{"product_id":"the-business-of-design-isbn-9781616890186","title":"The Business of Design","description":"\u003cb\u003e\"Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner.\"—\u003ci\u003eUSA Today\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Business of Design\u003c\/i\u003e debunks the myth that business sense and creative talent are mutually exclusive, providing the necessary tools to create and run a thriving business.\u003c\/b\u003e Keith Granet provides a comprehensive guide to running a design business, drawing on over thirty years of experience helping design professionals turn their passion into profit.\u003cbr\u003e\u003cbr\u003e•  Marketing and public relations\u003cbr\u003e•  Business and financial management\u003cbr\u003e•  Human resources\u003cbr\u003e•  Project Management\u003cbr\u003e•  Product Development\u003cbr\u003e\u003cbr\u003eGranet explains in detail all aspects of business design, tailored to creative industries, from forming a business plan, to billing, to website design, to learning how to say no to projects. Charts and graphics illuminate each process for a visual audience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIncludes case studies and interviews with successful design practices.\u003c\/b\u003e Each chapter is interwoven with stories and life lessons from Granet's work with over 400 design firms. Individual architects and designers who have made their mark share their experience in interviews, including John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier.\u003cbr\u003e\u003cbr\u003eA vibrant and enticing look at the business side of design practice, this graphically beautiful book is a comprehensive and accessible guide to creating a successful design business.","brand":"Princeton Architectural Press","offers":[{"title":"Default Title","offer_id":44896088621285,"sku":"NP9781616890186","price":40.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/es\/products\/the-business-of-design-isbn-9781616890186","provider":"K12savings","version":"1.0","type":"link"}