{"product_id":"the-bombardier-story-isbn-9781118482940","title":"The Bombardier Story","description":"\u003cb\u003eThe story of the company that was founded by the inventor of the snowmobile\u003c\/b\u003e \u003cp\u003eIn 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe fascinating story of the world's largest rail manufacturer for both railway and subway\u003c\/li\u003e \u003cli\u003eReveals why Bombardier Inc. is a multi-faceted global company yet nobody knows their name \u003c\/li\u003e \u003cli\u003eWritten by Larry MacDonald the author of Nortel Network\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Bombardier Story\u003c\/i\u003e shows how invention and entrepreneurship, management and leadership, smooth succession planning, and turnaround and acquisition built this global powerhouse.\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eA Brief History of Bombardier Inc. xi\u003c\/p\u003e \u003cp\u003ePreface xix\u003c\/p\u003e \u003cp\u003eIntroduction: The Rise of a Corporation 1\u003c\/p\u003e \u003cp\u003eA Meteoric Rise 1\u003c\/p\u003e \u003cp\u003eThe Architects of Success 6\u003c\/p\u003e \u003cp\u003eBombardier Today 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1:  Joseph-Armand Starts a Company: The 1940s and 1950s 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHumble Beginnings 15\u003c\/p\u003e \u003cp\u003eThe Bombardier Snowmobile 16\u003c\/p\u003e \u003cp\u003eInventions and Innovations 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: The Ski-Doo Adventure: The Golden Age of the 1960s 34\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Family Takes Over 34\u003c\/p\u003e \u003cp\u003eA Marketing Renewal 39\u003c\/p\u003e \u003cp\u003eSki-Doo Fever 42\u003c\/p\u003e \u003cp\u003eVertical Integration 46\u003c\/p\u003e \u003cp\u003eThe First Sea-Doo 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Diversify or Die: The 1970s 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Challenging Decade 55\u003c\/p\u003e \u003cp\u003eTaking a New Turn: Rail Transportation 59\u003c\/p\u003e \u003cp\u003eThe Montreal Subway 61\u003c\/p\u003e \u003cp\u003eThe Acquisition of MLW-Worthington 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: The Deal of the Century: The New York City Subway (1982) 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Golden Opportunity 73\u003c\/p\u003e \u003cp\u003eA Contested Victory 78\u003c\/p\u003e \u003cp\u003eThe Tools for Success 84\u003c\/p\u003e \u003cp\u003eThe Royer Way of Doing Things 86\u003c\/p\u003e \u003cp\u003eThe BMS 91\u003c\/p\u003e \u003cp\u003eA Major Breakthrough 97\u003c\/p\u003e \u003cp\u003eTempest in a Teapot 101\u003c\/p\u003e \u003cp\u003eThe Value of Proven Technologies 104\u003c\/p\u003e \u003cp\u003eA Welcome Boost 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: New Frontiers: Transportation in the 1980s and 1990s 110\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe North American Market 110\u003c\/p\u003e \u003cp\u003eFull Speed Ahead 112\u003c\/p\u003e \u003cp\u003eA Rocky Start for the LRC 114\u003c\/p\u003e \u003cp\u003eThe Vagaries of High-Speed in America 117\u003c\/p\u003e \u003cp\u003eThe Disney Monorail 124\u003c\/p\u003e \u003cp\u003eThe Acquisition of UTDC 125\u003c\/p\u003e \u003cp\u003eCapturing the European Market 129\u003c\/p\u003e \u003cp\u003eThe Chunnel Odyssey 133\u003c\/p\u003e \u003cp\u003eTaking Over by Storm: From Talbot to Adtranz 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Aerospace Takes Off 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Bold Move 145\u003c\/p\u003e \u003cp\u003eEarly Attempts to Diversify: The Automotive Sector 149\u003c\/p\u003e \u003cp\u003eThe Acquisition of Canadair (1986) 151\u003c\/p\u003e \u003cp\u003eGood Things Come in Threes: Shorts, Learjet, and de Havilland 156\u003c\/p\u003e \u003cp\u003ePortrait of a Turnaround Artist 165\u003c\/p\u003e \u003cp\u003ePower in Numbers: Synergizing Operations 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Revolution in the Sky: The Move Toward Regional Jets 176\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rise of Airline Hubs 176\u003c\/p\u003e \u003cp\u003eFrom Challenger to CRJ 179\u003c\/p\u003e \u003cp\u003eA New Captain Steers Aerospace Group 186\u003c\/p\u003e \u003cp\u003eBombardier Takes Off 192\u003c\/p\u003e \u003cp\u003eDogfight in the Clouds 196\u003c\/p\u003e \u003cp\u003eInside the Pro-ex Saga 201\u003c\/p\u003e \u003cp\u003eAn Affair of State 205\u003c\/p\u003e \u003cp\u003eGovernment Support 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Spreading Its Wings 216\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Global Express Business Jet (1991–1996) 216\u003c\/p\u003e \u003cp\u003eDiversification Delivers 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Two Turbulent Decades at Valcourt 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ski-Doo Loses Speed 231\u003c\/p\u003e \u003cp\u003ePierre Beaudoin and the Return of the Sea-Doo (1988) 233\u003c\/p\u003e \u003cp\u003eExtreme Snowmobiling and Innovation 238\u003c\/p\u003e \u003cp\u003eAcquisition of Outboard Marine Corporation (2001) 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Lessons in Strategic Governance 244\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Éminence Grise 244\u003c\/p\u003e \u003cp\u003eDecentralization 248\u003c\/p\u003e \u003cp\u003eManagement Tools 253\u003c\/p\u003e \u003cp\u003eAn Evolving Structure 256\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Handing Over the Reins 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRobert Brown Takes Charge 259\u003c\/p\u003e \u003cp\u003eThe Impact of September 2001 264\u003c\/p\u003e \u003cp\u003eTellier Joins Bombardier 265\u003c\/p\u003e \u003cp\u003eAn Unexpected Comeback 270\u003c\/p\u003e \u003cp\u003ePierre Takes the Helm and CSeries Aircraft Takes Off 273\u003c\/p\u003e \u003cp\u003eLaurent Beaudoin’s Legacy 276\u003c\/p\u003e \u003cp\u003eEndnotes 279\u003c\/p\u003e \u003cp\u003eIndex 293\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eLarry MacDonald\u003c\/b\u003e is a business journalist who writes for \u003ci\u003eThe Globe and Mail\u003c\/i\u003e, \u003ci\u003eCanadian Business\u003c\/i\u003e, \u003ci\u003eMoneySense\u003c\/i\u003e and other publications. He is also the author of two other books, \u003ci\u003eOutperforming the Market\u003c\/i\u003e (ECW Press, 1998) and \u003ci\u003eNortel Networks\u003c\/i\u003e (John Wiley \u0026amp; Sons, 2000).   \u003c\/p\u003e\u003cp\u003eIn the early 1970s, the Ski-Doo snowmobile accounted for over 90 percent of Bombardier’s revenue (one model was so popular that Canada Post even produced a commemorative stamp). But the rest of the 1970s were stormy times for Bombardier as rising energy prices, a maturing snowmobile market, and major economic forces sent the entire industry into a downward spiral. \u003ci\u003eThe Bombardier Story\u003c\/i\u003e describes how close to ruin the company came, and how it survived.     \u003c\/p\u003e\u003cp\u003eThis near-collapse ensured that the company would never again depend so heavily on one sector. Diversification became a key strategy and led to a move into the manufacture of rail equipment, even as most other North American firms in the industry were withering away in what was deemed to be a declining industry. \u003ci\u003eThe Bombardier Story\u003c\/i\u003e recounts the decisive turning point—the $1 billion “deal of the century” in 1982 to provide over 800 subway cars to the city of New York. It was the breakthrough that launched Bombardier into the big leagues, but it was hard won, arousing the first of many controversies over government assistance.     \u003c\/p\u003e\u003cp\u003eNext came the diversification into aircraft manufacturing. A key ingredient in the upward climb was the “bet-the-company” decision to develop the Canadair regional jet, a pioneering aircraft that many industry analysts at the time thought was a foolhardy initiative. Bombardier not only proved them wrong, but revolutionized the air travel industry with this new jet.     \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Bombardier Story\u003c\/i\u003e is one of inspiring entrepreneurship, as well as outstanding leadership and management. The company has enjoyed phenomenal growth in its chosen markets through product innovation, strategic diversification, exemplary succession planning, and an amazing knack for acquiring ailing companies and making turnaround successes of them.     \u003c\/p\u003e\u003cp\u003eA fascinating cast of dedicated leaders has guided the company over the years. First, of course, was Joseph-Armand Bombardier, the passionate inventor-industrialist who turned a humble garage into a major manufacturing company, and his invention, the Ski-Doo snowmobile, into a household name. Then came the son-in-law, Laurent Beaudoin, whose career plan never included joining the family business, and who led the company for forty-five years, putting it on a fast-growth trajectory.      \u003c\/p\u003e\u003cp\u003eBeaudoin steered the company through the golden age of snowmobiles, the 1973 oil crisis, challenges from aggressive competitors, and moments of uncertainty. And, most notably, he led the company to achieve an extraordinarily ambitious plan for diversification. Along the way he was assisted by able lieutenants, including Raymond Royer and Robert Brown. Laurent Beaudoin and his team were able to show the world that a Quebec company can become a globally respected multinational, can be successfully passed down from generation to generation, and can achieve true sustainability.     \u003c\/p\u003e\u003cp\u003eToday, in the CSeries era, there is a new generation of leadership under CEO Pierre Beaudoin, Laurent’s son, who oversees a multinational corporation of two major groups, with $17.7 billion in annual revenues in 2011, over 65,400 employees, and where the entrepreneurial spirit on which the company was founded still thrives.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990176448741,"sku":"NP9781118482940","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118482940.jpg?v=1761786796","url":"https:\/\/k12savings.com\/es\/products\/the-bombardier-story-isbn-9781118482940","provider":"K12savings","version":"1.0","type":"link"}