{"product_id":"the-book-publishers-handbook-isbn-9781646048380","title":"The Book Publisher's Handbook","description":"\u003cb\u003eDemystify the publishing industry and learn everything you need to know, from business factors like inventory and cashflow to the minute details of book editing, design, and production, to become a successful book publisher.\u003c\/b\u003eThe book publishing world can be a daunting, confusing place, often filled with more questions than answers. If you’re interested in self-publishing, what platforms should you use and how do you market your book to the right target audience? If you’re launching your own publishing company, how do you create a P\u0026amp;L (profit and loss) statement to ensure your books and broader strategy remain profitable?\u003cbr\u003e\u003cbr\u003e Find all these answers and more in \u003ci\u003eThe Book Publisher’s Handbook\u003c\/i\u003e, a comprehensive resource for both aspiring and established independent publishers who want to master the ins and outs of the publishing process. This guide offers clear and actionable advice and equips you with the tools and knowledge needed to succeed in today’s ever-changing publishing landscape. Inside you’ll find:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEssential tips on how to format manuscripts based on genre, including proper formatting, clean pagination, and professional presentation\u003c\/li\u003e\n\u003cli\u003eA breakdown of critical industry terms like royalties, advances, and distribution, and commonly used acronyms like ISBN, CIP, POD, and BISAC\u003c\/li\u003e\n\u003cli\u003eComprehensive information on printing and production, including print-on-demand vs. traditional printing, paper types, trim sizes, binding methods, and color specifications\u003c\/li\u003e\n\u003cli\u003eHow wholesale discounts and book returns affect your bottom line\u003c\/li\u003e\n\u003cli\u003eProven book cover design strategies—typography, imagery, and layout—and how to collaborate with designers\u003c\/li\u003e\n\u003cli\u003eTraditional and digital book marketing tactics, including social media for authors, email lists, and book tours\u003c\/li\u003e\n\u003cli\u003eA complete overview of publishing contracts, copyright, and intellectual property\u003c\/li\u003e\n\u003cli\u003eHow to manage subsidiary rights, translations, foreign rights, and adaptations\u003c\/li\u003e\n\u003cli\u003eAnd so much more!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ci\u003eThe Book Publisher’s Handbook\u003c\/i\u003e is your step-by-step guide to building a successful, sustainable book publishing business—from manuscript to market.","brand":"Ulysses Press","offers":[{"title":"Default Title","offer_id":48241708302565,"sku":"NP9781646048380","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781646048380_9fc860cd-daaa-40e8-8a9b-26f35e11102d.jpg?v=1771872735","url":"https:\/\/k12savings.com\/es\/products\/the-book-publishers-handbook-isbn-9781646048380","provider":"K12savings","version":"1.0","type":"link"}