{"product_id":"the-complete-guide-to-special-event-management-isbn-9780471549086","title":"The Complete Guide to Special Event Management","description":"Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.  Is Your Market Right for You?.  \u003cp\u003eHow to Cut Risks.\u003c\/p\u003e \u003cp\u003eThe Ins and Outs of Bidding.\u003c\/p\u003e \u003cp\u003eHow Communities and Promoters Are Selected.\u003c\/p\u003e \u003cp\u003eSponsors--How to Get Them\/What to Give Them.\u003c\/p\u003e \u003cp\u003eMatching Sponsors to Events.\u003c\/p\u003e \u003cp\u003eGenerating Revenue.\u003c\/p\u003e \u003cp\u003eHow to Market and Promote Events.\u003c\/p\u003e \u003cp\u003eThe Role of Advertising.\u003c\/p\u003e \u003cp\u003eStaging the Event.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHE COMPREHENSIVE GUIDE TO MANAGING SUCCESSFUL SPECIAL EVENTS FROM ERNST \u0026amp; YOUNG\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHere’s the first book to show you how to run your own world-class events, both big \u003ci\u003eand\u003c\/i\u003e small, to build the image of your organization, company, or community-and build a healthy bottom line. Wheather  you’re interested in the arts, entertainment, or sporting events, you’ll find sound ideas and guidance on… \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to manage and evaluate your event in terms of the market, financing, logistics, concessions, and public relations\u003c\/li\u003e \u003cli\u003eHow to assess and reduce the risk of failure and maximize your chances of success\u003c\/li\u003e \u003cli\u003eHow to bid and negotiate effectively with agents, managers, unions, community leaders, and more\u003c\/li\u003e \u003cli\u003eHow to select “hot attraction” and match sponsors with events for image and profit synergy\u003c\/li\u003e \u003cli\u003eHow to stage your event, from getting ticket prices to making sure your security and insurance are everything they should be\u003c\/li\u003e \u003cli\u003eHow to attract an event…deal with agencies…get sponsorships… generate revenue…secure TV coverage...use direct mail and advertising...and much more\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePacked with anecdotes and written in an easy-to-read style, Ernst \u0026amp; Young’s all-inclusive advice will help you bring the backstage knowledge of the world’s greatest special events to your own.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990192931045,"sku":"NP9780471549086","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471549086.jpg?v=1761786860","url":"https:\/\/k12savings.com\/es\/products\/the-complete-guide-to-special-event-management-isbn-9780471549086","provider":"K12savings","version":"1.0","type":"link"}