{"product_id":"the-bullseye-principle-isbn-9781119484714","title":"The Bullseye Principle","description":"\u003cp\u003e\u003cb\u003eCritical communication lessons for sustained corporate success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Bullseye Principle\u003c\/i\u003e is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling—it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today.\u003c\/p\u003e \u003cp\u003eThe success of any communication rests more on \u003ci\u003ehow\u003c\/i\u003e the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMaster the most challenging business interactions\u003c\/li\u003e \u003cli\u003eBecome more influential as a leader and communicator\u003c\/li\u003e \u003cli\u003eAdopt a 3-step methodology to collaborate more effectively\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eBuild your personal brand and executive presence toward sustained success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMost people believe that their communications skills are satisfactory for their jobs—most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion—where your communication fails, it has the capacity to affect the organization as a whole. \u003ci\u003eThe Bullseye Principle\u003c\/i\u003e helps you build a robust repertoire of communication skills that put you ahead of the pack.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eHit Your Mark 11\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUtilizing Intention to Maximize Message Impact\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Define Your Personal Brand 35\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEstablishing and Projecting Executive Presence\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Land the Job 59\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStrategic Interviewing Techniques to Get You Hired\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Communicate Like a Leader 83\u003c\/p\u003e \u003cp\u003e\u003ci\u003eInfluencing Emotion through Style, and Delivery\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Inspire and Motivate Others 105\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEngaging Workers and Leading a Team through Change\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Build Relationships 129\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMaking Connections, Establishing Trust and Earning Respect\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Create a Memorable Narrative 155\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLeveraging the Power of Storytelling in Business\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Handle Difficult Conversations 179\u003c\/p\u003e \u003cp\u003e\u003ci\u003eProviding Feedback, Managing Emotions, and Speaking in the Moment\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Run Killer Meetings 203\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFacilitating Like a Pro to Get Results\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Make the Sale 225\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBeing Assertive, Influencing Others, and Preparing to Engage\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eNotes 245\u003c\/p\u003e \u003cp\u003eGlossary of Terms 269\u003c\/p\u003e \u003cp\u003eAcknowledgments 275\u003c\/p\u003e \u003cp\u003eAbout the Authors 279\u003c\/p\u003e \u003cp\u003eIndex 283\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDAVID LEWIS\u003c\/b\u003e and \u003cb\u003eG. RILEY MILLS\u003c\/b\u003e are cofounders of Pinnacle Performance Company, a global communication skills training firm that teaches The Pinnacle Method™ to thousands of professionals each year. Lewis is a former Fortune 500 executive, film producer and screen actor. Mills is a regular speaker and award-winning writer with twenty years of professional acting experience.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe Bullseye Principle\u003c\/i\u003e is your complete guide to the award-winning, three-step process to influencing others through engaging and persuasive communication. This acclaimed methodology uses the same techniques that professional actors have utilized for centuries to appear confident, credible and compelling to their audiences. Now, in this step-by-step guide to The Pinnacle Method™, you can get what you want by becoming an intention-based communicator.\u003c\/p\u003e \u003cp\u003eWay too often, we make unconscious assumptions about how our audience perceives us when we communicate. By not paying attention to such critical conveyors as voice, message, and body language, the point of our communication often falls short or is lost all together. The intuitive methodology inside gives you a robust toolset of performer-based secrets to use in a psychologically grounded approach to influencing your audience’s behavior in meetings, during presentations or while interviewing for a job. \u003c\/p\u003e\u003cp\u003eDavid Lewis and G. Riley Mills are two innovators who have brilliantly combined proficiencies in acting and corporate management to create an empowering system of communication that is the heart of their internationally-recognized firm Pinnacle Performance Company. This timely follow-up to their widely-popular \u003ci\u003eThe Pin Drop Principle\u003c\/i\u003e fully updates the real-world examples of how this unique methodology is used by leading organizations across the globe to inspire behavior change by influencing emotion. \u003c\/p\u003e\u003cp\u003eDetermine what you need from your audience and deliver the message that’ll get it for you with \u003ci\u003eThe Bullseye Principle. \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eFor more information, please visit \u003cb\u003ewww.pinper.com.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“This book has a wealth of practical advice and practices for people who want to make an impact through being authentic and effective communicators.” \u003cbr\u003e\u003cb\u003e—Patrick Boyle,\u003c\/b\u003e Chief Learning Officer, Underwriters Laboratories \u003c\/p\u003e\u003cp\u003e“Lewis and Mills’ understanding of communication and its influence on human relations is masterful. \u003ci\u003eThe Bullseye Principle\u003c\/i\u003e is a MUST for anyone tasked with leading...and a must not-miss for everyone else!” \u003cbr\u003e\u003cb\u003e—Gernot Schulz,\u003c\/b\u003e internationally acclaimed conductor, and former conductor for the Berlin Philharmonic Orchestra\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990179070181,"sku":"NP9781119484714","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119484714.jpg?v=1761786808","url":"https:\/\/k12savings.com\/es\/products\/the-bullseye-principle-isbn-9781119484714","provider":"K12savings","version":"1.0","type":"link"}