{"product_id":"the-conversion-code-isbn-9781119875802","title":"The Conversion Code","description":"\u003cp\u003e\u003cb\u003eThe new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn this revision, \u003ci\u003eThe Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster,\u003c\/i\u003e Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts.\u003c\/p\u003e \u003cp\u003eIn this book, you'll learn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncrease your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales\u003c\/li\u003e \u003cli\u003eGenerate an endless supply of high-quality leads from social media that are easy to convert into closed sales\u003c\/li\u003e \u003cli\u003eStop chasing leads and start attracting clients with amazing marketing and clever ads\u003c\/li\u003e \u003cli\u003eAdapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever\u003c\/li\u003e \u003cli\u003eDifferentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. \u003ci\u003eThe Conversion Code\u003c\/i\u003e, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.\u003c\/p\u003e \u003cp\u003eFigures List\u003c\/p\u003e \u003cp\u003ePreface: The Global Impact of The Conversion Code and What’s New in the 2nd Edition\u003c\/p\u003e \u003cp\u003eIntroduction: How I created The Conversion Code\u003c\/p\u003e \u003cp\u003eDisclaimer: How to Read The Conversion Code\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One: How To Do Marketing That Attracts High-Quality Leads\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The Biggest Challenges Facing Marketing and Sales (plus what happens when you crack The Conversion Code)\u003c\/p\u003e \u003cp\u003eChapter 2: How To Use Your Website To Attract High-Quality Leads\u003c\/p\u003e \u003cp\u003eChapter 3: How To Build Landing Pages That Capture High-Quality Leads\u003c\/p\u003e \u003cp\u003eChapter 4: Blogging For Business (how to write blogs posts that generate high-quality leads)\u003c\/p\u003e \u003cp\u003eChapter 5: How To Optimize Your Content for Lead Generation, Social Media, and Search Engines\u003c\/p\u003e \u003cp\u003eChapter 6: Advanced Facebook Marketing and Advertising Techniques that Generate High-Quality Leads\u003c\/p\u003e \u003cp\u003eChapter 7: Using Google PPC (Adwords) To Capture High-Quality Leads\u003c\/p\u003e \u003cp\u003eChapter 8: How To Use Videos (and YouTube) To Attract and Convert Leads\u003c\/p\u003e \u003cp\u003eChapter 9: How To Get The Most Out Of Twitter\u003c\/p\u003e \u003cp\u003eChapter 10: How To Use Instagram To Attract High-Quality Leads (and raving fans)\u003c\/p\u003e \u003cp\u003eChapter 11: It’s TikTok Time\u003c\/p\u003e \u003cp\u003eChapter 12: How To Use LinkedIn For Maximum Impact (in minimal time)\u003c\/p\u003e \u003cp\u003eChapter 13: Audio Is Everywhere (how to take advantage of it) \u003c\/p\u003e \u003cp\u003eChapter 14: Influencer Marketing\u003c\/p\u003e \u003cp\u003eChapter 15: Get The Most Out Of Your Marketing and Convert More Leads Using Retargeting\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two: How To Find And Follow-Up With The Highest-Quality Leads That Are The Most Likely To Convert\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion Rate\u003c\/p\u003e \u003cp\u003eChapter 17: Should You Use an ISA or an A.I. Chatbot to Follow-Up with Leads?\u003c\/p\u003e \u003cp\u003eChapter 18: How To Achieve The Highest Lead Conversion Rate Possible\u003c\/p\u003e \u003cp\u003eChapter 19: How To Convert Leads Using Text Messages\u003c\/p\u003e \u003cp\u003eChapter 20: How To Use Automated Email Campaigns To Convert Leads\u003c\/p\u003e \u003cp\u003eChapter 21: Expert Email Marketing Tips That Build Your Brand and Convert Leads\u003c\/p\u003e \u003cp\u003eChapter 22: How To Find and Convert The Hottest Leads Using User Tracking and Triggered Messages\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three: The Billion Dollar Sales Script\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 23: Welcome to the Boiler Room\u003c\/p\u003e \u003cp\u003eChapter 24: The Pre-Call Stalk\u003c\/p\u003e \u003cp\u003eChapter 25: How to Have a Perfect First Minute on a Sales Call with a Lead\u003c\/p\u003e \u003cp\u003eChapter 26: The Digging Deep Technique\u003c\/p\u003e \u003cp\u003eChapter 27: How to Quickly Get a Lead to Trust You\u003c\/p\u003e \u003cp\u003eChapter 28: Proactively Uncovering Objections\u003c\/p\u003e \u003cp\u003eChapter 29: How to Start Closing Using the Five Yeses\u003c\/p\u003e \u003cp\u003eChapter 30: The Perfect Sales Pitch\u003c\/p\u003e \u003cp\u003eChapter 31: Exactly What to Say When You Transition from Pitching to Closing\u003c\/p\u003e \u003cp\u003eChapter 32: How To Close\u003c\/p\u003e \u003cp\u003eChapter 33: How To Overcome Objections\u003c\/p\u003e \u003cp\u003eChapter 34: Preferred Additional Outcomes (what to do when you can’t close someone)\u003c\/p\u003e \u003cp\u003eChapter 35: What To Say After They Say Yes\u003c\/p\u003e \u003cp\u003eChapter 36: How To Get the People You Close to Send You High-Quality Referral Leads\u003c\/p\u003e \u003cp\u003eBonus Chapter: Analytics - How To Track The Metrics That Matter (and what to do based on the data)\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eAbout the Author\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eCHRIS SMITH\u003c\/b\u003e is the Co-founder of Curaytor (an Inc. 500 fastest growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, \u003ci\u003eThe Conversion Code,\u003c\/i\u003e is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU. \u003c\/p\u003e\u003cp\u003eChris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in \u003ci\u003eAdWeek\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eFortune\u003c\/i\u003e, and many other publications. \u003c\/p\u003e\u003cp\u003ePreviously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, \u003ci\u003ePeoplework\u003c\/i\u003e, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.   \u003c\/p\u003e\u003cp\u003eThe new edition of the bestselling book for real estate agents, loan officers, SaaS companies and small businesses.  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition,\u003c\/i\u003e digital marketing and lead conversion expert Chris Smith, delivers the ultimate exploration of the marketing and advertising tactics that are working the best right now for generating higher quality leads that are easier to convert. Smith researched and tested the latest and most popular platforms, including TikTok, YouTube and Instagram, plus studied the most effective sales techniques, tools and scripts. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIN THIS BOOK, YOU’LL LEARN TO:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncrease your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales\u003c\/li\u003e \u003cli\u003eGenerate an endless supply of high quality leads from social media that are easy to convert into closed sales\u003c\/li\u003e \u003cli\u003eStop chasing leads and start attracting clients with amazing marketing and clever ads\u003c\/li\u003e \u003cli\u003e Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever\u003c\/li\u003e \u003cli\u003e Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAn invaluable reference and easy to follow guide, \u003ci\u003eThe Conversion Code\u003c\/i\u003e is also a fantastic resource for sales leaders, marketing managers, founders, business owners and anyone else with a team who is responsible for growing revenue.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eTHE CONVERSION CODE\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“If you need more traffic, leads and sales you need \u003ci\u003eThe Conversion Code.\u003c\/i\u003e” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—NEIL PATEL, CO-FOUNDER, CRAZY EGG\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“We’ve helped more than 100,000 businesses generate more than 1.6 billion conversions and consider \u003ci\u003eThe Conversion Code\u003c\/i\u003e a must-read.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—OLI GARDNER, CO-FOUNDER, UNBOUNCE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Conversion Code \u003c\/i\u003eis truly a gift for anyone looking to master the art and science of lead conversion in today’s fast-paced world. Chris Smith cracked the code. It’s so good that our team is now implementing a conversion code culture.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—VERONICA FIGUEROA, CEO, FIGUEROA TEAM\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“I’ve been in sales for twenty-seven years. I’ve read, listened to, attended, and spent nearly $100,000 on sales training…I can absolutely say that this sales training bible was better than anything that I have ever experienced before.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—AMIT BHUTA, LUXURY REAL ESTATE AGENT, COMPASS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Reading\u003ci\u003e The Conversion Code \u003c\/i\u003eis the first step in our ISA training program. Anyone who hits the phone for a living should use it as the framework for their process. It gives you a fresh perspective and new tactics for closing leads over the phone.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—MATTHEW BRADEN, INSIDE SALES AGENT, DAN CHIN HOMES\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Conversion Code\u003c\/i\u003e is the only book that I recommend to help sales professionals become better marketers AND marketers become better sales professionals. It teaches EXACTLY what is needed to win in today’s modern market and delivers a practical Ph.D. in using social media to grow your business.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—PHIL M JONES, BEST SELLING AUTHOR OF \u003ci\u003eEXACTLY WHAT TO SAY\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“The strategies in \u003ci\u003eThe Conversion Code\u003c\/i\u003e are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—STEVE PACINELLI, CMO, BOMBBOMB; CO-AUTHOR OF \u003ci\u003eHUMAN-CENTERED COMMUNICATION\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990199156965,"sku":"NP9781119875802","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119875802.jpg?v=1761786874","url":"https:\/\/k12savings.com\/es\/products\/the-conversion-code-isbn-9781119875802","provider":"K12savings","version":"1.0","type":"link"}