{"product_id":"the-book-of-business-wisdom-isbn-9780471165125","title":"The Book of Business Wisdom","description":"From Henry Ford and Andrew Carnegie, to Lee Iacocca and David Ogilvy, this dynamic anthology includes 54 essays and speeches on business success, from some of the greatest business leaders of all times. Designed for easy-reference, it features sections on leadership, management, entrepreneurship, and more. Notable quotes are called out in larger type in each article. Finally, two indexes cross-reference authors alphabetically and chronologically.Stellen Sie sich vor, Sie könnten mit 57 der bedeutendsten Unternehmerpersönlichkeiten über erfolgreiches Unternehmertum diskutieren. Hier haben Sie die einmalige Gelegenheit dazu: Andrew Carnegie, David Ogilvy, Bernard Baruch, P.T. Barnum und Carl Icahn - um nur einige zu nennen - plaudern für Sie aus dem \"Nähkästchen\" und geben Ihnen einen Einblick in das gesamte Spektrum der Unternehmenswelt, angefangen bei der Frage, wie man Unternehmer wird bis hin zum Thema, wie man als einzelner Unternehmer seinen Platz in der Welt der großen Gesellschaften behauptet. Jedem Eintrag sind einleitende Informationen zu Leben und Karriere der betreffenden Unternehmerpersönlichkeit vorangestellt. (10\/97) Partial table of contents:\u003cbr\u003e \u003cbr\u003e HOW TO GET AHEAD.\u003cbr\u003e \u003cbr\u003e The Road to Business Success (A. Carnegie).\u003cbr\u003e \u003cbr\u003e They Won't Think (T. Edison).\u003cbr\u003e \u003cbr\u003e THE IMPORTANCE OF CHARACTER.\u003cbr\u003e \u003cbr\u003e What I Have Learned about Men (H. Firestone).\u003cbr\u003e \u003cbr\u003e The Character of the Businessman (H. Luce).\u003cbr\u003e \u003cbr\u003e THE DYNAMICS OF LEADERSHIP.\u003cbr\u003e \u003cbr\u003e Leadership (D. Ogilvy).\u003cbr\u003e \u003cbr\u003e Lessons for Success (J. Welch).\u003cbr\u003e \u003cbr\u003e THE ESSENTIALS OF GOOD MANAGEMENT.\u003cbr\u003e \u003cbr\u003e The Most Important Thing I Ever Learned about Management (A. Sloan).\u003cbr\u003e \u003cbr\u003e More on Good Management (L. Iacocca).\u003cbr\u003e \u003cbr\u003e SELLING SKILLS AND CUSTOMER FOCUS.\u003cbr\u003e \u003cbr\u003e You in a Career of Selling (R. Woodruff).\u003cbr\u003e \u003cbr\u003e MAINTAINING INDIVIDUALITY IN THE CORPORATE WORLD.\u003cbr\u003e \u003cbr\u003e The Hat of the Student (W. Rockwell).\u003cbr\u003e \u003cbr\u003e The Modern Corporation (G. Perkins).\u003cbr\u003e \u003cbr\u003e GUNSLINGERS AND THE ENTREPRENEURIAL SPIRIT.\u003cbr\u003e \u003cbr\u003e What I Learned about Business (H. Ford).\u003cbr\u003e \u003cbr\u003e The Art of Money-Getting (P. Barnum).\u003cbr\u003e \u003cbr\u003e PHILOSOPHY FROM WALL STREET.\u003cbr\u003e \u003cbr\u003e My Investment Philosophy (B. Baruch).\u003cbr\u003e \u003cbr\u003e What Makes Me Tick?\u003cbr\u003e \u003cbr\u003e (C. Icahn).\u003cbr\u003e \u003cbr\u003e Chronology.\u003cbr\u003e \u003cbr\u003e Author Index.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Credits and Sources.\u003cbr\u003e \u003cbr\u003e Index.  \"Dieses Buch wird dazu beitragen, daß einer neuen Generation von Unternehmern und Geschäftsleuten ein Jahrhundert der Erfahrungen und Ideen in Fleisch und Blut übergeht... Vor allem wird es vielleicht helfen, den Amerikanischen Traum wiederzubeleben.\" Peter G. Peterson (Präsident der Blackstone Group; früherer U.S. Secretary of Commerce)\u003cbr\u003e \"Diese ernsthafte, gut recherchierte Anthologie sollte im Schrank eines jeden stehen, der nach einer Führungsposition im Geschäftsleben strebt oder sich für die Hintergründe interessiert.\" (R. D. Kennedy, Präsident und Geschäftsführer der Union Carbide) PETER KRASS is a freelance writer and editor living in Connecticut. Andrew Grove, Lee Iacocca, P. T. Barnum, Muriel Siebert, Jack Welch, Andrew Carnegie, Henry Ford, and John D. Rockefeller. Imagine the priceless advice you could reap from these immortals of the business world. The Book of Business Wisdom offers you the opportunity to share the insights and wisdom of more than 50 of the greatest business minds that ever lived. Never before have the writings of such a large and diverse group of business heroes been collected between the covers of a single book. In The Book of Business Wisdom, more than 50 business legends, past and present, share their passion for excellence and their views on success in business. You'll hear from Andrew Carnegie and Victor Kiam about the road to business success, David Ogilvy and Bichard Sears on leadership, Carl Icahn and Bernard Baruch on what it takes to succeed on the Street, and Mary Kay and John H. Johnson on connecting with customers, just to name a few. For easy reference, the 54 essays featured in The Book of Business Wisdom are organized into eight categories, covering how to get ahead, character, leadership, management, selling and customer service, individuality, entrepreneurship, and investing. Throughout the book, pearls of wisdom from each contributor have been highlighted to draw attention to some of the more memorable and quirky ideas. Each essay is preceded by a brief; introduction that offers interesting and insightful information about its author's life and career, and places the essay in historical perspective. A collection of timeless and universal essays from the sharpest business minds ever, The Book of Business Wisdom is an indispensable source of ideas and inspiration for everyone who wants to succeed. \"This serious and well-researched anthology should be in the personal library of anyone who aspires to or desires insight into business leadership\" -R. D. Kennedy former Chairman and CEO, Union Carbide Corp.\u003cbr\u003e \u003cbr\u003e \"A very useful collection which points up the size, scope, boldness, and ever-changing nature of American business and its legendary leaders. The essays are informative, provocative, useful, inspiring, and sometimes funny. In an age when endlessly new information flickers across our computer screens, it is satisfying to hold something that deserves to be bound in leather.\" -Glen L. Urban, Dean Sloan School of Management, MIT\u003cbr\u003e \u003cbr\u003e \"This book is a way of getting a century of ideas and experience into the bloodstream of a new generation of entrepreneurs and businesspeople. Perhaps, most of all, it will help revivify the American Dream:\" -Peter G. Peterson, Chairman The Blackstone Group former U.S. Secretary of Commerce Andrew Grove, Lee Iacocca, P. T. Barnum, Muriel Siebert, Jack Welch, Andrew Carnegie, Henry Ford, and John D. Rockefeller. Imagine the priceless advice you could reap from these immortals of the business world. The Book of Business Wisdom offers you the opportunity to share the insights and wisdom of more than 50 of the greatest business minds that ever lived. Never before have the writings of such a large and diverse group of business heroes been collected between the covers of a single book.\u003cbr\u003e \u003cbr\u003e In The Book of Business Wisdom, more than 50 business legends, past and present, share their passion for excellence and their views on success in business. You'll hear from Andrew Carnegie and Victor Kiam about the road to business success, David Ogilvy and Richard Sears on leadership, Carl Icahn and Bernard Baruch on what it takes to succeed on the Street, and Mary Kay and John H. Johnson on connecting with customers, just to name a few.\u003cbr\u003e \u003cbr\u003e For easy reference, the 54 essays featured in The Book of Business Wisdom are organized into eight categories, covering how to get ahead, character, leadership, management, selling and customer service, individuality, entrepreneurship, and investing. Throughout the book, pearls of wisdom from each contributor have been highlighted to draw attention to some of the more memorable and quirky ideas. Each essay is preceded by a brief introduction that offers interesting and insightful information about its author's life and career, and places the essay in historical perspective.\u003cbr\u003e \u003cbr\u003e A collection of timeless and universal essays from the sharpest business minds ever, The Book of Business Wisdom is an indispensable source of ideas and inspiration for everyone who wants to succeed.\u003cbr\u003e \u003cbr\u003e \"This book is a delight to read and a revelation. It contains a wealth of wisdom about how to succeed not just in business, but in life.\" --Daniel P. Tully Chairman of the Board, Merrill Lynch \u0026amp; Co., Inc.\u003cbr\u003e \u003cbr\u003e Lee Iacocca: \"If you make believe that 10 guys in pin-striped suits are back in kindergarten class playing with building blocks, you'll get a rough idea of what life in a corporation is like.\"\u003cbr\u003e \u003cbr\u003e Andrew Carnegie: \"Boss your boss just as soon as you can; try it on early. There is nothing he will like so well if he is the right kind of boss. If he is not, he is not the man for you to remain with -- leave him whenever you can, even at a present sacrifice, and find one capable of discerning genius.\"\u003cbr\u003e \u003cbr\u003e Malcolm Forbes: \"A big shot who has never laid an egg . . . is in the position of a hen under a similar handicap, about to be made a meal of.\" bl12\u003cbr\u003e \u003cbr\u003e Muriel Siebert: \"Everyone said that the reason there had never been a woman on the floor of the Stock Exchange before was because no lady could stand the language. So I learned the language.\"\u003cbr\u003e \u003cbr\u003e \"This serious and well-researched anthology should be in the personal library of anyone who aspires to or desires insight into business leadership.\" --R. D. Kennedy former Chairman and CEO, Union Carbide Corp.\u003cbr\u003e \u003cbr\u003e \"A very useful collection which points up the size, scope, boldness, and ever-changing nature of American business and its legendary leaders. The essays are informative, provocative, useful, inspiring, and sometimes funny. In an age when endlessly new information flickers across our computer screens, it is satisfying to hold something that deserves to be bound in leather.\" --Glen L. Urban, Dean Sloan School of Management, MIT\u003cbr\u003e \u003cbr\u003e \"This book is a way of getting a century of ideas and experience into the bloodstream of a new generation of entrepreneurs and businesspeople. Perhaps, most of all, it will help revivify the American Dream.\" --Peter G. Peterson, Chairman The Blackstone Group former U.S. Secretary of Commerce","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990176809189,"sku":"NP9780471165125","price":63.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471165125.jpg?v=1761786797","url":"https:\/\/k12savings.com\/es\/products\/the-book-of-business-wisdom-isbn-9780471165125","provider":"K12savings","version":"1.0","type":"link"}