{"product_id":"the-direct-mail-solution-isbn-9781599185187","title":"The Direct Mail Solution","description":"\u003cb\u003eDan S. Kennedy\u003c\/b\u003e is the provocative, truth-telling author of the popular \u003ci\u003eNo B.S.\u003c\/i\u003e book series, a serial, successful, multi­ millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.\u003cbr\u003e\u003cbr\u003eCraig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. | Craig Simpson and Dan Kennedy paint a powerful picture of the 'A to Z' you need to know about direct mail. Whether you are just about to do your first mail piece, or you're a seasoned pro mailing millions of pieces per year, there are valuable 'gems' in this book for you. If you'll stop tweeting and checking your Facebook account long enough to read this book, you just mat add another million to your portfolio in the years to come!\u003cbr\u003e—Dr. Tom Orent, CEO, Gems Publishing, USA\u003cbr\u003e\u003cbr\u003eDirect Mail Marketing is the hidden secret of many entrepreneurs and small business owners, yet most waste tons of money because they don't understand the 'science' behind it. Craig Simpson and Dan Kennedy walk you step-by-step through this amazing, and highly efficient marketing tool, in The Direct Mail Solution. I believe this powerful, practical road map is a must for every business that is looking to grow their sales volume.\u003cbr\u003e\u003cbr\u003e—Ben Glass, Great Legal Marketing\u003cbr\u003e\u003cbr\u003eCraig Simpson and Dan Kennedy have written a masterpiece on direct mail. Every hospital, physician practice and healthcare facility should have this book on their desk to follow as the authority on acquiring new patients and reaching new markets through their proven strategies. I have personally seen the results of Craig and Dan's direct mail work and they are REAL and deliver RESULTS!\u003cbr\u003e—Lisa T. Miller, MHA, Founder \u0026amp; CEO VIE Healthcare\u003cbr\u003e\u003cbr\u003eWhether you market an industrial B2B business or a main street retail store, \u003ci\u003eThe Direct Mail Solution\u003c\/i\u003e will walk you through the steps of creating your own direct mail program. Using Craig Simpson's methods our business has experienced three consecutive years of double-digit comparable sales growth. Avoid the costly mistakes and learn from the master of direct mail by reading this book.\u003cbr\u003e—Steve Adams, CEO, U.S. Retail, Inc. Franchisee of Pet Supplies Plus Alabama, Michigan, Texas and Wisconsin","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":48683992908005,"sku":"NP9781599185187","price":21.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/es\/products\/the-direct-mail-solution-isbn-9781599185187","provider":"K12savings","version":"1.0","type":"link"}