{"product_id":"the-cybersecurity-playbook-isbn-9781119442196","title":"The Cybersecurity Playbook","description":"\u003cp\u003e\u003cb\u003eThe real-world guide to defeating hackers and keeping your business secure \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMany books discuss the technical underpinnings and complex configurations necessary for cybersecurity—but they fail to address the everyday steps that boards, managers, and employees can take to prevent attacks. \u003ci\u003eThe Cybersecurity Playbook \u003c\/i\u003eis the step-by-step guide to protecting your organization from unknown threats and integrating good security habits into everyday business situations. This book provides clear guidance on how to identify weaknesses, assess possible threats, and implement effective policies. Recognizing that an organization’s security is only as strong as its weakest link, this book offers specific strategies for employees at every level.\u003c\/p\u003e \u003cp\u003eDrawing from her experience as CMO of one of the world’s largest cybersecurity companies, author Allison Cerra incorporates straightforward assessments, adaptable action plans, and many current examples to provide practical recommendations for cybersecurity policies. By demystifying cybersecurity and applying the central concepts to real-world business scenarios, this book will help you:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDeploy cybersecurity measures using easy-to-follow methods and proven techniques\u003c\/li\u003e \u003cli\u003eDevelop a practical security plan tailor-made for your specific needs\u003c\/li\u003e \u003cli\u003eIncorporate vital security practices into your everyday workflow quickly and efficiently\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe ever-increasing connectivity of modern organizations, and their heavy use of cloud-based solutions present unique challenges: data breaches, malicious software infections, and cyberattacks have become commonplace and costly to organizations worldwide. \u003ci\u003eThe Cybersecurity Playbook \u003c\/i\u003eis the invaluable guide to identifying security gaps, getting buy-in from the top, promoting effective daily security routines, and safeguarding vital resources. Strong cybersecurity is no longer the sole responsibility of IT departments, but that of every executive, manager, and employee.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 \u003c\/b\u003e\u003cb\u003eThe Time I Ruined Easter 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLessons Learned the Hard Way 8\u003c\/p\u003e \u003cp\u003eAdditional Lessons for You 12\u003c\/p\u003e \u003cp\u003eWho Was at Fault? 14\u003c\/p\u003e \u003cp\u003eRemember This Crucial Element 15\u003c\/p\u003e \u003cp\u003eWhy Me? 16\u003c\/p\u003e \u003cp\u003eWhy You? 17\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 \u003c\/b\u003e\u003cb\u003eMr.\/Ms. Cellophane 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe New Kid on the Block 26\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Board and CEO 38\u003c\/p\u003e \u003cp\u003eMaking Mr.\/Ms. Cellophane Visible 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 \u003c\/b\u003e\u003cb\u003e“Good Morning, This is Your Wakeup Call.” 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Best Defense 54\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Employee 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 \u003c\/b\u003e\u003cb\u003eStop the Line 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Internet of Terrorism 74\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Product Developer 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 \u003c\/b\u003e\u003cb\u003eBridging the Gap 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen Too Much of a Good Thing is Bad 90\u003c\/p\u003e \u003cp\u003eIt Wasn’t Always This Way 92\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for HR Professionals 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 \u003c\/b\u003e\u003cb\u003eLuck Favors the Prepared 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBREACH! 112\u003c\/p\u003e \u003cp\u003ePreparing for Battle 115\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Marketer\/Communicator 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 \u003c\/b\u003e\u003cb\u003eInteresting Bedfellows 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe More Things Change . . . 132\u003c\/p\u003e \u003cp\u003e. . . the More They Stay the Same 137\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Finance Professional 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 \u003c\/b\u003e\u003cb\u003eMr.\/Ms. Cellophane (Reprise) 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Picture is Worth a Thousand Words 149\u003c\/p\u003e \u003cp\u003eLetting Go to Hold On 153\u003c\/p\u003e \u003cp\u003eAssuming the Mantle 156\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Cybersecurity Professional 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 \u003c\/b\u003e\u003cb\u003eExperiencing a Culture of Security 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 \u003c\/b\u003e\u003cb\u003eA Culture of Security for All 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the CEO\/Board Member 191\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Employee 191\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Product Developer 192\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the HR Professional 192\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Marketer\/Communicator 193\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Finance Professional 194\u003c\/p\u003e \u003cp\u003eW.I.S.D.O.M. for the Cybersecurity Professional 198\u003c\/p\u003e \u003cp\u003eAcknowledgments 201\u003c\/p\u003e \u003cp\u003eAbout the Author 203\u003c\/p\u003e \u003cp\u003eIndex 205\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eALLISON CERRA\u003c\/b\u003e brings a practical approach to demystifying the confluence of significant technology trends—including mobility, cloud, big data, security, and collaboration—and signaling where these forces could lead cultures in the future. In 2015, Cerra joined the cybersecurity industry, where she marries her calling for marketing with a cause of educating unwitting participants in a virtual battle that is underestimated, if not ignored, by far too many.   \u003c\/p\u003e\u003cp\u003eIt's a fact: hackers and cybercriminals often target unwitting employees to unleash havoc on a company. Unlike books that explore the technical aspects and complex configurations needed to optimize an organization's security, \u003ci\u003eThe Cybersecurity Playbook\u003c\/i\u003e fills a gap in the literature to offer a practical, non-technical guide for boards, executives, managers, and employees. From McAfee (the company that protects many of the largest enterprises and governments and hundreds of millions of consumer devices around the world), this book explores the step-by-step procedures, and outlines an action plan for integrating proven security habits into everyday business situations. It skillfully details a set of prescriptions that can be put into place quickly so that all employees can be part of an organization's cybersecurity agenda and help keep hackers at bay. \u003c\/p\u003e\u003cp\u003eDrawing on the experience of the author and interviews with a wide range of company leaders and employees, \u003ci\u003eThe Cybersecurity Playbook\u003c\/i\u003e provides guidance in jargon-free language for identifying weaknesses, assessing possible threats, and implementing effective policies. In addition, the book details specific strategies for personnel at every level and various functions of an organization including CEOs, employees, product developers, HR professionals, marketers, and finance professionals. \u003c\/p\u003e\u003cp\u003eLoaded with practical prescriptions for how every employee and leader can adopt sound cybersecurity behaviors, \u003ci\u003eThe Cybersecurity Playbook\u003c\/i\u003e moves this complex topic from theory to action. Some tips seem deceptively simple but can have a significant impact on success. Other suggestions require more work but are ultimately worth the effort. In addition, the book is filled with illustrative, real-world examples that go a long way to crystallize cybersecurity procedures. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Cybersecurity Playbook\u003c\/i\u003e is the invaluable guide to identifying security gaps, getting buy-in from the top, promoting effective daily security routines, and safeguarding vital resources. A robust cybersecurity posture is no longer simply in the hands of IT departments, but relies on the actions of every executive, manager, and employee. \t   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA NON-TECHNICAL GUIDE FOR DEFENDING YOUR ORGANIZATION AGAINST HACKERS\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\". . . If you're a generally nontechnical person, rest assured that I strive to give you sufficient education to understand the nuances of this thorny subject, without overwhelming you with technical details. If you're more technical than I am, while I won't dumb down this topic, I will provide prescriptions that every employee—technical or otherwise—can practice to protect her organization. Finally, if you are one of my cybersecurity brethren, I hope you read and enjoy this book as a glimpse into our world. Then, I want you to pass it along to your non-cybersecurity colleagues to recruit them in our fight.\" \u003cb\u003e —From Chapter One\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIt seems not a day goes by without news of yet another cyberattack on a high-profile company. The ever-increasing connectivity of modern organizations and heavy use of cloud-based solutions continue to present unique challenges. Data breaches, malicious software infections, and cyberattacks cost organizations time, money, and reputation. \u003ci\u003eThe Cybersecurity Playbook\u003c\/i\u003e is the non-technical guide for enhancing an organization's security. The cybersecurity procedures presented are written for all members of a company, no matter their level or position. \u003c\/p\u003e\u003cp\u003eAn organization is only as secure as its weakest link. Fortify your company's cybersecurity defenses by following the step-by-step procedures outlined in this invaluable guide.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990203056357,"sku":"NP9781119442196","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119442196.jpg?v=1761786889","url":"https:\/\/k12savings.com\/es\/products\/the-cybersecurity-playbook-isbn-9781119442196","provider":"K12savings","version":"1.0","type":"link"}