{"product_id":"the-book-of-entrepreneurs-wisdom-isbn-9780471345091","title":"The Book of Entrepreneurs' Wisdom","description":"Praise for The Book of Entrepreneurs' Wisdom \"A great tool, not just for entrepreneurs,but for anyone trying to improve their business skills. It sure would have been nice to have had this book twenty-three years ago!\" -Jim McCann, President, 1-800-Flowers Pearls from The Book of Entrepreneurs Wisdom \"The secret to success: Plunge into the uncomfortable, push, or be lucky enough to have someone push you, beyond your fears and your sense of limitations.\" -Barry Diller \"I sometimes feel like I'm behind the wheel of a racecar. I need to keep my eyes on the horizon, but I also need to keep my attention on the rear-view mirror to see who's gaining on me.\" -Steve Case \"A business which starts off quickly, makes money at once, and seems to be in every respect a gold mine, often does not last long.\" -Harvey Firestone \"Did I want to risk an embarrassing and costly failure? Absolutely.\" -Michael BloombergDies ist der vierte Band in der populären Wisdom-Reihe. Die Vorgängerbände behandelten die Themen Business-, Leadership- und Investment Wisdom. Dieser neue Band zum Thema Entrepreneurs' Wisdom ist eine Sammlung von 50 Reden, Essays, Anekdoten und anderen Schriften über das Unternehmertum, die von legendären Meistern ihres Fachs stammen. Persönlichkeiten wie Richard Branson, Barry Diller und Michael Dell geben hier in eigenen Worten Ratschläge, Inspiration und Erfahrung weiter. Die Beiträge sind nach Themen gegliedert, so daß der Leser leicht Information zu bestimmten Themen finden kann, wobei es zu jedem Thema eine Einführung mit wichtigen Hintergrundinformationen über den Autor gibt. Diskutiert werden u.a.: die Grundvoraussetzungen für einen Unternehmer, die Anlaufphase, strategische Planung, Image und Warenzeichen, Verkauf, Ratschläge von Erfindern, die ihr eigenes Unternehmen gegründet haben, Risikokapital und Börsengang, Management eines expandierenden Unternehmens. (10\/99) THE START-UP.\u003cbr\u003e \u003cbr\u003e Michael Bloomberg: I Love Mondays.\u003cbr\u003e \u003cbr\u003e Harvey S. Firestone: Starting the Company.\u003cbr\u003e \u003cbr\u003e Andy Kessler: Go Ahead-Jump!\u003cbr\u003e \u003cbr\u003e Kim Polese: A Tech Dream Comes True.\u003cbr\u003e \u003cbr\u003e Norm Brodsky: The Three Criteria for a Successful New Business.\u003cbr\u003e \u003cbr\u003e Doris Drucker: Mrs. Drucker Starts a Business.\u003cbr\u003e \u003cbr\u003e THE MAVERICK ELEMENT AND OTHER QUALITIES.\u003cbr\u003e \u003cbr\u003e Warren Avis: Are You a Gunslinger?\u003cbr\u003e \u003cbr\u003e Barry Diller: The Discomfort Zone.\u003cbr\u003e \u003cbr\u003e Wally Amos: The Power in Commitment.\u003cbr\u003e \u003cbr\u003e Andrew Carnegie: The Crucial Question.\u003cbr\u003e \u003cbr\u003e Lillian Vernon: The Successful Entrepreneur's Toolkit.\u003cbr\u003e \u003cbr\u003e Mark H. McCormack: For Entrepreneurs Only.\u003cbr\u003e \u003cbr\u003e VENTURE CAPITAL, LBOS, AND GOING PUBLIC.\u003cbr\u003e \u003cbr\u003e Tom Monaghan: Bankers Are the Keepers of the Keys.\u003cbr\u003e \u003cbr\u003e Conrad Hilton: A Million-Dollar Mountain and a Red Hat.\u003cbr\u003e \u003cbr\u003e Irene Smith: Money: The Truth about Financing a Growing Small Business.\u003cbr\u003e \u003cbr\u003e Arthur Rock: Strategy versus Tactics from a Venture Capitalist.\u003cbr\u003e \u003cbr\u003e Henry R. Kravis: LBOs Can Help Restore America's Competitive Edge.\u003cbr\u003e \u003cbr\u003e An Wang: Going Public.\u003cbr\u003e \u003cbr\u003e RISK AND STRATEGY.\u003cbr\u003e \u003cbr\u003e Richard Branson: Risk Taking.\u003cbr\u003e \u003cbr\u003e Scott McNealy: A Winning Business Model for the 1990s.\u003cbr\u003e \u003cbr\u003e Simon Ramo: The Technique of Anticipation.\u003cbr\u003e \u003cbr\u003e Dave Thomas: The Secrets of Sniffing Around.\u003cbr\u003e \u003cbr\u003e J. C. Penney: Why a Buyer's Market Hasn't Changed Our Plans.\u003cbr\u003e \u003cbr\u003e Victor Kiam: Remington's Marketing and Manufacturing Strategies.\u003cbr\u003e \u003cbr\u003e Franklin A. Seiberling: Buying or Selling -\u003cbr\u003e Which Counts Most?\u003cbr\u003e \u003cbr\u003e Steve Case: Ten Commandments for Building the Medium.\u003cbr\u003e \u003cbr\u003e INVENTORS TURNED ENTREPRENEURS.\u003cbr\u003e \u003cbr\u003e Henry Ford: How I Made a Success of My Business.\u003cbr\u003e \u003cbr\u003e Steven P. Jobs: When We Invented the Personal Computer...\u003cbr\u003e \u003cbr\u003e George Eastman: Make the Camera as Convenient as the Pencil.\u003cbr\u003e \u003cbr\u003e Edwin H. Land: In the Creator's Mind.\u003cbr\u003e \u003cbr\u003e Nolan Bushnell: To Win the Business Game, Do What You Know.\u003cbr\u003e \u003cbr\u003e Benjamin Franklin: Advice to a Young Tradesman.\u003cbr\u003e \u003cbr\u003e Clarence Birdseye: If I Were Twenty-One.\u003cbr\u003e \u003cbr\u003e BRANDING, IMAGE, AND SELLING.\u003cbr\u003e \u003cbr\u003e Howard M. Schultz: The Best Way to Build a Brand.\u003cbr\u003e \u003cbr\u003e Colonel Harland Sanders: The Making of a Colonel.\u003cbr\u003e \u003cbr\u003e Akio Morita: Moving Up in Marketing by Getting Down to Basics.\u003cbr\u003e \u003cbr\u003e Marquis M. Converse: My Test of Good Management.\u003cbr\u003e \u003cbr\u003e John H. Johnson: Breaking Through the Ad Barrier.\u003cbr\u003e \u003cbr\u003e Michael S. Dell: Service Sells.\u003cbr\u003e \u003cbr\u003e Al Neuharth: Showmanship and Salesmanship.\u003cbr\u003e \u003cbr\u003e P. T. Barnum: The American Museum.\u003cbr\u003e \u003cbr\u003e ENTREPRENEURIAL MANAGEMENT.\u003cbr\u003e \u003cbr\u003e Alfred C. Fuller: The Need for Controls.\u003cbr\u003e \u003cbr\u003e Debbi Fields: My Style.\u003cbr\u003e \u003cbr\u003e H. Ross Perot: Change Is Fun.\u003cbr\u003e \u003cbr\u003e Philip Knight: Global Manufacturing: The Nike Story Is Just Good Business.\u003cbr\u003e \u003cbr\u003e Anita Roddick: Four-Letter Words!\u003cbr\u003e \u003cbr\u003e Anita F. Brattina: The Diary of a Small Business Owner.\u003cbr\u003e \u003cbr\u003e Thomas J. Watson: To Make a Business Grow -\u003cbr\u003e Begin Growing Men.\u003cbr\u003e \u003cbr\u003e PERSONAL STORIES.\u003cbr\u003e \u003cbr\u003e Herman W. Lay: Your Own Business.\u003cbr\u003e \u003cbr\u003e Ben Cohen and Jerry Greenfield: Bagels, Ice Cream, or...Pizza?\u003cbr\u003e \u003cbr\u003e Joseph C. Wilson: The Product Nobody Wanted.\u003cbr\u003e \u003cbr\u003e Kenneth H. Olsen: Digital Equipment Corporation: The First Twenty-Five Years.\u003cbr\u003e \u003cbr\u003e Samuel Goldwyn: You Can Always Do Better.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Credits and Sources.\u003cbr\u003e \u003cbr\u003e Chronology.\u003cbr\u003e \u003cbr\u003e Author Index.\u003cbr\u003e \u003cbr\u003e Companies Founded, Cofounded, Or Managed by Authors.\u003cbr\u003e \u003cbr\u003e Index. \"This is classical and fascinating material that should be widely read by aspiring (and practising) entrepreneurs.\" (Long Range Planning, Vol 35, 2000) \u003cp\u003e\u003cb\u003ePETER KRASS\u003c\/b\u003e is a freelance writer and editor living in New Hampshire. He has contributed extensively to \u003ci\u003eInvestor’s Business Daily\u003c\/i\u003e. His other books include \u003ci\u003eThe Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry, The Book of Leadership Wisdom: Classic Writings by Legendary Business Leaders,\u003c\/i\u003e and \u003ci\u003eThe Book of Investing Wisdom: Classic Writings by Great Stock-Pickers and Legends of Wall Street\u003c\/i\u003e, all published by Wiley. \u003c\/p\u003e  \u003cp\u003eNot everyone can start a new business and turn it into a success. Though many have gotten ideas off the ground, few have kept them afloat. While many have opened doors to budding ventures, few have been able to keep them open. And while many have begun freshman businesses, few are true entrepreneurs. What does it take to join this elite rank? \u003c\/p\u003e \u003cp\u003eThe answer may well best be found from those who know firsthand—the fortunate few who have taken the lightbulbs in their heads and made them shine: pioneers like Henry Ford, George Eastman, Kim Polese, Col. Harland Sanders, Lillian Vernon, Warren Avis, Richard Branson, Dave Thomas, and Steve Jobs. Now, \u003ci\u003eThe Book of Entrepreneurs’ Wisdom\u003c\/i\u003e affords you an unprecedented opportunity to hear—in their own words—what these legends have had to say on the topic of entrepreneurship.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Book of Entrepreneurs’ Wisdom\u003c\/i\u003e brings together the essays and speeches of more than fifty pioneers, past and present. From starting up to creating marketing strategies, from taking risks to building brand identity, the writings contained here span the entire spectrum of essential entre-preneurial issues. For example, Wally “Famous” Amos talks about the power in commitment and Lillian Vernon presents her entrepreneur’s toolkit.  \u003c\/p\u003e\u003cp\u003eFor easy reference, the essays contained in \u003ci\u003eThe Book of Entrepreneurs’ Wisdom\u003c\/i\u003e are organized into eight categories, covering the start-up process; the maverick element; venture capital, LBOs, and going public; risk and strategy; inventors turned entrepreneurs; branding, image, and selling; entrepreneurial management; and personal stories. Each essay is preceded by a brief introduction that places it in historical perspective and offers interesting and insightful information about its author’s life and career. And throughout each essay, passages have been highlighted that call attention to each contributor’s most pithy, profound, or quirky ideas.  \u003c\/p\u003e\u003cp\u003eOffering timeless wisdom from the most successful entrepreneurs ever, \u003ci\u003eThe Book of Entrepreneurs’ Wisdom\u003c\/i\u003e is must reading for anyone looking to join the venerable rank of these gunslingers, explorers, pioneers, and thrill seekers.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990176547045,"sku":"NP9780471345091","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471345091.jpg?v=1761786797","url":"https:\/\/k12savings.com\/es\/products\/the-book-of-entrepreneurs-wisdom-isbn-9780471345091","provider":"K12savings","version":"1.0","type":"link"}