{"product_id":"the-complete-guide-to-fundraising-management-isbn-9781119289326","title":"The Complete Guide to Fundraising Management","description":"\u003cb\u003eThe real-world guide to successfully funding your nonprofit program\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Complete Guide to Fundraising Management\u003c\/i\u003e is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. \u003c\/p\u003e\u003cp\u003eThe nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand and apply the major principles and best practices of fundraising\u003c\/li\u003e \u003cli\u003eManage information, resources, development, and volunteers\u003c\/li\u003e \u003cli\u003eAdopt new approaches to relationship-building and prospect identification\u003c\/li\u003e \u003cli\u003eWrite grants and fundraising materials that make a rock-solid case for support\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. \u003ci\u003eThe Complete Guide to Fundraising Management\u003c\/i\u003e shows you the real-world strategies that get your programs funded. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eForeword to the Fourth Edition xiii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eForeword to the Third Edition xiv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePreface xvii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Note about the Website xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Five Major Fundraising Principles 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePeople Give to People to Help People 1\u003c\/p\u003e \u003cp\u003ePeople Give Relative to Their Means 2\u003c\/p\u003e \u003cp\u003eThose Closest Must Set the Pace 3\u003c\/p\u003e \u003cp\u003eSuccessful Fundraising 3\u003c\/p\u003e \u003cp\u003eThe 80\/20 Rule is Becoming the 90\/10 Rule 4\u003c\/p\u003e \u003cp\u003eThe Need for Balance 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Your Organization and the Nonprofit World 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Overview of the Sector—Broad Range of Services 7\u003c\/p\u003e \u003cp\u003eOpportunities and Challenges 8\u003c\/p\u003e \u003cp\u003eWorking Together 9\u003c\/p\u003e \u003cp\u003eImportance of Strategic Management 10\u003c\/p\u003e \u003cp\u003eBe Sure Your Institution is Worthy of Support 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Managing the Resource Development Function 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalysis and Planning 17\u003c\/p\u003e \u003cp\u003eEffectiveness: Doing the Right Things 21\u003c\/p\u003e \u003cp\u003eEfficiency: Doing Things Right 23\u003c\/p\u003e \u003cp\u003eBudgets and Financial Resources 25\u003c\/p\u003e \u003cp\u003eSetting Fundraising Goals 30\u003c\/p\u003e \u003cp\u003eFundraising Modes 36\u003c\/p\u003e \u003cp\u003eSpecial Issues Related to Small and Large Operations 42\u003c\/p\u003e \u003cp\u003eEthics 45\u003c\/p\u003e \u003cp\u003eEvaluation 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Case for Support and Fundraising Materials 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Case Statement 51\u003c\/p\u003e \u003cp\u003eThe Comprehensive Formal Case Statement 52\u003c\/p\u003e \u003cp\u003eThe Case Statement Process 54\u003c\/p\u003e \u003cp\u003eMarket- and Situation-Specific Case Statements 55\u003c\/p\u003e \u003cp\u003ePresentations and Presentation Materials 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Managing Information 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecord Keeping 62\u003c\/p\u003e \u003cp\u003eSupporting Fundraising Strategies 62\u003c\/p\u003e \u003cp\u003eAcknowledgments 63\u003c\/p\u003e \u003cp\u003eReports 64\u003c\/p\u003e \u003cp\u003eTargeted Communications 66\u003c\/p\u003e \u003cp\u003eThe System 73\u003c\/p\u003e \u003cp\u003eEstablishing the Information System 74\u003c\/p\u003e \u003cp\u003eFile Systems and Procedures 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Prospect Identification, Research, and Segmentation 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Best Prospects 80\u003c\/p\u003e \u003cp\u003eProspect Research 83\u003c\/p\u003e \u003cp\u003eProspect Ratings and Evaluations 84\u003c\/p\u003e \u003cp\u003eKnow the Prospective Donor as a Person 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Nurturing Relationships 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFriend-Raising Activities 97\u003c\/p\u003e \u003cp\u003eMoves Management—Cultivating Real Relationships 105\u003c\/p\u003e \u003cp\u003eDonor Acknowledgment 105\u003c\/p\u003e \u003cp\u003eFour Parts of an Acknowledgment Program 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Major Gift Fundraising 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen Major Gift Strategies are Appropriate 116\u003c\/p\u003e \u003cp\u003ePreparing for a Major Gift Initiative 117\u003c\/p\u003e \u003cp\u003eThe Solicitation Interview (How to Ask for a Major Gift) 127\u003c\/p\u003e \u003cp\u003eAfter the Solicitation 134\u003c\/p\u003e \u003cp\u003eSolicitation Training and Role-Playing 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Direct Response: Mail and Online 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcquisition Mailings 138\u003c\/p\u003e \u003cp\u003eRenew and Upgrade 141\u003c\/p\u003e \u003cp\u003eLapsed Donors 143\u003c\/p\u003e \u003cp\u003ePublic Relations and Information 144\u003c\/p\u003e \u003cp\u003eFrequency 145\u003c\/p\u003e \u003cp\u003eEnsuring Success 146\u003c\/p\u003e \u003cp\u003eElements of the Appeal Package 147\u003c\/p\u003e \u003cp\u003eMail Lists 155\u003c\/p\u003e \u003cp\u003eMail Preparation: What to Do In-House; What to Do with a Mail House 159\u003c\/p\u003e \u003cp\u003eSocial Media and Text-to-Give 163\u003c\/p\u003e \u003cp\u003eNewsletters—Print and Electronic—as Part of the Direct Response Program 164\u003c\/p\u003e \u003cp\u003eWebsites 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Telemarketing as a Relationship-Building Tool 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Law and Telephone Solicitation 169\u003c\/p\u003e \u003cp\u003eVolunteer Phone-a-Thon 170\u003c\/p\u003e \u003cp\u003eVolunteer Phone-a-Thon Overview 171\u003c\/p\u003e \u003cp\u003eVolunteer Recruitment 172\u003c\/p\u003e \u003cp\u003eOrientation 173\u003c\/p\u003e \u003cp\u003eManaging the Process 177\u003c\/p\u003e \u003cp\u003ePhone and Mail Campaign Coordination 179\u003c\/p\u003e \u003cp\u003eAd Hoc Volunteer Calls 179\u003c\/p\u003e \u003cp\u003eProfessional Telephone Solicitation Campaigns 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Special Event Fundraising, Cause-Related Marketing, and Crowdfunding 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpecial Events: Choosing the Event 184\u003c\/p\u003e \u003cp\u003eImplementing the Event 186\u003c\/p\u003e \u003cp\u003eCause-Related Marketing 189\u003c\/p\u003e \u003cp\u003eCrowdfunding 190\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Grants 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is a Grant? 193\u003c\/p\u003e \u003cp\u003eGovernment Grants and Contracts 194\u003c\/p\u003e \u003cp\u003eFoundations 195\u003c\/p\u003e \u003cp\u003eFoundation Research 196\u003c\/p\u003e \u003cp\u003eProject Development 197\u003c\/p\u003e \u003cp\u003eThe Application 198\u003c\/p\u003e \u003cp\u003eAcknowledgment and Reporting Requirements 201\u003c\/p\u003e \u003cp\u003eDonor-Advised Funds 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Planned Giving 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Planned Giving 203\u003c\/p\u003e \u003cp\u003eImportance of Planned Giving 203\u003c\/p\u003e \u003cp\u003eCharitable Gift Instruments—Ways of Giving 204\u003c\/p\u003e \u003cp\u003eDonor Education and the Planned-Giving Program 213\u003c\/p\u003e \u003cp\u003eEndowment Fund 219\u003c\/p\u003e \u003cp\u003eSample Marketing Plan for Charitable Gift Annuities 220\u003c\/p\u003e \u003cp\u003ePlanned-Giving Societies 224\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Capital and Endowment Campaigns 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRequirements for a Successful Campaign 225\u003c\/p\u003e \u003cp\u003eChronological Steps for Success 230\u003c\/p\u003e \u003cp\u003eBuilding Endowments 242\u003c\/p\u003e \u003cp\u003eInstitutional Differences 245\u003c\/p\u003e \u003cp\u003eCampaign Organization and Structure 249\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Human Resources 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Board of Directors 253\u003c\/p\u003e \u003cp\u003eThe Resource Development Staff 271\u003c\/p\u003e \u003cp\u003eVolunteers 278\u003c\/p\u003e \u003cp\u003eWorking with Consultants 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Successful Fundraising in Large and Small Nonprofits 289\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Every Fundraiser Should Monitor 290\u003c\/p\u003e \u003cp\u003eDecision Making 304\u003c\/p\u003e \u003cp\u003eSmall-Shop Fundraising 305\u003c\/p\u003e \u003cp\u003eThe Job—and the Joy—of Fundraising 306\u003c\/p\u003e \u003cp\u003eAbout the Authors 309\u003c\/p\u003e \u003cp\u003eAcknowledgments 311\u003c\/p\u003e \u003cp\u003eIndex 313\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eSTANLEY WEINSTEIN, ACFRE, EMBA,\u003c\/b\u003e retired as president of Stanley Weinstein \u0026amp; Co. Over forty-five years, he distinguished himself as a consultant, teacher, and author.\u003ci\u003e\u003c\/i\u003e He is founding director of Best Chance, a nonprofit organization assisting people released from prison. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAMELA BARDEN, DBA, CFRE,\u003c\/b\u003e is a distinguished instructor for UCLA Extension, adjunct professor at University of La Verne, a monthly contributor to \u003ci\u003enpENGAGE,\u003c\/i\u003e and a weekly columnist for \u003ci\u003eNonprofitPRO.\u003c\/i\u003e     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE WIDELY POPULAR GUIDE TO SUSTAINABLE NONPROFIT FUNDING—UPDATED AND EXPANDED\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Complete Guide to Fundraising Management\u003c\/i\u003e has been a cornerstone resource for executive directors, board members, staff, and volunteers at nonprofits for nearly two decades, and now this extensively updated new edition continues the tradition with the complete, authoritative information you expect on today's most successful practices.  \u003c\/p\u003e\u003cp\u003eWhether you're just entering the industry or need to refresh and expand your unique approach to fundraising, this comprehensive road map to repeatedly drawing higher contributions from a growing donor base goes beyond theory to present a tangible framework of high-payoff strategies for planning, assessing, and continually improving. Complete with a companion website featuring downloadable materials you can customize for real-world use, this \u003ci\u003eFourth Edition\u003c\/i\u003e taps the leading practitioners in the field to give you:  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBest practices for effectively optimizing your fundraising strategies with social media campaigning, Internet fundraising, and crowdsourcing\u003c\/li\u003e \u003cli\u003eReady-to-use checklists, up-to-date sample reports and budget information, and a variety of other tools for quickly selecting and implementing the most cost-effective fundraising strategies to reach your goals\u003c\/li\u003e \u003cli\u003eBig-picture guidance for establishing and developing a fundraising program, including timelines, action steps, and advice for nailing down a compelling case for support\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eGaining donor support has never been more competitive, and \u003ci\u003eThe Complete Guide to Fundraising Management\u003c\/i\u003e gives you everything you need to draw the ongoing funding your organization needs to accomplish its mission.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990192767205,"sku":"NP9781119289326","price":79.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119289326.jpg?v=1761786860","url":"https:\/\/k12savings.com\/es\/products\/the-complete-guide-to-fundraising-management-isbn-9781119289326","provider":"K12savings","version":"1.0","type":"link"}