{"product_id":"the-big-picture-money-and-power-in-hollywood-isbn-9780812973823","title":"The Big Picture: Money and Power in Hollywood","description":"In this unprecedented, all-encompassing, and thoroughly entertaining account of the movie business, acclaimed writer Edward Jay Epstein reveals the real magic behind moviemaking: how the studios make their money.\u003cbr\u003e\u003cbr\u003eEpstein shows that in Hollywood, the only art that matters is the art of the deal: Major films turn huge profits not from the movies themselves but through myriad other enterprises, from video-game spin-offs and soundtracks to fast-food tie-ins, and even theme-park rides. The studios may compete for stars and Oscars, but their corporate parents view wth one another in less glamorous markets such as cable, home video, and pay-TV. \u003cbr\u003e\u003cbr\u003eMoney, though, is only a small part of the Hollywood story; the social and political milieus–power, prestige, and status–tell the rest. Alongside its remarkable financial revelations and incisive profiles of the pioneers who helped build Hollywood, \u003ci\u003eThe Big Picture\u003c\/i\u003e is filled with eye-opening insider stories. If you are interested in Hollywood today and the complex and fascinating way it has evolved in order to survive, you haven’ t seen the big picture until you’ve read \u003ci\u003eThe Big Picture\u003c\/i\u003e.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46303006982373,"sku":"NP9780812973822","price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780812973822.jpg?v=1730752721","url":"https:\/\/k12savings.com\/es\/products\/the-big-picture-money-and-power-in-hollywood-isbn-9780812973823","provider":"K12savings","version":"1.0","type":"link"}