The Do-It-Yourself Lobotomy
por Wiley
Agotado
Precio original
$58.00
-
Precio original
$58.00
Precio original
$58.00
$58.00
-
$58.00
Precio actual
$58.00
Description
An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.In der modernen Unternehmenswelt gehören kreative und originelle Ideen zum wesentlichen Bestandteil der Markenstrategie. "The Do-it-Yourself Lobotomy" beschreibt sichere Methoden, wie man den Kopf frei bekommt, und wie man sich selbst und andere zu aktiver Kreativität inspiriert. Bei den von Autor Tom Monahan entwickelten Techniken, darunter auch seine '180-degree ThinkingTM'- und 100 MPH-Methode, handelt es sich um leicht anzuwendende Strategien, mit deren Hilfe neue Ideen freigesetzt, kreative Produktentwicklung und das Erstellen kreativer Werbe- und Marketingpläne erleichtert werden. Hier lernen Sie, wie Sie sich mit Hilfe von kreativem Denken und erprobten Techniken bei der Entwicklung neuer Produkte und Dienstleistungen, Namen, Werbeideen und kundenorientierten Lösungen einen Wettbewerbsvorteil verschaffen, Am Beispiel von Unternehmen wie z.B. McDonald's, VIACOM und ABC Sports demonstriert Monahan anschaulich, wie diese Techniken funktionieren. Ein Band aus der bekannten 'Adweek'-Reihe.
Autor Tom Monahan ist ein absoluter Experte auf diesem Gebiet. Der ehemalige Creative Director und Mitbegründer der Leonard Monahan Werbeagentur ist heute als führender Consultant in Sachen Creative Thinking tätig. Als President und Head Coach der Before and After Inc. zählt er Unternehmen wie Conde Nast, The Wall Street Journal, Washington Post und Putnam Investments zu seinen Stammkunden. PART I: WHAT DO GREAT IDEAS DO?
Introduction.
How This Book Works.
The Rewards of a Great Idea.
The Consequences of a Bad Idea.
1. The First Real Chapter (Finally!).
PART II: UNDERSTANDING AND DEMYSTIFYING CREATIVITY.
2. Creativity = Problem Solving.
3. Change Your Thinking about Change.
4. Creativity versus Talent.
PART III: TOOLS FOR THE JOB OF THINKING CREATIVELY.
5. Ask a Better Question.
6. Ask the Question Early.
7. 100 MPH Thinking: Thinking at the Speed of Enlightenment.
8. 180ÂŻo Thinking: A Tnereffid Way to Ideate.
9. Intergalactic Thinking.
10. Collaborate with Genius.
11. Conceptual Solitaire.
12. How to Put These Tools to Work.
PART IV: DIMENSIONALIZING YOUR NEW CREATIVE TOOLS.
13. Aids to Creativity.
14. Accidental Genius.
15. Stop Making Sense.
16. Redefining the Acceptable Range.
17. Selling Creative Ideas Requires Its Own Creativity.
18. Mind Farming.
19. Storming the Brain.
20. The Five Greatest Barriers to Creativity.
21. The Real Bibliography.
22. Proceed with Passion.
Afterword.
Appendix.
Acknowledgments.
Index. TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com New ideas drive business. Creative marketing ideas! Breakthrough advertising ideas! Revolutionary customer service ideas! In all corners of industry in today's blisteringly fast-paced global economy, every dominant company owes its success to ideas generated by nimble minds. Do you and the people you work with generate an abundance of innovative ideas whenever you need them? You will now.
The Do-It-Yourself Lobotomy isn't brain surgery. It's a surprisingly simple tool kit of easy-to-learn techniques that let you open up your mind, grease the skids of innovation, and mine fresh ideas from the bottomless well of your own imagination.
Creativity coach par excellence Tom Monahan shows you how to tap into your imagination with handy tools like 100 MPH Thinking(TM), 180° Thinking(TM), Intergalactic Thinking(TM), and Ask a Better Question(TM). He's used these mental implements to help more than 100,000 people break free from traditional thinking and painlessly produce sparklingly novel ideas.
Already boosting creativity at hundreds of companies, including Virgin Atlantic, Hasbro, Frito-Lay, Dunkin' Donuts, Capital One, and Benjamin Moore, The Do-It-Yourself Lobotomy shows you how to develop your great ideas, recognize and reject bad ideas when you get them (and you will), sell your daring ideas, and get the people around you to start producing ideas of their own.
Let your creativity out of the closet and start generating vibrant new ideas for new products and services, product names, advertising, promotions, business operations-whatever you need. The Do-It-Yourself Lobotomy doesn't hurt a bit, and the success you'll achieve feels even better. Praise for the Do-It-Yourself Lobotomy
"Here, at last, is the perfect book for anyone passionate about becoming a better creative thinker. Tom Monahan's thinking methods make it fun, simple, and easy to discover new and better ways of generating bigger and fresher creative ideas. It's like running away with the circus."
- Roberto Wilson, Creative Director, Advertising and Graphic Design, Cirque du Soleil
"Tom Monahan's techniques for creative problem solving are simple and memorable. Whether you're brainstorming solo or in a group, these exercises will help you move quickly and productively toward innovative solutions."
- Eric Erickson, Director, Creative Services, Target
"You've heard the saying: If you always do what you always did, you always get what you always got. After a day with Tom Monahan or this book . . . you won't think like you always thought, and you'll get something better than you always got!"
- Mike Ricciuto, Director, Global Communications, DuPont Agriculture and Nutrition
"The future of business will be led by people searching for new ideas. This book can help anyone think more creatively."
- Lee Clow, Chairman and Worldwide Creative Director, TBWA \Chiat\Day
"Tom Monahan jiggles your brain loose. He reorganizes the stumbling blocks of creativity into building blocks that equip everybody to be architects of innovation."
- Roy M. Spence, Jr., Founder and President, GSD&M
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.In der modernen Unternehmenswelt gehören kreative und originelle Ideen zum wesentlichen Bestandteil der Markenstrategie. "The Do-it-Yourself Lobotomy" beschreibt sichere Methoden, wie man den Kopf frei bekommt, und wie man sich selbst und andere zu aktiver Kreativität inspiriert. Bei den von Autor Tom Monahan entwickelten Techniken, darunter auch seine '180-degree ThinkingTM'- und 100 MPH-Methode, handelt es sich um leicht anzuwendende Strategien, mit deren Hilfe neue Ideen freigesetzt, kreative Produktentwicklung und das Erstellen kreativer Werbe- und Marketingpläne erleichtert werden. Hier lernen Sie, wie Sie sich mit Hilfe von kreativem Denken und erprobten Techniken bei der Entwicklung neuer Produkte und Dienstleistungen, Namen, Werbeideen und kundenorientierten Lösungen einen Wettbewerbsvorteil verschaffen, Am Beispiel von Unternehmen wie z.B. McDonald's, VIACOM und ABC Sports demonstriert Monahan anschaulich, wie diese Techniken funktionieren. Ein Band aus der bekannten 'Adweek'-Reihe.
Autor Tom Monahan ist ein absoluter Experte auf diesem Gebiet. Der ehemalige Creative Director und Mitbegründer der Leonard Monahan Werbeagentur ist heute als führender Consultant in Sachen Creative Thinking tätig. Als President und Head Coach der Before and After Inc. zählt er Unternehmen wie Conde Nast, The Wall Street Journal, Washington Post und Putnam Investments zu seinen Stammkunden. PART I: WHAT DO GREAT IDEAS DO?
Introduction.
How This Book Works.
The Rewards of a Great Idea.
The Consequences of a Bad Idea.
1. The First Real Chapter (Finally!).
PART II: UNDERSTANDING AND DEMYSTIFYING CREATIVITY.
2. Creativity = Problem Solving.
3. Change Your Thinking about Change.
4. Creativity versus Talent.
PART III: TOOLS FOR THE JOB OF THINKING CREATIVELY.
5. Ask a Better Question.
6. Ask the Question Early.
7. 100 MPH Thinking: Thinking at the Speed of Enlightenment.
8. 180ÂŻo Thinking: A Tnereffid Way to Ideate.
9. Intergalactic Thinking.
10. Collaborate with Genius.
11. Conceptual Solitaire.
12. How to Put These Tools to Work.
PART IV: DIMENSIONALIZING YOUR NEW CREATIVE TOOLS.
13. Aids to Creativity.
14. Accidental Genius.
15. Stop Making Sense.
16. Redefining the Acceptable Range.
17. Selling Creative Ideas Requires Its Own Creativity.
18. Mind Farming.
19. Storming the Brain.
20. The Five Greatest Barriers to Creativity.
21. The Real Bibliography.
22. Proceed with Passion.
Afterword.
Appendix.
Acknowledgments.
Index. TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com New ideas drive business. Creative marketing ideas! Breakthrough advertising ideas! Revolutionary customer service ideas! In all corners of industry in today's blisteringly fast-paced global economy, every dominant company owes its success to ideas generated by nimble minds. Do you and the people you work with generate an abundance of innovative ideas whenever you need them? You will now.
The Do-It-Yourself Lobotomy isn't brain surgery. It's a surprisingly simple tool kit of easy-to-learn techniques that let you open up your mind, grease the skids of innovation, and mine fresh ideas from the bottomless well of your own imagination.
Creativity coach par excellence Tom Monahan shows you how to tap into your imagination with handy tools like 100 MPH Thinking(TM), 180° Thinking(TM), Intergalactic Thinking(TM), and Ask a Better Question(TM). He's used these mental implements to help more than 100,000 people break free from traditional thinking and painlessly produce sparklingly novel ideas.
Already boosting creativity at hundreds of companies, including Virgin Atlantic, Hasbro, Frito-Lay, Dunkin' Donuts, Capital One, and Benjamin Moore, The Do-It-Yourself Lobotomy shows you how to develop your great ideas, recognize and reject bad ideas when you get them (and you will), sell your daring ideas, and get the people around you to start producing ideas of their own.
Let your creativity out of the closet and start generating vibrant new ideas for new products and services, product names, advertising, promotions, business operations-whatever you need. The Do-It-Yourself Lobotomy doesn't hurt a bit, and the success you'll achieve feels even better. Praise for the Do-It-Yourself Lobotomy
"Here, at last, is the perfect book for anyone passionate about becoming a better creative thinker. Tom Monahan's thinking methods make it fun, simple, and easy to discover new and better ways of generating bigger and fresher creative ideas. It's like running away with the circus."
- Roberto Wilson, Creative Director, Advertising and Graphic Design, Cirque du Soleil
"Tom Monahan's techniques for creative problem solving are simple and memorable. Whether you're brainstorming solo or in a group, these exercises will help you move quickly and productively toward innovative solutions."
- Eric Erickson, Director, Creative Services, Target
"You've heard the saying: If you always do what you always did, you always get what you always got. After a day with Tom Monahan or this book . . . you won't think like you always thought, and you'll get something better than you always got!"
- Mike Ricciuto, Director, Global Communications, DuPont Agriculture and Nutrition
"The future of business will be led by people searching for new ideas. This book can help anyone think more creatively."
- Lee Clow, Chairman and Worldwide Creative Director, TBWA \Chiat\Day
"Tom Monahan jiggles your brain loose. He reorganizes the stumbling blocks of creativity into building blocks that equip everybody to be architects of innovation."
- Roy M. Spence, Jr., Founder and President, GSD&M
PUBLISHER:
Wiley
ISBN-13:
9780471417422
BINDING:
Hardback
BISAC:
BUSINESS & ECONOMICS
BOOK DIMENSIONS:
Dimensions: 158.50(W) x Dimensions: 235.50(H) x Dimensions: 24.00(D)
AUDIENCE TYPE:
General/Adult
LANGUAGE:
English