{"product_id":"the-consultants-manual-isbn-9780471008798","title":"The Consultant's Manual","description":"The Consultant's Manual If you're serious about starting your own consulting practice, there's something you should know . . No matter how knowledgeable you are in your field.. No matter how expert your advice or impressive your credentials.. If you don't bring an air of consummate professionalism to every phase of your practice--from proposal-writing and fee-setting, to drawing up contracts and issuing reports--you'll almost definitely lose out to the professional who does. But don't worry, because with Tom Greenbaum and The Consultant's Manual in your corner, you can make sure that never happens! Growing out of the author's Harvard consulting course, this book offers level-headed, expert advice on virtually every practical aspect of starting, building, and marketing your consulting practice. Centered around the theme of developing and working an exhaustive business plan for your firm, it leads you step-by-step through the research, planning, and problem-solving stages. Positioning your firm, giving it a name, targeting your market, establishing a sales culture, maintaining top-flight customer service, cash flow, billing, and fee setting . it's all in here, and much more. PLANNING.\u003cbr\u003e \u003cbr\u003e Marketing Your Consulting Service.\u003cbr\u003e \u003cbr\u003e Should You Enter the Consulting Business?.\u003cbr\u003e \u003cbr\u003e The Business Plan.\u003cbr\u003e \u003cbr\u003e Defining the Business.\u003cbr\u003e \u003cbr\u003e Developing a Company Identity.\u003cbr\u003e \u003cbr\u003e Planning Your Company's Finances.\u003cbr\u003e \u003cbr\u003e IMPLEMENTATION.\u003cbr\u003e \u003cbr\u003e Building Awareness of Your Business--Direct Methods.\u003cbr\u003e \u003cbr\u003e Building Awareness of Your Business--Indirect Methods.\u003cbr\u003e \u003cbr\u003e Developing a Brochure.\u003cbr\u003e \u003cbr\u003e Selling Your Consulting Services.\u003cbr\u003e \u003cbr\u003e The Consulting Proposal.\u003cbr\u003e \u003cbr\u003e Handling Objections.\u003cbr\u003e \u003cbr\u003e Service in a Consulting Business.\u003cbr\u003e \u003cbr\u003e The Ethics of the Consulting Business.\u003cbr\u003e \u003cbr\u003e Index. THOMAS L. GREENBAUM is President of Groups Plus, Inc., a focus group research and consulting practice. The Consultant’s Manual If you’re serious about starting your own consulting practice, there’s something you should know … … No matter how knowledgeable you are in your field.… No matter how expert your advice or impressive your credentials.… If you don’t bring an air of consummate professionalism to every phase of your practice—from proposal-writing and fee-setting, to drawing up contracts and issuing reports—you’ll almost definitely lose out to the professional who does. But don’t worry, because with Tom Greenbaum and The Consultant’s Manual in your corner, you can make sure that never happens! Growing out of the author’s Harvard consulting course, this book offers level-headed, expert advice on virtually every practical aspect of starting, building, and marketing your consulting practice. Centered around the theme of developing and working an exhaustive business plan for your firm, it leads you step-by-step through the research, planning, and problem-solving stages. Positioning your firm, giving it a name, targeting your market, establishing a sales culture, maintaining top-flight customer service, cash flow, billing, and fee setting … it’s all in here, and much more.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990197846245,"sku":"NP9780471008798","price":33.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471008798.jpg?v=1761786871","url":"https:\/\/k12savings.com\/es\/products\/the-consultants-manual-isbn-9780471008798","provider":"K12savings","version":"1.0","type":"link"}