{"product_id":"the-art-of-business-wars-battletested-lessons-for-leaders-and-entrepreneurs-from-historys-greatest-rivalries-isbn-9780063019522","title":"The Art of Business Wars: Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries","description":"\u003cp\u003e\u003cb\u003eBased on the chart-topping \u003ci\u003eBusiness Wars\u003c\/i\u003e podcast, this book offers compelling stories and leadership lessons from history’s greatest business rivalries. Using Chinese military genius Sun Tzu’s strategies as a guide for modern business strategy, Brown examines why some companies triumph while others crumble.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBusiness is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise competitive strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs—and victory is all that matters.\u003c\/p\u003e\u003cp\u003eDavid Brown, host of the hit podcast \u003ci\u003eBusiness Wars,\u003c\/i\u003e masterfully frames some of the biggest rivalries in business history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines, a thrilling tale of market disruption, tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan.\u003c\/p\u003e\u003cp\u003eBy compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses detailed case studies as a hook to lure readers in. The stories in \u003ci\u003eThe Art of Business Wars\u003c\/i\u003e are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, and other traits that contribute to a victorious enterprise—are invaluable for aspiring entrepreneurs, software-slinging freelancers, and the CEOs of multinational manufacturers alike.\u003c\/p\u003e\u003cp\u003eThis essential book for entrepreneurs and business leaders reveals the timeless strategies behind their success:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBusiness History Case Studies:\u003c\/b\u003e Delve into the epic rivalries that defined modern business, from the rise of Netflix to the battle for the first smartphone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStrategic Thinking:\u003c\/b\u003e Learn from the triumphs and failures of iconic business leaders like Henry Ford, Ruth Handler, and Steve Jobs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAncient Wisdom, Modern Application:\u003c\/b\u003e Discover how the 2,000-year-old principles of Sun Tzu’s \u003ci\u003eThe Art of War\u003c\/i\u003e apply to today’s boardrooms and startups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInnovation and Disruption:\u003c\/b\u003e Understand the forces behind market disruption and the innovative plans that allow upstarts to topple giants.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003e“A rollicking read about the corporate world’s greatest rivalries. If you’re worried about a well-known competitor or an unseen disruptor—or fascinated by the decisions of founders, the strategies of leaders, or the fates of businesses—this book brings together the best of a hit podcast for your learning and enjoyment.” - \u003cb\u003e\u003ci\u003eAdam Grant, New York Times bestselling author of Think AgainandOriginals, and host of the TED podcastWorkLife\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Anyone who thinks business is all about balance sheets and income statements should be required to read \u003cem\u003eThe Art of Business Wars\u003c\/em\u003e. Whether he’s telling the story of how Apple crushed BlackBerry or how Mattel created Barbie and Ken, David Brown has done a masterful job of getting beneath the numbers to illuminate the real stuff of business: ego, passion, ambition—and all-out combat.” - \u003cb\u003e\u003ci\u003eJoe Nocera, Bloomberg business columnist\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“The \u003cem\u003eBusiness Wars\u003c\/em\u003e podcast is a must-listen for anyone trying to understand how new entrants can topple even the most powerful and entrenched industry leaders. \u003cem\u003eThe Art of Business Wars\u003c\/em\u003e leverages the key takeaways from the podcast to illustrate how putting the consumer first exploits the vulnerabilities of incumbents who find it challenging to disrupt their legacy business models. If Blockbuster had learned the ‘art of war’ from \u003cem\u003eBusiness Wars\u003c\/em\u003e, maybe they would not have been toppled by Netflix.” - \u003cb\u003e\u003ci\u003eRich Greenfield, partner and analyst, LightShed Ventures\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44889440321765,"sku":"NP9780063019522","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780063019522.jpg?v=1730231261","url":"https:\/\/k12savings.com\/es\/products\/the-art-of-business-wars-battletested-lessons-for-leaders-and-entrepreneurs-from-historys-greatest-rivalries-isbn-9780063019522","provider":"K12savings","version":"1.0","type":"link"}