{"product_id":"the-athletes-nil-playbook-isbn-9781394354054","title":"The Athlete's NIL Playbook","description":"\u003cp\u003e\u003cb\u003eThe definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, \u003ci\u003eThe Athlete's NIL Playbook\u003c\/i\u003e walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.\u003c\/p\u003e \u003cp\u003eWritten by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe types of opportunities available (social media marketing, lessons, camps\/clinics, merchandise, personal appearances, and more)\u003c\/li\u003e \u003cli\u003eWhether you need an agent or not, and how to find the right one if you do\u003c\/li\u003e \u003cli\u003eWorking with third parties like collectives and marketplaces and protecting\/registering your own intellectual property\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eA true playbook for leveraging and capitalizing on NIL monetization opportunities, \u003ci\u003eThe Athlete's NIL Playbook\u003c\/i\u003e is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 NIL Rules in College and High School Sports 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow We Got Here 3\u003c\/p\u003e \u003cp\u003eNCAA NIL Rules 8\u003c\/p\u003e \u003cp\u003eThe Evolution of the NCAA’s NIL Rules 9\u003c\/p\u003e \u003cp\u003eNAIA Rules 14\u003c\/p\u003e \u003cp\u003eNJCAA Rules 15\u003c\/p\u003e \u003cp\u003eInstitutional Rules 15\u003c\/p\u003e \u003cp\u003eHigh School Rules 17\u003c\/p\u003e \u003cp\u003eYouth Athletes 18\u003c\/p\u003e \u003cp\u003eInternational Athletes 21\u003c\/p\u003e \u003cp\u003eTypes of Visas 22\u003c\/p\u003e \u003cp\u003eLimitations on NIL for International Athletes 32\u003c\/p\u003e \u003cp\u003eWeighing the Risks 36\u003c\/p\u003e \u003cp\u003eWhat’s Next for International Athletes 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 NIL Activities and Opportunities 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial Media Marketing 40\u003c\/p\u003e \u003cp\u003eImportant: FTC Requirements 43\u003c\/p\u003e \u003cp\u003eAffiliate and Ambassador Roles 44\u003c\/p\u003e \u003cp\u003eLessons, Camps, and Clinics 47\u003c\/p\u003e \u003cp\u003eSolo Planning Checklist 49\u003c\/p\u003e \u003cp\u003eAppearances and Autographs 52\u003c\/p\u003e \u003cp\u003eMerchandise and Memorabilia 54\u003c\/p\u003e \u003cp\u003eGroup Licensing and Team-Wide Deals 57\u003c\/p\u003e \u003cp\u003eNFTs 58\u003c\/p\u003e \u003cp\u003ePodcasts, Radio, and Blogs 58\u003c\/p\u003e \u003cp\u003eBooks 61\u003c\/p\u003e \u003cp\u003ePublic Speaking and Messaging 65\u003c\/p\u003e \u003cp\u003eMusic 69\u003c\/p\u003e \u003cp\u003eArt 69\u003c\/p\u003e \u003cp\u003eCar Deals and Other Free Products and Services 72\u003c\/p\u003e \u003cp\u003eCar Deals 72\u003c\/p\u003e \u003cp\u003eMedical Services 73\u003c\/p\u003e \u003cp\u003eReal Estate Training 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Defining and Growing Your Personal Brand 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeveloping Your NIL Strategy: The Three Questions 77\u003c\/p\u003e \u003cp\u003eWhat Do You Already Enjoy Doing Outside of Your Sport? 78\u003c\/p\u003e \u003cp\u003eWhat Do You Want to Do After Graduation? 79\u003c\/p\u003e \u003cp\u003eWhat Are One to Three Things You Want to Be Known For? 80\u003c\/p\u003e \u003cp\u003eThe Riches Are in the Niches 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Social Media Marketing 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOptimizing Your Profile 90\u003c\/p\u003e \u003cp\u003eChoosing the Right Username 90\u003c\/p\u003e \u003cp\u003eChoosing the Right Profile Photo 91\u003c\/p\u003e \u003cp\u003eWriting the Perfect Bio 92\u003c\/p\u003e \u003cp\u003eHow to Grow Your Following and Engagement 94\u003c\/p\u003e \u003cp\u003eBeing Strategic About Your Social Content 95\u003c\/p\u003e \u003cp\u003eUtilizing Content Franchises 98\u003c\/p\u003e \u003cp\u003eBuilding a Community for Long-Term Success 100\u003c\/p\u003e \u003cp\u003eChoosing Your Social Channels 101\u003c\/p\u003e \u003cp\u003ePost Ideas for Athletes 102\u003c\/p\u003e \u003cp\u003eGetting Verified on Instagram 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Finding Deals, Pitching Yourself, Pricing, and Negotiations 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere to Find Deals 107\u003c\/p\u003e \u003cp\u003eMarketplaces 108\u003c\/p\u003e \u003cp\u003eCollectives 111\u003c\/p\u003e \u003cp\u003eProactive Outreach 112\u003c\/p\u003e \u003cp\u003eThe How and Who 114\u003c\/p\u003e \u003cp\u003eThe Pitch 116\u003c\/p\u003e \u003cp\u003eEmail Pitch Template 120\u003c\/p\u003e \u003cp\u003ePitching by DM 122\u003c\/p\u003e \u003cp\u003eHow Most Deals Work 123\u003c\/p\u003e \u003cp\u003eNegotiating the Deal 123\u003c\/p\u003e \u003cp\u003ePricing 124\u003c\/p\u003e \u003cp\u003eSocial Media Content Creator Pricing Guide 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Working with Third Parties: Collectives, Marketing Agencies, and More 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCollectives 133\u003c\/p\u003e \u003cp\u003eWhat Is an NIL Collective? 133\u003c\/p\u003e \u003cp\u003eWorking with an NIL Collective 136\u003c\/p\u003e \u003cp\u003eWhat to Know Before Signing a Collective Contract 141\u003c\/p\u003e \u003cp\u003eMarketing Agencies 146\u003c\/p\u003e \u003cp\u003eThird Parties Offering Advances 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Licensing and Intellectual Property 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProtecting Your IP Without Violating Someone Else’s 152\u003c\/p\u003e \u003cp\u003eGroup Licensing and Co-Branding 154\u003c\/p\u003e \u003cp\u003eWhat to Know Before Opting into Group Licensing Agreements 155\u003c\/p\u003e \u003cp\u003eJerseys and Shirzees 158\u003c\/p\u003e \u003cp\u003eT-Shirts and Other Apparel 159\u003c\/p\u003e \u003cp\u003eTrading Cards 161\u003c\/p\u003e \u003cp\u003eVideo Games 162\u003c\/p\u003e \u003cp\u003eOther Group Licensing Opportunities 163\u003c\/p\u003e \u003cp\u003eTrademarks 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 NIL Agents 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Needs an Agent? 172\u003c\/p\u003e \u003cp\u003eQuestions to Ask Before Signing with an Agent 173\u003c\/p\u003e \u003cp\u003eThings to Look for in Your Agency Contract Before You Sign 177\u003c\/p\u003e \u003cp\u003eTerm 177\u003c\/p\u003e \u003cp\u003eCommission 178\u003c\/p\u003e \u003cp\u003eScope of Representation 179\u003c\/p\u003e \u003cp\u003eTermination 179\u003c\/p\u003e \u003cp\u003eDisputes 180\u003c\/p\u003e \u003cp\u003eWhat It’s Like to Work with an Agent 181\u003c\/p\u003e \u003cp\u003eHaving the Wrong Agent Is Worse Than Having No Agent 182\u003c\/p\u003e \u003cp\u003eParents, Family Members, and Friends as Agents 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Contracts and Other Legal Issues 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBenefits of a Written Contract 192\u003c\/p\u003e \u003cp\u003eUnderstand Expectations 192\u003c\/p\u003e \u003cp\u003ePreserve Your Ownership Rights 192\u003c\/p\u003e \u003cp\u003eGet Paid – and on Time 192\u003c\/p\u003e \u003cp\u003eAvoid Conflict 193\u003c\/p\u003e \u003cp\u003eAct Like a Professional 193\u003c\/p\u003e \u003cp\u003eUnderstanding Contracts for Content Creators 193\u003c\/p\u003e \u003cp\u003eUnfavorable Compensation and Payment Terms 194\u003c\/p\u003e \u003cp\u003eExcessive Licensing and Usage Rights 194\u003c\/p\u003e \u003cp\u003eAgreeing to Be Exclusive 195\u003c\/p\u003e \u003cp\u003eRight of First Refusal 197\u003c\/p\u003e \u003cp\u003eAmbiguous Deliverables and Expectations 198\u003c\/p\u003e \u003cp\u003eEdits 199\u003c\/p\u003e \u003cp\u003eUnreasonable Termination Clauses 199\u003c\/p\u003e \u003cp\u003eUse of School Logos, Colors, or Facilities 200\u003c\/p\u003e \u003cp\u003eIndemnification and Liability 200\u003c\/p\u003e \u003cp\u003eOne-Sided Contract Terms or Negotiations 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Growing and Maintaining Your Brand Beyond College 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContinuing to Work with Brands After Graduation 206\u003c\/p\u003e \u003cp\u003eContent Strategy 208\u003c\/p\u003e \u003cp\u003eBuilding Lasting Relationships 211\u003c\/p\u003e \u003cp\u003eMaking Connections 212\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 The Future of NIL and Revenue Sharing in College Sports 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Future of NIL 215\u003c\/p\u003e \u003cp\u003eIncreased Institutional Involvement 216\u003c\/p\u003e \u003cp\u003eRevenue Sharing 216\u003c\/p\u003e \u003cp\u003eBack Pay Provisions 217\u003c\/p\u003e \u003cp\u003eRevenue Sharing Model 220\u003c\/p\u003e \u003cp\u003eRoster and Scholarship Changes 221\u003c\/p\u003e \u003cp\u003eNew Financial Aid and Revenue Sharing Agreements 224\u003c\/p\u003e \u003cp\u003eOngoing Legal Challenges 228\u003c\/p\u003e \u003cp\u003eConclusion 231\u003c\/p\u003e \u003cp\u003eAcknowledgments 233\u003c\/p\u003e \u003cp\u003eAbout the Author 235\u003c\/p\u003e \u003cp\u003eNotes 237\u003c\/p\u003e \u003cp\u003eIndex 247\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eKristi Dosh\u003c\/b\u003e has reported on the business of college sports for \u003ci\u003eForbes\u003c\/i\u003e and ESPN for more than 14 years. She is a nationally recognized expert on NIL and teaches multiple courses on NIL at the University of Florida. She has spoken on NIL for the NCAA and multiple NCAA conferences.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLeverage your name, image, and likeness (NIL) rights as a high school or college athlete\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Athlete’s NIL Playbook\u003c\/i\u003e is a comprehensive guide to the rapidly changing regulations of name, image, and likeness (NIL) rights for students in every sport and division. This book reveals the truth behind common NIL myths, such as that it’s only for the top 1% of college athletes, and enables readers to leverage their NIL to identify opportunities, seek out relationships, negotiate deals, find an agent, and protect their intellectual property. \u003c\/p\u003e\u003cp\u003eWith real-life examples, exercises, and templates included throughout, this book delivers an actionable playbook covering every step of the process. Readers will find detailed information on the applicable rules, building a personal brand, managing licensing deals like trading cards and video games, and working with third parties like collectives and marketplaces. \u003c\/p\u003e\u003cp\u003eIn this book, nationally recognized NIL expert Kristi Dosh also explores case studies of several athletes who have leveraged NIL successfully, including the Cavinder twins, Emily Cole, Leah Clapper, Chase Griffin, and others, providing insights on how to succeed both while in school and after graduation. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Athlete’s NIL Playbook\u003c\/i\u003e is an essential read for high school and college students—as well as their parents—looking to get started with NIL.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990163701989,"sku":"NP9781394354054","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394354054.jpg?v=1761786747","url":"https:\/\/k12savings.com\/es\/products\/the-athletes-nil-playbook-isbn-9781394354054","provider":"K12savings","version":"1.0","type":"link"}