{"product_id":"the-end-of-business-as-usual-isbn-9781118077559","title":"The End of Business As Usual","description":"\u003cb\u003eIt's a new era of business and consumerism—and you play a role in defining it\u003c\/b\u003e  \u003cp\u003eToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. \u003ci\u003eThe End of Business As Usual\u003c\/i\u003e explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.\u003c\/p\u003e \u003cp\u003e\"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?\"\u003cbr\u003e —\u003cb\u003eMark Cuban\u003c\/b\u003e, owner of the Dallas Mavericks and Chairman of HDNet\u003c\/p\u003e \u003cp\u003e\"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.\"\u003cbr\u003e —\u003cb\u003eJohn Chambers\u003c\/b\u003e, CEO of Cisco Systems, Inc.\u003c\/p\u003e \u003cp\u003e\"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure.\"\u003cbr\u003e —\u003cb\u003ePeter Guber\u003c\/b\u003e, author of \u003ci\u003eTell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.\"\u003cbr\u003e —\u003cb\u003eMark Burnett\u003c\/b\u003e, Television Executive Producer\u003c\/p\u003e \u003cp\u003e\u003cb\u003eForeword x\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eKatie Couric\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerism xiii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis Is None of Your Business, So Make It Your Business xiv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 A Quiet Riot: The Information Divide and the Cultural Revolution 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Human Genome Meets Digital DNA 4\u003c\/p\u003e \u003cp\u003eDon’t Blame It on the Youth 5\u003c\/p\u003e \u003cp\u003eCh-Ch-Changes 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Youthquake: Millennials Shake Up the Digital Lifestyle 8\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBoom 10\u003c\/p\u003e \u003cp\u003eDigital Darwinism: Controlling Your Way to Obsolescence 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Medium Is No Longer the Message 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial Networks as Your Personal Operating System (OS) 17\u003c\/p\u003e \u003cp\u003eDon’t Google Me, Facebook Me 19\u003c\/p\u003e \u003cp\u003eTwitter Me This…The Facebook Generation 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Attention Deficit Crises and Information Scarcity 22\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRemorse and Social Network Fatigue 23\u003c\/p\u003e \u003cp\u003ePoster’s Remorse 24\u003c\/p\u003e \u003cp\u003eDoes Attention Bankruptcy Loom Behind the Thin Veil of Popularity? 25\u003c\/p\u003e \u003cp\u003eIf You Can’t Tweet ’Em, Join Them 27\u003c\/p\u003e \u003cp\u003eThe Progress of Progress 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Evolution of the Network Economy and the Human Network 32\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContent Was King 33\u003c\/p\u003e \u003cp\u003eContext Is King: Defining Our Experiences 35\u003c\/p\u003e \u003cp\u003eThe Shift in Networking: Nicheworks Bridge Social and Interest Graphs 36\u003c\/p\u003e \u003cp\u003eRecognizing the Value of Nicheworks 43\u003c\/p\u003e \u003cp\u003eInterest Graphs Are the Constructs of Maturing Information Networks 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Nextwork: Defining Tomorrow’s Information Network 48\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo I Know You? Oh Yes, You’re Friends with Their Friends Who Are Friends with Those Who Are Friends of Mine 50\u003c\/p\u003e \u003cp\u003eIt’s a Smaller World, after All 51\u003c\/p\u003e \u003cp\u003eInformation at the Speed of Tweets 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Your Audience Is Now an Audience of Audiences with Audiences 56\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShort Attention Span Theater 57\u003c\/p\u003e \u003cp\u003eAn Audience with an Audience of Audiences 60\u003c\/p\u003e \u003cp\u003eThe People Formerly Known as the Audience 61\u003c\/p\u003e \u003cp\u003eThe Psychology of the Audiences with Audiences 62\u003c\/p\u003e \u003cp\u003eZuckerberg’s Law 63\u003c\/p\u003e \u003cp\u003eInterest Graph Theory 64\u003c\/p\u003e \u003cp\u003eOn-Demand Networking: Investing in Narrow \u003ci\u003eand \u003c\/i\u003eWide Experiences 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Convergence: The Intersection of Media and the Human Network 72\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Digital Footprint 73\u003c\/p\u003e \u003cp\u003eI Want My Web TV.…Be Careful What You Wish For 75\u003c\/p\u003e \u003cp\u003eChanneling a Connected Audience 77\u003c\/p\u003e \u003cp\u003eThe Living Room Is Alive and Clicking 78\u003c\/p\u003e \u003cp\u003eNew Consumerism: From Clicks to Cliques 79\u003c\/p\u003e \u003cp\u003eAn Audience of Information Ambassadors 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Measures of Digital Influence and Social Capital: From Nobody to Somebody 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Human Algorithm 84\u003c\/p\u003e \u003cp\u003eDigital Influence Creates a New Media World Order 84\u003c\/p\u003e \u003cp\u003eDefining Influence 85\u003c\/p\u003e \u003cp\u003eSeeking Relevance: The Social Consumer Hierarchy 86\u003c\/p\u003e \u003cp\u003eThe Social Stock Market 87\u003c\/p\u003e \u003cp\u003eThe Square Root of Influence Is Social Capital 88\u003c\/p\u003e \u003cp\u003eThe New Era of Endorsements: When Nobodies Become Somebodies 91\u003c\/p\u003e \u003cp\u003eInfluence Is Not Popularity and Popularity Is Not Influence 93\u003c\/p\u003e \u003cp\u003eThe Tools of the Trade 95\u003c\/p\u003e \u003cp\u003eInfluencing the Influencer 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 The Dawn of Connected Consumerism 100\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou Are Now Entering the Trust Zone 101\u003c\/p\u003e \u003cp\u003eA Day in the Life of the Connected Consumer 103\u003c\/p\u003e \u003cp\u003eChecking In to the New Reality of Geolocation 106\u003c\/p\u003e \u003cp\u003eSteering Action through Incentives 111\u003c\/p\u003e \u003cp\u003eWhen Purchases Become Social Objects 112\u003c\/p\u003e \u003cp\u003eIt’s Not How You See Me, It’s How I Want You to See Me 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Rise of Collective Commerce 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOn the Web, One Is a Lonely Number: Socializing Commerce 118\u003c\/p\u003e \u003cp\u003eThe Fifth C of Community = Social Commerce 121\u003c\/p\u003e \u003cp\u003eBuy with Friends! The Savings of the Crowds 123\u003c\/p\u003e \u003cp\u003eBuild It and They (Won’t) Come 126\u003c\/p\u003e \u003cp\u003eThe Laws of Attraction and Affinity 127\u003c\/p\u003e \u003cp\u003eABC: Always Be Closing 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Creating Magical Experiences 136\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003em-Commerce: The Smartphone Makes Shoppers Smarter 137\u003c\/p\u003e \u003cp\u003eReality Bytes 139\u003c\/p\u003e \u003cp\u003ePrice Comparison Apps Lead to Purchases or Competitive Purchases 140\u003c\/p\u003e \u003cp\u003eDiscounting Prices, but Not Loyalty 141\u003c\/p\u003e \u003cp\u003eVirtual Mirrors Reflect the True Persona of the Connected Customer 144\u003c\/p\u003e \u003cp\u003eExcuse Me While I Check Out 145\u003c\/p\u003e \u003cp\u003eDesigning Shareable Experiences 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Brands Are No Longer Created, They’re Co-Created 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBranding the Customer Relationship 151\u003c\/p\u003e \u003cp\u003eIf Ignorance Is Bliss, Awareness Is Awakening 152\u003c\/p\u003e \u003cp\u003eIn the Human Network, Brands Become the Culmination of Shared Experiences 154\u003c\/p\u003e \u003cp\u003eThe Awakening Flips the Switch 159\u003c\/p\u003e \u003cp\u003eThe Poetry of Language and Media 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Reinventing the Brand and Sales Cycle for a New Genre of Connected Commerce 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlug into the Grid of Decision Making 170\u003c\/p\u003e \u003cp\u003eOnce More, This Time with Feeling 171\u003c\/p\u003e \u003cp\u003eI’m Not Just Listening to You, I Hear You; I See and Feel What You’re Saying 172\u003c\/p\u003e \u003cp\u003eBring the Essence of Brand to Life 173\u003c\/p\u003e \u003cp\u003eBrand Essence Exercise 174\u003c\/p\u003e \u003cp\u003eA Model for Emotive Engagement 175\u003c\/p\u003e \u003cp\u003eFunneling Through Time 177\u003c\/p\u003e \u003cp\u003eThe Collapse of the Funnel and Emergence of New Consumer Touchpoints 180\u003c\/p\u003e \u003cp\u003eThe Decision-Making Circle 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Aspiring to Reach beyond Conformity to Inspire Customers 190\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarket Fragmentation Leads to Diversification 192\u003c\/p\u003e \u003cp\u003eBehaviorgraphics 197\u003c\/p\u003e \u003cp\u003eThe Interest Graph Is Alive: A Study of Starbucks’s Top Followers 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 The Last Mile: The Future of Business Is Defined through Shared Experiences 212\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Apple of My Eye: Designing Magical (and Shareable) Experiences 213\u003c\/p\u003e \u003cp\u003eThe Laws of Engagement 216\u003c\/p\u003e \u003cp\u003eLike a Virgin: Treating Customers Like They Were Touched for the Very First Time 219\u003c\/p\u003e \u003cp\u003eDistribution of Engagement Resources and Strategies 224\u003c\/p\u003e \u003cp\u003eA Market in Transition Begets a Business in Motion 227\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 The Culture Code: When Culture and Social Responsibility Become Market Differentiators 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Zappos Story: The Customer Service Shoe Is Now on the Other Foot 231\u003c\/p\u003e \u003cp\u003eZappos: Putting the Customer in Customer Service 232\u003c\/p\u003e \u003cp\u003eZappos: The Culture of Customer Advocacy 233\u003c\/p\u003e \u003cp\u003eZappos: Delivering Happiness 233\u003c\/p\u003e \u003cp\u003eThe New CEO: Chief Experience Officer 235\u003c\/p\u003e \u003cp\u003eIn Good Company: Philanthropic Capitalism and the New Era of Corporate Social Responsibility 237\u003c\/p\u003e \u003cp\u003eGiving Back Is the New…Red 238\u003c\/p\u003e \u003cp\u003eOne Day without Shoes: A March toward Prosperity and Social Responsibility 239\u003c\/p\u003e \u003cp\u003eEmpathy Loves Company 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Adaptive Business Models: Uniting Customers and Employees to Build the Business of Tomorrow, Today 244\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Adaptive Business Learns through Reflection and Leads through Projection 245\u003c\/p\u003e \u003cp\u003eThe Dilemma’s Innovator 246\u003c\/p\u003e \u003cp\u003eRethinking the Future of Business: Building the Framework 250\u003c\/p\u003e \u003cp\u003eFrom Bottom Up to Top Down and Outside In to Inside Out 255\u003c\/p\u003e \u003cp\u003eDell’s Bells 257\u003c\/p\u003e \u003cp\u003eThe Dellwether of Customer Sentiment 258\u003c\/p\u003e \u003cp\u003eThe Future of Business Is Up to You 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Change Is in the Air: The Inevitable March toward Change Management 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Future of Business Starts with Change and Ends with Change Management 270\u003c\/p\u003e \u003cp\u003eThe March toward Change Leads to Relevance: A Blueprint for Change 271\u003c\/p\u003e \u003cp\u003ePhase 1: Setting the Stage 272\u003c\/p\u003e \u003cp\u003ePhase 2: Managing Change 273\u003c\/p\u003e \u003cp\u003ePhase 3: Reinforcing Change 274\u003c\/p\u003e \u003cp\u003eConnecting Value Propositions to Personal Values 274\u003c\/p\u003e \u003cp\u003eThis Is Your Time 278\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 What’s Next? The Evolution of Business from Adaptive to Predictive 280\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNotes 284\u003c\/p\u003e \u003cp\u003eIndex 295\u003c\/p\u003e  \u003cp\u003e\"An inspirational book to help you to see how you have to review your whole approach towards connected consumers.\" (\u003cem\u003eFinancial Adviser,\u003c\/em\u003e 23rd February 2012) \u003c\/p\u003e\u003cp\u003e\"An accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them.\" (\u003cem\u003eDirector,\u003c\/em\u003e December 2011)  \u003cb\u003eBRIAN SOLIS\u003c\/b\u003e is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.  TODAY'S BIGGEST TRENDS—the mobile web, social media, gamification, real-time—have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever- expanding \"egosystem,\" in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and they're changing the very foundation of business.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe End of Business As Usual\u003c\/i\u003e explores each layerof this complex consumer revolution that is changingthe future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe End of Business As Usual\u003c\/i\u003e will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:Shared experiences are redefining brands indigital consumer landscapes, and astute brands can now also create and steer these experiencesConsumer influence is growing, and businesses can use this to their advantageConnect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencersCreate a culture of change to earn trust, influence, and significance among connected customers\u003c\/p\u003e \u003cp\u003eRather than disregard these new consumer behaviors,learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.\u003c\/p\u003e  \u003cb\u003eIt's a new era of business and consumerism—and you play a role in defining it\u003c\/b\u003e  \u003cp\u003eToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. \u003ci\u003eThe End of Business As Usual\u003c\/i\u003e explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.\u003c\/p\u003e \u003cp\u003e\"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?\"\u003cbr\u003e —\u003cb\u003eMark Cuban\u003c\/b\u003e, owner of the Dallas Mavericks and Chairman of HDNet\u003c\/p\u003e \u003cp\u003e\"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.\"\u003cbr\u003e —\u003cb\u003eJohn Chambers\u003c\/b\u003e, CEO of Cisco Systems, Inc.\u003c\/p\u003e \u003cp\u003e\"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure.\"\u003cbr\u003e —\u003cb\u003ePeter Guber\u003c\/b\u003e, author of \u003ci\u003eTell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.\"\u003cbr\u003e —\u003cb\u003eMark Burnett\u003c\/b\u003e, Television Executive Producer\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990216556773,"sku":"NP9781118077559","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118077559.jpg?v=1761786943","url":"https:\/\/k12savings.com\/es\/products\/the-end-of-business-as-usual-isbn-9781118077559","provider":"K12savings","version":"1.0","type":"link"}