsletter, \u003ci\u003eExclusive Outlook\u003c\/i\u003e (please visit www.wcam.com to subscribe). He holds a BA in communication studies from the University of California, Santa Barbara.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Entrepreneurial INVESTOR\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003ePaul Orfalea is a revolutionary entrepreneur widely renowned for his success in growing Kinko's from a single copy shop to an industry leader with 1,100 branches worldwide. Less well known is his long history of successful investing, which dates back to his early teens, when Orfalea would skip school to spend afternoons at the office of his father's stockbroker. In 2000, Orfalea and Lance Helfert cofounded West Coast Asset Management (WCAM) on the same principles of value investing that Warren Buffett used to become one of the world's greatest investors. \u003c\/p\u003e\u003cp\u003eNow, in \u003ci\u003eThe Entrepreneurial Investor\u003c\/i\u003e, Orfalea—along with Lance Helfert, Atticus Lowe, and Dean Zatkowsky—reveal how you can use their version of this approach to achieve unparalleled success in your everyday investment endeavors. \u003c\/p\u003e\u003cp\u003eThrough solid examples and a light narrative, Orfalea and company skillfully explore the essence of the entrepreneurial investor, which includes balancing the art and science of this discipline, and viewing investing itself as a business. Along the way, they also examine how the elements of focus, opportunism, and involvement can improve your overall investment results. \u003c\/p\u003e\u003cp\u003eDivided into four comprehensive parts, this reliable resource will put you in a better position to make profitable investment decisions. Some of the issues addressed include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eThink like an Owner: The Art of the Entrepreneurial Investor\u003c\/b\u003e covers WCAM's investing philosophy and some of the context and chatter that can cloud one's thinking.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCompanies Worth Owning\u003c\/b\u003e discusses the heart of entrepreneurial investing—choosing to invest in individual companies rather than in mutual funds or \"the market\".\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eThe Owners' Manual\u003c\/b\u003e highlights some of the important information available to investors—from the advice shouted on television to annual reports, financial statements, and the ever-ambiguous subject of inventory.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWhat's It Worth—to \u003ci\u003eMe\u003c\/i\u003e\u003c\/b\u003e distinguishes investing from speculating and helps you understand the actual \u003ci\u003evalue\u003c\/i\u003e of a company, so you can act when the \u003ci\u003eprice\u003c\/i\u003e is low enough for buying or high enough for selling.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eFilled with in-depth insights and practical advice, \u003ci\u003eThe Entrepreneurial Investor\u003c\/i\u003e will inspire you to treat investing like a business and to think of yourself as an owner. Once you realize that making money \u003ci\u003eis\u003c\/i\u003e your business, you'll be a better investor for it.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990219178213,"sku":"NP9780470227145","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470227145.jpg?v=1761786953","url":"https:\/\/k12savings.com\/es\/products\/the-entrepreneurial-investor-isbn-9780470227145","provider":"K12savings","version":"1.0","type":"link"}