{"product_id":"the-business-of-research-isbn-9781119546023","title":"The Business of Research","description":"\u003cp\u003eArchitectural research is being redefined in practice. Whereas once the value of a piece of research was solely measured by the number of citations it received by fellow academics, shifting funding models and new societal concerns are forcing academia to question its structure and this mode of evaluation. At the same time a wave of practitioners and new types of institutions, such as RMIT in Melbourne and the London School of Architecture (LSA), have been recasting architectural education and theoretical speculation within practice, turning the traditional architectural studio into a learning environment that adopts and adapts academic models, and starts to use architectural research as a potential source of business intelligence, as a means for self-generating future commissions and speculative opportunities that sometimes even shift the terrain of practice.\u003c\/p\u003e \u003cp\u003eThis new focus on research in practice is indicative of a profession redefining its relevance and scope. This is destabilising the traditional roles of academia and practice by questioning their deep-rooted separation and demanding a new definition of the term ‘research’ with one that is relevant to both parties. This issue features contributions from architectural thinkers, researchers and a number of practitioners who are recasting academic speculation within their own studios. This not only redefines what is meant by research and what forms it takes, but also how it creates value for them, their clients, for the discipline as a whole and for the ultimate users of their designs. This helps us to understand how research might be deemed valuable beyond a purely academic context. Moreover, it raises significant questions in terms of opportunities and risks that arise when research is recast into the less regimented realm of practice.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eContributors:\u003c\/b\u003e Daniel Davis, Lionel Devlieger, David Green, Harriet Harris, Rory Hyde, Lara Kinneir, James Soane, Ziona Strelitz, Leon van Schaik, John Zhang\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFeatured architects:\u003c\/b\u003e Assemble, DSDHA, Foster + Partners, Iredale Pedersen Hook, OMA, Public Practice and Superflux.\u003c\/p\u003e About the Guest-Editors \u003cp\u003eIntroduction: Embracing Research in the Business of Architecture\u003c\/p\u003e \u003cp\u003ePrologue: A Shared Practice\u003c\/p\u003e \u003cp\u003eResituated Research: Achieving Meaningful Impact on the Fault Line Between Academia and Practice\u003c\/p\u003e \u003cp\u003ePublic Planning Reimagined: Building Capacity and Agency\u003c\/p\u003e \u003cp\u003ePractise What You Preach: The University as a Common Ground Between Research and its Application\u003c\/p\u003e \u003cp\u003eSpanning Continuums: Addressing the Separation of Research and Practice in Architecture\u003c\/p\u003e \u003cp\u003eOut of Practice: Theoretical Speculations In and Out of the Business of Architecture\u003c\/p\u003e \u003cp\u003eMitigation of Shock: Post-Occupancy Anthropology\u003c\/p\u003e \u003cp\u003eHow Is It For You?: Building Design as Experienced by Users and Makers\u003c\/p\u003e \u003cp\u003eVertically Integrated Research: An Unusual Business Model\u003c\/p\u003e \u003cp\u003ePushing the Envelope: Innovation and Collaboration at Bloomberg’s New European Headquarters\u003c\/p\u003e \u003cp\u003eFor the Public Good: Rebuilding the Architectural Profession’s Social Contract\u003c\/p\u003e \u003cp\u003eResearch Infiltration: The Germination of Preoccupations\u003c\/p\u003e \u003cp\u003eDeconstructing Research: A Reverse-Engineering Methodology and Practice\u003c\/p\u003e \u003cp\u003eBuilding Practices: The Infrastructure of Materials Research\u003c\/p\u003e \u003cp\u003eTranslating Culture: Framing Indigenous Knowledge Through Architecture\u003c\/p\u003e \u003cp\u003eCollective Impressions of Smithson Plaza: Weaving History with the Present\u003c\/p\u003e \u003cp\u003eTowards a New Normal: The Blurred Landscape of Architectural Research in China\u003c\/p\u003e \u003cp\u003eCounterpoint: Less Grey, More Black and White: Architecture Needs a Consistent Platform in Research\u003c\/p\u003e \u003cp\u003eContributors\u003c\/p\u003e \u003cp\u003eWhat is Architectural Design?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDeborah Saunt \u003c\/b\u003eis a Director of DSDHA in London and an editorial board member of AD since 2009. She isanADAPT-r Fellow at RMIT and an Inter-Practice Year Director and Design Think Tank Leader at the London School of Architecture. She is also Visiting Professor at University of Navarra in Spain and a Commissioner for the Independent Transport Commission.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTom Greenall\u003c\/b\u003e is Associate Director at DSDHA.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eRoberta Marcaccio\u003c\/b\u003e is Head of Research and Communication at DSDHA.\u003c\/p\u003e \u003cp\u003eArchitectural research is being redefined in practice. Whereas once the value of a piece of research was solely measured by the number of citations it received by fellow academics, shifting funding models and new societal concerns are forcing academia to question its structure and this mode of evaluation. At the same time a wave of practitioners and new types of institutions, such as RMIT in Melbourne and the London School of Architecture (LSA), have been recasting architectural education and theoretical speculation within practice, turning the traditional architectural studio into a learning environment that adopts and adapts academic models, and starts to use architectural research as a potential source of business intelligence, as a means for self-generating future commissions and speculative opportunities that sometimes even shift the terrain of practice.\u003c\/p\u003e \u003cp\u003eThis new focus on research in practice is indicative of a profession redefining its relevance and scope. This is destabilising the traditional roles of academia and practice by questioning their deep-rooted separation and demanding a new definition of the term ‘research’ – one that is relevant to both parties. \u003ci\u003eThe Business of Research f\u003c\/i\u003eeatures contributions from architectural thinkers, researchers and a number of practitioners who are recasting academic speculation within their own studios. Their input not only redefines what is meant by research and what forms it takes, but also how it creates value for them, their clients, for the discipline as a whole and for the ultimate users of their designs. This helps us to understand how research might be deemed valuable beyond a purely academic context. Moreover, it raises significant questions in terms of opportunities and risks that arise when research is recast into the less regimented realm of practice.\u003c\/p\u003e \u003cp\u003eContributors: Anne Boddington, Alison Creba and Lionel Devlieger, Daniel Davis, David Green, Harriet Harriss, Rory Hyde, Lara Kinneir, James Soane, Ziona Strelitz, Leon van Schaik and John Zhang \u003c\/p\u003e \u003cp\u003eFeatured architects: Assemble, DSDHA, Foster + Partners, iredale pedersen hook, OMA\/AMO, Public Practice and Superflux.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990179365093,"sku":"NP9781119546023","price":35.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119546023.jpg?v=1761786807","url":"https:\/\/k12savings.com\/es\/products\/the-business-of-research-isbn-9781119546023","provider":"K12savings","version":"1.0","type":"link"}