{"product_id":"the-anthropology-of-media-isbn-9780631220930","title":"The Anthropology of Media","description":"\u003cp\u003e\u003ci\u003eThe Anthropology of Media: A Reader\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003ci\u003eBrings together key writings in the emergent field of the anthropology of media for the first time\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003eIntegrates key themes in the anthropology of media by means of editorial commentary\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003eExplores the theoretical issues that have arisen from ethnographic studies of media\u003c\/i\u003e\u003c\/li\u003e \u003c\/ul\u003e offers a critical overview of how mass media represents and constructs both Western and non-Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film and drawing on the recent explosion of creative studies of culture and media, this volume heralds the emergence of a new field – the anthropology of media – and brings its key literature together for the first time.\u003cbr\u003e  Acknowledgments. \u003cp\u003eTimeline of Media Development.\u003c\/p\u003e \u003cp\u003eIntroduction: Kelly Askew and Richard R. Wilk.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Seeing\/Hearing is Believing: Technology and Truth:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. \u003ci\u003eThe Medium is the Message:\u003c\/i\u003e Marshall McLuhan\u003ci\u003e.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2. \u003ci\u003eThe Technology and the Society:\u003c\/i\u003e Raymond Williams.\u003ci\u003e.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3. Mead and Bateson Debate: \u003ci\u003eOn the Use of the Camera in Anthropology:\u003c\/i\u003e Margaret Mead and Gregory Bateson.\u003c\/p\u003e \u003cp\u003e4. \u003ci\u003eThe Ambiguity of the Photograph:\u003c\/i\u003e John Berger.\u003c\/p\u003e \u003cp\u003e5. \u003ci\u003eSave, Save the Lore!:\u003c\/i\u003e Erika Brady.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Representing Others:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6. \u003ci\u003eThe Gaze of Western Humanism:\u003c\/i\u003e James C. Faris.\u003c\/p\u003e \u003cp\u003e7. \u003ci\u003eThe Color of Sex: Postwar Photographic Histories of Race and Gender:\u003c\/i\u003e Catherine Lutz and Jane Collins.\u003c\/p\u003e \u003cp\u003e8. \u003ci\u003eThe Imperial Imaginary:\u003c\/i\u003e Ella Shohat and Robert Stam.\u003c\/p\u003e \u003cp\u003e9. \u003ci\u003eComplicities of Style:\u003c\/i\u003e Dave MacDougall.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Representing Selves:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10. \u003ci\u003eHollywood and the USA:\u003c\/i\u003e Hortense Powdermaker\u003ci\u003e.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11. \u003ci\u003eYoruba Photography: How the Yoruba See Themselves:\u003c\/i\u003e Stephen F. Sprague.\u003c\/p\u003e \u003cp\u003e12. \u003ci\u003eRelationships:\u003c\/i\u003e Daniel Miller and Don Slater.\u003c\/p\u003e \u003cp\u003e13. \u003ci\u003eMediating Culture: Indigenous Media, Ethnographic Film, and the Production of Identity:\u003c\/i\u003e Faye Ginsburg.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Active Audiences:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14. \u003ci\u003eRadio Texture: Between Self and Others:\u003c\/i\u003e Jo Taachi.\u003c\/p\u003e \u003cp\u003e15. \u003ci\u003eThe Tongan Tradition of Going to the Movies:\u003c\/i\u003e Elizabeth Hahn.\u003c\/p\u003e \u003cp\u003e16. \u003ci\u003eRambo's Wife Saves the Day: Subjugating the Gaze and Subverting the Narrative in a Papua New Guinean Swamp:\u003c\/i\u003e Don Kulick and Margaret Willson.\u003c\/p\u003e \u003cp\u003e17. \u003ci\u003e'It's Destroying a Whole Generation': Television and Moral Discourse in Belize:\u003c\/i\u003e Rick Wilk.\u003c\/p\u003e \u003cp\u003e18. \u003ci\u003eNational Texts and Gendered Lives: An Ethnography of Television Viewers in a North Indian City:\u003c\/i\u003e Purnima Mankekar.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Power, Colonialism, Nationalism:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e19. \u003ci\u003eImage-Based Culture: Advertising and Popular Culture:\u003c\/i\u003e Sut Jhally.\u003c\/p\u003e \u003cp\u003e20. \u003ci\u003eThe Global and the Local in International Communications:\u003c\/i\u003e Annabelle Sreberny-Mohammadi.\u003c\/p\u003e \u003cp\u003e21. In \u003ci\u003eRascally Signs in Sacred Places: The Politics of Culture in Nicaragua:\u003c\/i\u003e David E Whisnant.\u003c\/p\u003e \u003cp\u003e22. \u003ci\u003eThe Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity:\u003c\/i\u003e Lila Abu-Lughod.\u003c\/p\u003e \u003cp\u003eResource Bibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \"In its bold presentation of an emergent subfield – anthropology of media – this comprehensive collection is a timely resource for students and others interested in cross-cultural research on mass communication. Destined to become a standard text, it explores a wide range of theoretical ideas and spotlights fascinating case studies. Highly recommended!\" \u003ci\u003eHarald E. L. Prins, Society for Visual Anthropology (1999–2001)\u003c\/i\u003e \u003c!--end--\u003e\u003cbr\u003e \u003cp\u003e\"Provides a unique collection of classic and vanguard, theoretical and substantive studies that demonstrates the centrality of anthropology to contemporary media studies. By a judicious selection of fascinating papers this volume is able to go beyond any single study to reveal the many different ways an anthropology sensitive to political and economic environments can investigate the production, consumption, and consequences of media by creators and users. As such it makes the ideal foundation for teaching a subject that has now clearly come into its own.\" \u003ci\u003eDaniel Miller, University College London\u003c\/i\u003e\u003c\/p\u003e  \u003cb\u003e\u003cbr\u003e \u003c\/b\u003e \u003cp\u003e\u003cb\u003eKelly Askew\u003c\/b\u003e is Assistant Professor in the Department of Anthropology and the Center for Afroamerican and African Studiesat the University of Michigan. She is the author of \u003ci\u003ePerforming the Nation: Swahili Music and Cultural Politics in Tanzania\u003c\/i\u003e (2002).\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRichard R. Wilk\u003c\/b\u003e is Professor and Chair of the Department of Anthropology at Indiana University. He is the author of several books, including \u003ci\u003eHousehold Ecology\u003c\/i\u003e (1991) and \u003ci\u003eEconomies and Cultures\u003c\/i\u003e (1996), as well as over a hundred papers and articles on topics as diverse as Maya archaeology, research ethics, and global consumer culture.\u003c\/p\u003e  \u003ci\u003e\u003cbr\u003e \u003c\/i\u003e \u003cp\u003e\u003ci\u003eThe Anthropology of Media: A Reader\u003c\/i\u003e is an unprecedented collection of articles that, taken together, define this emergent field. Anthropologists – traditionally hailed as interpreters of cultural \"Others\" – no longer serve as the primary interlocutors for the communities with which they work. Owing to the spread of mass media and new forms of expression and communication, anthropologists have been displaced by CNN, Hollywood, the Internet, and other global media in presenting and representing unfamiliar cultures to the majority of our world. People everywhere are seeing and hearing themselves and others in new ways, and have picked up these media to use for their own purposes. \u003ci\u003e\u003cbr\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Anthropology of Media\u003c\/i\u003e offers a critical overview of how mass media represent and construct both Western and non-Western cultures. By drawing on the recent explosion of culture and media studies and moving beyond earlier anthropological emphases on ethnographic film, this volume heralds the emergence of a new field and brings its key literature together for the first time.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990157639909,"sku":"NP9780631220930","price":152.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780631220930.jpg?v=1761786725","url":"https:\/\/k12savings.com\/es\/products\/the-anthropology-of-media-isbn-9780631220930","provider":"K12savings","version":"1.0","type":"link"}