{"product_id":"the-b-corp-handbook-second-edition-isbn-9781523097531","title":"The B Corp Handbook, Second Edition","description":"\u003cb\u003e\"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.\"\u003cbr\u003e--Tony Hsieh, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eDelivering Happiness\u003c\/i\u003e and CEO, Zappos.com, Inc.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eB Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben \u0026amp; Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.\u003cbr\u003e\u003cbr\u003eCoauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.\u003cbr\u003e\u003cbr\u003eWhile this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.“\u003ci\u003eThe B Corp Handbook\u003c\/i\u003e shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible, and ultimately even necessary, for financial success.” \u003cbr\u003e —\u003cb\u003ePaul Polman, CEO, Unilever\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book.” \u003cbr\u003e —\u003cb\u003eDawn Sherman, CEO, Native American Natural Foods\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders.” \u003cbr\u003e —\u003cb\u003eEmmanuel Faber, CEO, Danone\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative.” \u003cbr\u003e —\u003cb\u003eAdria Powell, CEO, Cooperative Home Care Associates\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\"Our holistic vision for the company centers around our clothing, mindful business practices, and supporting every employee's purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. \u003ci\u003eThe B Corp Handbook\u003c\/i\u003e serves as a guide for using business as a force for good.\u003ci\u003e\"\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e—\u003c\/i\u003e\u003cb\u003eEileen Fisher, Founder and President, EILEEN FISHER\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “I hope that five years from now, ten years from now, we’ll look back and say B Corporations were the start of the revolution. The existing paradigm isn’t working anymore--this is the future.” \u003cbr\u003e —\u003cb\u003eYvon Chouinard, founder of Patagonia\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e “\u003ci\u003eThe B Corp Handbook\u003c\/i\u003e provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy.” \u003cbr\u003e —\u003cb\u003eJessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e “We became a Certified B Corp because it closely aligns with our purpose-driven business model of community reinvestment, entrepreneurship, women’s empowerment, education, and wellness.” \u003cbr\u003e —\u003cb\u003eEmmet Dennis, Chief Marketing Officer, Sundial Brands\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “The second edition of \u003ci\u003eThe B Corp Handbook\u003c\/i\u003e goes beyond the first edition by helping companies make progress on diversity, equity, and inclusion. Don’t just wait for economic justice; make it happen!” \u003cbr\u003e —\u003cb\u003eNaomi Vickers, Chief Operating Officer, BLK Capital Management\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “I think B Corporations will make more profits than other types of companies.” \u003cbr\u003e —\u003cb\u003eRobert Shiller, winner of the 2013 Nobel Prize in Economics and Professor of Economics, Yale University\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e “\u003ci\u003eThe B Corp Handbook\u003c\/i\u003e shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, \u003ci\u003eand\u003c\/i\u003e your company’s long-term bottom line.” \u003cbr\u003e —\u003cb\u003eTony Hsieh, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eDelivering Happiness\u003c\/i\u003e and CEO, Zappos.com\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e “B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor that traditional economic theory says entrepreneurs seek profit.” \u003cbr\u003e —\u003cb\u003eDaniel Pink, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eWhen\u003c\/i\u003e and \u003ci\u003eDrive\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “A must-read for every for-profit enterprise that aims to create social impact.” \u003cbr\u003e —\u003cb\u003eCathy Clark, Adjunct Professor and Director, CASE i3, Fuqua School of Business, Duke University\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “\u003ci\u003eThe B Corp Handbook\u003c\/i\u003e proves that any company can be pro-community, pro-business, and pro-environment—at the same time. Ryan Honeyman and Tiffany Jana show that there does not have to be any tradeoff between profitability and creating positive social change.” \u003cbr\u003e —\u003cb\u003eSuzanne DiBianca, Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “In contrast to the plethora of books that discuss only the problems facing society, \u003ci\u003eThe B Corp Handbook\u003c\/i\u003e offers a concrete, positive, market-based, and scalable systemic solution to addressing our greatest social and environmental challenges.” \u003cbr\u003e —\u003cb\u003eMarshall Goldsmith, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of\u003ci\u003e What Got You Here Won’t Get You There\u003c\/i\u003e\u003c\/b\u003eRyan Honeyman is a partner\/worker-owner at LIFT Economy. LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. Tiffany Jana is CEO and president of TMI Consulting, the first diversity consultancy to be chartered as a benefit corporation and certified as a B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award from Enterprising Women magazine and is the coauthor of \u003ci\u003eOvercoming Bias\u003c\/i\u003e and\u003ci\u003e Erasing Institutional Bias\u003c\/i\u003e.New: Tools for Building an Inclusive Economy","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":46303260573925,"sku":"NP9781523097531","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781523097531.jpg?v=1767738241","url":"https:\/\/k12savings.com\/es\/products\/the-b-corp-handbook-second-edition-isbn-9781523097531","provider":"K12savings","version":"1.0","type":"link"}