{"product_id":"the-back-of-the-napkin-expanded-edition-isbn-9781591842699","title":"The Back of the Napkin (Expanded Edition)","description":"\u003cb\u003eThe acclaimed bestseller about visual problem solving-now bigger and better \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem.\"\u003cbr\u003e\u003cbr\u003eSo writes Dan Roam in \u003ci\u003eThe Back of the Napkin\u003c\/i\u003e, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.\u003cbr\u003e\u003cbr\u003eHe reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.\u003cbr\u003e\u003cbr\u003eTake Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.\u003cbr\u003e\u003cbr\u003eNow with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.\u003cb\u003e\u003ci\u003eBusinessWeek\u003c\/i\u003e's best innovation book of the year\u003cbr\u003e\u003cbr\u003eA \u003ci\u003eFast Company\u003c\/i\u003e best business book of the year\u003cbr\u003e\u003cbr\u003eThe (\u003ci\u003eLondon\u003c\/i\u003e) \u003ci\u003eTimes\u003c\/i\u003e business creativity book of the year\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"A must read for younger generation managers.\"\u003cbr\u003e\u003cb\u003e-\u003ci\u003eBusinessWeek\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Roam shows that even the most analytical right-brainers can work better by thinking visually.\"\u003cbr\u003e\u003cb\u003e-\u003ci\u003eNewsweek\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"[Roam] shows you how to create simple drawings...that are simple but  effective tools in breaking down complex notions and letting you share  an idea across cultures and levels of expertise with aplomb.\"\u003cbr\u003e\u003cb\u003e-\u003ci\u003eFast Company\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"As painful as it is for any writer to admit, a picture \u003ci\u003eis\u003c\/i\u003e  worth a thousand words. That's why I learned so much from this book.  With style and wit, Dan Roam has provided a smart, practical primer on  the power of visual thinking.\"\u003cbr\u003e\u003cb\u003e-Daniel H. Pink, author of \u003ci\u003eA Whole New Mind\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Inspiring! It teaches you a new way of thinking in a few hours-what more could you ask from a book?\"\u003cbr\u003e\u003cb\u003e-Dan Heath, author of \u003ci\u003eMade to Stick\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"This book is a must read for managers and business leaders. Visual  thinking frees your mind to solve problems in unique and effective  ways.\"\u003cbr\u003e\u003cb\u003e-Temple Grandin, author of \u003ci\u003eThinking in Pictures\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"If you observe the way people read or listen to things in the early  21st century, you realize that there aren't many of us left with a  linear attention span. Visual information is much more interesting than  verbal information. So if you want to make a point, do it with images,  pictures or graphics...Dan Roam is the first visual consultant for the  customer. And the message sticks.\"\u003cbr\u003e\u003cb\u003e-Roger Black, Media design leader, author of \u003ci\u003eWebsites That Work\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Simplicity. This is Dan Roam's message in \u003ci\u003eThe Back of the Napkin\u003c\/i\u003e.  We all dread business meetings with their mountains of documents and  the endless bulleted power points. Roam cuts through all that to  demonstrate how the use of simple drawings-executed while the audience  watches-communicate infinitely better than those complex presentations.  Is a picture truly worth a thousand words? Having told us how to  communicate with pictures, Roam rounds out his message by explaining  that 'We don't show insight-inspiring pictures because it saves a  thousand words; we show it because it elicits the thousand words that  make the greatest difference.' And that is communication that works.\"\u003cbr\u003e\u003cb\u003e-Bill Yenne, author of \u003ci\u003eGuinness: The 250 Year Quest for the Perfect Pint\u003c\/i\u003e\u003c\/b\u003eAs the president of Digital Roam Inc., \u003cb\u003eDan Roam\u003c\/b\u003e has helped leaders at Microsoft, Google, Wal-Mart, the Federal Reserve, Boeing, and the U.S. Senate solve complex problems through visual thinking. Dan and his whiteboard have appeared on CNN, MSNBC, ABC News, Fox News, and NPR. He lives in San Francisco.\u003cbr\u003e\u003cbr\u003eVisit: www.thebackofthenapkin.com","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46305234911461,"sku":"NP9781591842699","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591842699.jpg?v=1767738247","url":"https:\/\/k12savings.com\/es\/products\/the-back-of-the-napkin-expanded-edition-isbn-9781591842699","provider":"K12savings","version":"1.0","type":"link"}