{"product_id":"the-end-of-fundraising-isbn-9780470597071","title":"The End of Fundraising","description":"Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?  \u003cp\u003eSimply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.\u003c\/p\u003e \u003cp\u003eThe End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.\u003c\/p\u003e \u003cp\u003eFor the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's \"feel good\" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to \"sell\" their impact to a new set of stakeholders.\u003c\/p\u003e \u003cp\u003eUsing his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cdiv\u003eUnderstand the role of social change in our economy\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eCapture and communicate impact in simple, compelling terms\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eIdentify the new market stakeholders that value nonprofit outcomes\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eCreate powerful value propositions to increase leverage\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eImprove the success of a nonprofit's pitches to funders\u003c\/div\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction: The End of Fundraising as We Know It 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I CAPTURING YOUR IMPACT: FROM ‘‘WHAT’’ TO ‘‘SO WHAT?’’ 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 From Accountability to Value 33\u003c\/p\u003e \u003cp\u003e2 Measurement 47\u003c\/p\u003e \u003cp\u003e3 Creating a Product Called Impact 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II MARKETING YOUR IMPACT: HOW TO CONNECT YOUR VALUE TO THE MARKET 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 New Market Stakeholders 87\u003c\/p\u003e \u003cp\u003e5 Not All Outcomes Are Created Equal 115\u003c\/p\u003e \u003cp\u003e6 How to Increase Your Value 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III SELLING  YOUR IMPACT: CREATING AND CLOSING DEALS IN THE SOCIAL CAPITAL MARKET 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 It’s Not About You, It’s About Them 145\u003c\/p\u003e \u003cp\u003e8 The Art of the Deal 161\u003c\/p\u003e \u003cp\u003e9 The Seven Immutable Laws of Selling Your Impact 173\u003c\/p\u003e \u003cp\u003eConclusion: Implications of the Social Capital Market 177\u003c\/p\u003e \u003cp\u003eEpilogue: Frequently Asked Questions 183\u003c\/p\u003e \u003cp\u003eNotes 189\u003c\/p\u003e \u003cp\u003eAcknowledgments 209\u003c\/p\u003e \u003cp\u003eIndex 211\u003c\/p\u003e   \u003cp\u003eTHE AUTHOR \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJason Saul\u003c\/b\u003e is one of the nation's leading experts on measuring social impact. He is the CEO of Mission Measurement, a social impact consulting firm, and serves on the faculty of Northwestern University's Kellogg School of Management. In 2010, Jason was recognized by \u003ci\u003eBloomberg Businessweek\u003c\/i\u003e as one of America's most promising social entrepreneurs. He is the author of Social Innovation, Inc. from Jossey-Bass and Benchmarking for Nonprofits.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE END OF FUNDRAISING\u003c\/b\u003e \t \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eWhy does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?\u003c\/i\u003e\u003c\/b\u003e \t \u003c\/p\u003e\u003cp\u003eSimply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. \t \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe End of Fundraising\u003c\/i\u003e turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. \t \u003c\/p\u003e\u003cp\u003eFor the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's \"feel good\" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to \"sell\" their impact to a new set of stakeholders. \t \u003c\/p\u003e\u003cp\u003eUsing his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to \t \u003c\/p\u003e\u003cul\u003e\t \u003cli\u003e Understand the role of social change in our economy\u003c\/li\u003e \u003cli\u003e Capture and communicate impact in simple, compelling terms\u003c\/li\u003e \u003cli\u003e Identify the new market stakeholders that value nonprofit outcomes\u003c\/li\u003e \u003cli\u003e Create powerful value propositions to increase leverage\u003c\/li\u003e \u003cli\u003e Improve the success of a nonprofit's pitches to funders\u003c\/li\u003e \u003c\/ul\u003e \t \u003cp\u003e\u003ci\u003eThe End of Fundraising\u003c\/i\u003e includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990216655077,"sku":"NP9780470597071","price":37.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470597071.jpg?v=1761786942","url":"https:\/\/k12savings.com\/es\/products\/the-end-of-fundraising-isbn-9780470597071","provider":"K12savings","version":"1.0","type":"link"}